Core Insights - The sixth "Hundred-Year Chongbai Shopping Festival" has commenced in Chongqing, celebrating the 105th anniversary of Chongbai and the 30th anniversary of New Century [1] Group 1: Event Overview - The shopping festival focuses on "omni-channel linkage + regional characteristic activities," integrating four major sectors: department stores, supermarkets, electronics, and automobiles, offering consumers subsidies worth billions [2] - The event combines online flash sales with offline experiences through proprietary platforms like Multi-Point APP and Chongbai Cloud Purchase, driving a dual approach [2] Group 2: Marketing and Experience Strategy - Chongbai utilizes a "full-site pass" member profiling system for precise rights promotion and integrates offline traffic sources with online platforms like Douyin and Meituan to create a comprehensive marketing network [2] - The New Century Department Store has developed a new fashion landmark that merges national trends with immersive experiences, revitalizing the shopping environment [2] Group 3: Business Performance and Future Outlook - The influence of Chongbai's shopping festivals and year-round special consumption activities is increasing, effectively stimulating local demand and enhancing consumer rights, producer benefits, and Chongbai's performance [4] - As of mid-2025, Chongbai reported a record high of 7.65 billion yuan in equity attributable to shareholders, with a sales gross margin of 28.43% for the first half of the year, marking the best historical performance for that period [4] - Chongbai aims to use this shopping festival as a new starting point to continue its role as a cultural inheritor, consumption upgrade leader, and creator of a better life [4]