Group 1 - The Beijing urban sub-center cultural tourism area is enhancing the festive atmosphere ahead of the Spring Festival with various activities at attractions like Universal Resort and Bay Area Commercial Entertainment Complex [1][2] - Universal Resort is hosting the "Universal Chinese New Year" event, featuring a special performance titled "Reunion!" that combines traditional Chinese arts with international elements, providing a unique experience for visitors [1] - The Bay Area International Commercial Entertainment Complex is offering a themed experience called "Come to Bay Area, Celebrate Chinese New Year," including interactive sessions with intangible cultural heritage practitioners [1] Group 2 - Crowne Plaza Hotel in Tongzhou is launching multiple New Year's Eve dinner packages and special spring-themed dining options across its restaurants, enhancing the overall guest experience [2] - The hotel will also host a "New Year Blessing and Joyful Garden" event, featuring activities for children such as making dumplings and DIY lucky bags during the first week of the New Year [2] Group 3 - The Jianguo Hotel (Universal Store) has started accepting reservations for New Year's Eve dinners and is offering a "private chef at home" service, indicating a focus on personalized dining experiences [3] - The urban sub-center is developing a vibrant cultural tourism experience with new projects like the Top Park and Beijing Haichang Ocean Park, which are expected to boost consumer activity in the area [3] Group 4 - The Green Heart Park is launching a "2026 New Spring Light and Shadow Carnival" from February 6 to March 3, featuring a blend of light displays, traditional performances, and an ice and snow amusement park [4] - The carnival will showcase various themed light installations and traditional cultural performances, creating an immersive experience for visitors [4] Group 5 - The "2026 New Spring Cultural Festival" will take place from February 17 to February 23, featuring a large event space with multiple attractions, including a 10-meter high horse-themed lantern and a 17-meter long red lantern corridor [5] - The festival will include 80 food stalls and 25 brand restaurants, offering a variety of traditional and trendy culinary experiences, along with interactive cultural activities [5]

Core Viewpoint - Beijing Universal Resort has launched the "Universal China Year" seasonal theme event, celebrating its 5th anniversary in 2026, inviting both domestic and international visitors to experience new ways of celebrating the New Year [2] Group 1: Event Details - The "Universal China Year" event will run until March 3, featuring a special performance that includes characters from popular films such as "Kung Fu Panda," "Madagascar," and "Despicable Me," integrating traditional Chinese art forms like knife dance, Sichuan opera face-changing, and acrobatics [2] - The landmark "Universal Dreaming Golden Plum Tree" has been upgraded with enhanced lighting effects, providing a visually stunning experience for visitors [2] - Traditional New Year snacks are available at the Universal New Year Square, along with a new series of festive merchandise in themed shops [2] Group 2: Visitor Experience - Since its opening in September 2021, Beijing Universal Resort has attracted numerous domestic and international visitors through its unique entertainment facilities, cultural performances, and dining experiences [2] - The resort will host nine major themed activities this year under the theme "Universal Five Years, Unlimited Fun," aiming to offer a more diverse and exciting experience for guests [2]

Core Insights - Beijing Universal Resort has launched the "Universal Chinese New Year" seasonal theme event, running from January 23 to March 3, 2026, coinciding with the park's 5th anniversary [1] Group 1: Event Highlights - The event features a special performance that combines international IP with traditional art elements, showcasing Chinese festive stories [1] - The landmark "Universal Golden Plum Tree" has been upgraded to attract visitors for blessings under its colorful lights [1] - Traditional festive snacks are available at the Universal New Year Square, enhancing the celebratory atmosphere [1] Group 2: Visitor Experience - The theme stores are offering a variety of Kung Fu Panda New Year merchandise [1] - Multiple restaurants at Beijing Universal City Avenue, as well as the Universal City Hotel and Nuojin Resort Hotel, are providing festive accommodation services and holiday cuisine [1] - The resort aims to enrich the one-stop New Year experience for global visitors during the Spring Festival holiday [1] Group 3: Overall Impact - Since its opening on September 20, 2021, Beijing Universal Resort has attracted numerous domestic and international tourists through its unique entertainment facilities, cultural performances, and dining experiences [1] - In 2026, the resort will host nine core activities under the theme "Universal Five Years, Unlimited Fun," inviting visitors to unlock exciting experiences throughout the year [1]

Group 1 - The core event is the launch of the "Universal China Year" seasonal theme activity at Universal Beijing Resort, inviting visitors to explore new ways of celebrating the Spring Festival [1] - The special performance "Reunion!" features a blend of Chinese and Western cultural elements, including Sichuan opera face-changing, acrobatics, and characters from popular movie IPs like Minions [1] - The event coincides with the 5th anniversary of Universal Beijing Resort, showcasing the unique charm of cultural integration between China and the West [1] Group 2 - The event includes various traditional snacks such as beef tripe, mung bean cake, and candied hawthorn, appealing to visitors' taste memories [1] - The activities will run until March 3, providing an extended opportunity for guests to participate in the celebrations [1]

Core Viewpoint - Beijing Universal Resort is launching the "Universal Chinese New Year" seasonal theme event from January 23 to March 3, integrating traditional Chinese customs with international IP experiences to create a new cultural tourism scene for the Spring Festival [1][2] Group 1: Event Details - The "Universal Chinese New Year" event marks the beginning of a year-long series of themed activities, celebrating the upcoming five-year anniversary of the park's opening in 2026 [1] - The event features an upgraded performance titled "Reunion!" that combines dance, music, and theatrical elements to convey familiar New Year emotions, showcasing classic IP characters like Kung Fu Panda and Madagascar [1] - Traditional art forms such as Sichuan opera face-changing and acrobatics are incorporated into modern stage presentations, highlighting the charm of Chinese culture through an international lens [1] Group 2: Attractions and Offerings - The park's landmark, the "Universal Wish Golden Plum Tree," has been enhanced with lights and music, becoming a popular spot for visitors to pray and take photos [1] - Various star IP characters have donned new Spring Festival outfits to interact with guests, creating a festive atmosphere [1] - A comprehensive approach to the "eat, stay, shop, and play" experience is introduced, featuring traditional snacks and a new Spring menu that blends Chinese and Western cuisines [2] - The Kung Fu Panda Spring series merchandise has become a popular choice for visitors looking for souvenirs, reflecting a younger and more diverse way to celebrate the New Year [2]

Core Viewpoint - Beijing Universal Resort will launch the "Universal Chinese New Year" theme event from January 23 to March 3, 2024, aiming to celebrate the traditional New Year in an international theme park setting, inviting visitors to experience a new way of celebrating the holiday [1]. Group 1: Event Highlights - The "Universal Chinese New Year Special Performance" will feature a new show titled "Reunion!" with a fresh choreography, music, and storyline, showcasing 14 beloved characters from popular franchises like "Kung Fu Panda" and "Despicable Me" [3]. - The performance will last 20 minutes and will incorporate traditional art forms such as knife and horse performances, Sichuan opera face-changing, and acrobatics, blending with international IP characters on a stage designed in a Chinese architectural style [3]. - The entire Beijing Universal Resort will be adorned with festive decorations, including traditional elements like lanterns and auspicious clouds, enhancing the celebratory atmosphere [3]. Group 2: Culinary and Merchandise Offerings - The Universal New Year Square will feature a variety of traditional snacks, including Beijing-style dishes and festive treats, alongside Western-style cakes decorated with traditional symbols [4]. - New themed merchandise related to "Kung Fu Panda" will be launched, including bubble machines shaped like firecrackers and plush toys, adding to the festive experience for visitors [4]. - Dining experiences will be enhanced with special New Year's Eve dinners at restaurants within the Universal CityWalk and the two resort hotels, offering a rich culinary experience [4].