Core Viewpoint - The domestic air conditioning market is experiencing a competitive shift, with Haier gaining market share while other leading brands face slight declines in their market positions [3][5]. Market Share Summary - In July, the top three air conditioning brands in China were Midea, Gree, and Haier, with market shares of 29%, 17%, and 15% respectively. The fourth brand, Xiaomi, had a market share of 10%, indicating a significant gap between the top three and the fourth [3][5]. - Haier's market share increased from 11% in the same period last year to 15%, moving up from fourth to third place, while Gree dropped from third to fourth with a decrease from 19% to 17% [3][5]. Competitive Landscape - The market dynamics show that three of the top four air conditioning brands experienced slight declines in market share, while only Haier saw an increase, highlighting a potential shift in consumer preference [3][5]. - The fifth-ranked brand, Aux, maintained its market share at 8%, which is notable given the declines of the top competitors, suggesting a relatively stable performance [5]. Industry Insights - The air conditioning industry is characterized by significant manufacturing and after-sales service requirements, with traditional brands having established advantages in quality control and service networks [7]. - The long lifespan of air conditioning units (over 10 years) emphasizes the importance of brand reputation and service quality over initial pricing, favoring established brands [7]. - The experience in the television industry suggests that low pricing strategies may lead to hidden costs and consumer dissatisfaction, reinforcing the value of quality and service in the air conditioning market [9].