Core Insights - The sixth "Hundred-Year Chongbai Shopping Festival" has commenced in Chongqing, celebrating the 105th anniversary of Chongbai and the 30th anniversary of New Century [1] Group 1: Event Overview - The shopping festival focuses on "omni-channel linkage + regional characteristic activities," integrating four major sectors: department stores, supermarkets, electronics, and automobiles, offering consumers subsidies worth billions [2] - The event combines online flash sales with offline experiences through proprietary platforms like Multi-Point APP and Chongbai Cloud Purchase, driving a dual approach [2] Group 2: Marketing and Experience Strategy - Chongbai utilizes a "full-site pass" member profiling system for precise rights promotion and integrates offline traffic sources with online platforms like Douyin and Meituan to create a comprehensive marketing network [2] - The New Century Department Store has developed a new fashion landmark that merges national trends with immersive experiences, revitalizing the shopping environment [2] Group 3: Business Performance and Future Outlook - The influence of Chongbai's shopping festivals and year-round special consumption activities is increasing, effectively stimulating local demand and enhancing consumer rights, producer benefits, and Chongbai's performance [4] - As of mid-2025, Chongbai reported a record high of 7.65 billion yuan in equity attributable to shareholders, with a sales gross margin of 28.43% for the first half of the year, marking the best historical performance for that period [4] - Chongbai aims to use this shopping festival as a new starting point to continue its role as a cultural inheritor, consumption upgrade leader, and creator of a better life [4]

Core Insights - The sixth "Centennial Chongbai Shopping Festival" was launched on October 22, celebrating Chongqing Department Store's 105th anniversary and New Century's 30th anniversary [1] Group 1: Event Overview - The event was attended by leaders from the Chongqing Municipal Commerce Commission and the Yuzhong District government, along with various stakeholders including brand suppliers and consumers [1] - The shopping festival aims to address challenges posed by the extended "Double Eleven" shopping period and diversified consumer demands through a strategy of "omni-channel linkage + regional特色活动" [2] Group 2: Marketing Strategies - Chongqing Department Store is implementing a dual-driven approach of "online flash sales + offline experiences" by leveraging its own platforms such as Multi-Point APP and Chongbai Cloud Purchase [2] - The festival includes initiatives like distributing consumption vouchers worth millions, launching co-branded commemorative products, and offering "0 yuan purchase" promotions [2] - The company is enhancing customer engagement through interactive experiences like the "Happiness Blind Box" pop-up exhibition and optimizing supply chain efficiency via a digital inventory system [2] Group 3: Company Vision and Leadership - The Chairman of Chongqing Department Store, Zhang Wenzhong, emphasized the company's commitment to market reform and innovation, aiming to strengthen its competitive edge in the retail sector [3] - The company is focused on adapting to market changes and consumer trends while maintaining a customer-centric approach and enhancing product offerings and services [3]