估值体系改变

Search documents
 2026年房地产行业年度投资策略:优选“轻”与“好”
 ZHESHANG SECURITIES· 2025-10-27 07:43
 Group 1 - The report indicates that the real estate industry in 2025 shows significant sub-sector differentiation, with structural adjustments in the market, while some sub-fields still present investment opportunities [3][4]. - It is expected that the industry will continue to bottom out in 2026, focusing on light assets and good companies [4]. - The investment strategy for 2026 emphasizes deep exploration of "alpha stocks," with a core strategy of "risk aversion as the foundation, seeking excellence as the approach" [5][6].   Group 2 - As of October 2025, A-shares in the real estate sector are divided into ten sub-sectors, with commercial management and property management showing stable gross margins and good net profit performance [6][12]. - The report highlights that the profitability of real estate stocks varies significantly, with commercial management and property companies performing well, while developers face challenges [6][19]. - The report suggests focusing on companies with strong product capabilities, financing advantages, and a dual-drive model of "development + operation" to achieve long-term stable valuation premiums [6][49].   Group 3 - The report notes that despite the gradual relaxation of purchase and loan restrictions, there has not been a significant rebound in real estate sales volume and prices [6][40]. - It emphasizes that the long-term market for real estate sales may stabilize around 600 million square meters, with inventory clearance becoming increasingly difficult due to product iteration and overall decline [6][49]. - The report identifies three categories of companies to focus on for investment: commercial management and property companies with good cash flow and low debt, quality developers focusing on core locations, and transformation stocks with clear paths [6][52].    Group 4 - The report outlines that the 2025 strategy was largely correct, focusing on three types of companies: "real estate + consumption," good housing companies, and intermediaries [6][31]. - It highlights that the performance of property companies in both A-shares and H-shares has shown resilience, particularly in the commercial management and property sectors [6][20]. - The report suggests that the investment opportunities in the real estate sector are increasingly derived from the restructuring of business models rather than relying on total growth to digest inventory [6][49].    Group 5 - The report provides a detailed analysis of the performance of various sub-sectors in the real estate industry, indicating that property companies have maintained positive profit margins while developers have struggled [6][12]. - It emphasizes the importance of cash flow and stable dividends in the property and commercial management sectors, which are expected to attract investment [6][51]. - The report concludes that the real estate industry is likely to remain in a bottoming phase in 2026, with a need for policy support to stabilize the market [6][49].
