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特朗普掀起“蔗糖革命”:可口可乐换蔗糖的政治算盘与消费心理战
Sou Hu Cai Jing· 2025-07-22 17:40
Core Viewpoint - The announcement by President Trump regarding Coca-Cola's potential switch from high fructose corn syrup (HFCS) to real cane sugar has sparked significant debate, intertwining agricultural interests, public health, and political populism in the U.S. [1][2][3] Group 1: Impact on Agricultural Interests - Coca-Cola's long-standing use of HFCS over cane sugar is primarily driven by economic factors, including government subsidies for corn and high tariffs on imported sugar, leading to a dominant HFCS market in the U.S. [2][3] - Trump's proposal to "switch sugars" threatens the interests of farmers in the "Corn Belt," which includes key states that supported him in previous elections, indicating a complex political calculation rather than a straightforward health initiative. [3][4] Group 2: Health Claims and Scientific Basis - Trump's assertion that switching to cane sugar will improve health lacks substantial scientific backing, as studies show minimal differences in health impacts between HFCS and cane sugar. [4][5] - The health narrative promoted by Trump is seen as controversial, especially given his personal preference for Diet Coke, which contains aspartame, a substance flagged by the WHO as a potential carcinogen. [5][6] Group 3: Coca-Cola's Response and Market Strategy - Coca-Cola's response to Trump's comments was non-committal, indicating a willingness to explore "innovative" products without a clear commitment to a full formula change, suggesting a strategic positioning rather than a definitive policy shift. [7][8] - The potential switch to cane sugar would involve significant costs for Coca-Cola, including supply chain adjustments and increased raw material expenses, making the announcement more of a political gesture than a practical change. [10] Group 4: Political Implications and Public Sentiment - Trump's focus on cane sugar taps into a nostalgic narrative of "traditional America," appealing to conservative sentiments while framing HFCS as a symbol of industrialization and corporate control. [11][12] - This strategy reflects Trump's ability to transform everyday issues, like beverage choices, into broader political statements, effectively engaging with public sentiment amidst complex national issues. [12][14]