Core Viewpoint - Gaode Map has launched the "Gaode Street Ranking," the world's first ranking based on real user behavior, marking a significant shift towards integrating local life services with e-commerce [1][21]. Group 1: Gaode's Strategic Shift - Gaode is transitioning from merely directing traffic to stores to facilitating actual transactions, allowing tool-based apps to monetize effectively [3][4]. - The app boasts a substantial user base with 186 million daily active users and 800 million monthly active users, indicating its critical role in users' travel and consumption decisions [4][5]. - Gaode's integration of "location-based e-commerce" aligns with Alibaba's broader ecosystem, enhancing connectivity across various services like e-commerce, payment, and logistics [5][6]. Group 2: The "Street Ranking" and Its Unique Features - The "Street Ranking" is distinguished by its evaluation system based on actual user behavior rather than subjective reviews, utilizing a three-layer firewall of behavior data, Sesame Credit, and AI risk control to ensure credibility [11][14]. - The ranking system reflects real merchant popularity through metrics like "Tire Wear Ranking" and "Returning Customer Ranking," providing a more accurate representation of consumer preferences [11][12]. - High credit users' evaluations carry more weight, enhancing the reliability of the ranking system and promoting a fair competitive environment for businesses [13][14]. Group 3: Implications for the Local Service Industry - The introduction of the "Street Ranking" aims to address the issues of "review inflation" and "fear of negative reviews" in the local service industry, transforming "real" into a tradable and valuable asset [16][18]. - Gaode's model is expected to expand beyond dining to other sectors like hotels and tourism, fostering a healthier ecosystem by rewarding genuine consumer behavior [18][19]. - The overarching goal is to convert user behavior data into a foundational element for a comprehensive consumption platform, enhancing the overall service quality in the industry [18][19]. Group 4: Future Outlook - The launch of the "Street Ranking" signifies a shift from traditional traffic-driven strategies to a focus on a credit-based system, potentially rewriting the rules of online and offline commerce [21]. - As the industry evolves, Gaode's approach may lead to a more integrated commercial landscape, where verified consumer actions replace superficial metrics [21].