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“美图国潮纹样计划”第二期课程落地中国传媒大学广告与品牌学院
Huan Qiu Wang· 2025-10-24 08:39
Group 1 - The "Meitu National Trend Pattern Program" second phase course was successfully launched on October 23, focusing on innovative expressions and cross-border integration of national trend patterns [1] - The course featured three guest lecturers from digital creativity, national comic aesthetics, and clothing culture, providing diverse perspectives on national trend patterns [1] - Meitu's creative material design department head, Zhou Yanshan, shared insights on how Meitu uses AI imaging technology to digitally interpret and creatively reinterpret classic patterns, injecting new vitality into traditional culture [1] Group 2 - Renowned fashion designer and director Zhang Kejia led a session on integrating traditional patterns and ethnic elements into modern fashion design, emphasizing the importance of reviving and disseminating traditional culture [2] - A student, Lai Yuxuan, expressed that the course expanded her understanding of the contemporary value of traditional culture, highlighting how technology and design can make traditional patterns engaging and inspiring for future creations [2] - Meitu, as the first company to initiate a "Digital Communication Project for Chinese Traditional Culture," aims to continue fostering young creative talent for the transmission and dissemination of traditional culture through the National Trend Pattern Program [2]