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俞敏洪们抢着替雷军「显灵」
36氪· 2025-03-24 10:44
Core Viewpoint - The article discusses the emergence of a "wish economy" driven by Lei Jun, where entrepreneurs are responding to consumer demands expressed in his social media comments, particularly in the context of product development and market opportunities [3][8][31]. Group 1: Lei Jun's Influence and the Wish Economy - Lei Jun has transformed his social media comment section into a "wish pool," where users express desires for various products, leading to entrepreneurial responses from others [3][9][31]. - The concept of the "wish economy" has led to the development of products like the dual-zone washing machine, which was created in response to user requests [5][6][24]. - Entrepreneurs like Chen Nian and Yu Minhong are capitalizing on this trend by launching products such as sanitary napkins, which were previously deemed unfeasible for Xiaomi to produce [11][12][15]. Group 2: Market Opportunities and Consumer Trust - The sanitary napkin market has seen increased attention due to quality concerns raised during events like the 315 Consumer Rights Day, creating a demand for trustworthy products [10][15][18]. - The rise in female consumer engagement, as indicated by a 65% year-on-year increase in orders on Douyin, highlights a significant market opportunity for products targeting women [15][17]. - The trust in Lei Jun's brand and his ability to deliver quality products has led to a perception of him as a "savior" figure in the consumer market, further driving the wish economy [23][25][31]. Group 3: Entrepreneurial Responses and Market Dynamics - Chen Nian's and Yu Minhong's ventures into the sanitary napkin market are strategic moves to capture a growing segment of female consumers and rebuild brand trust after previous product failures [16][18]. - The competitive landscape is shifting as companies leverage Lei Jun's influence to gain market traction, with a focus on quality and affordability [24][31]. - The success of Xiaomi's ecosystem, which includes investments in over 430 companies, provides a robust supply chain that supports the development of new products in response to consumer wishes [24].