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23天,4亿人用了高德扫街榜
Sou Hu Cai Jing· 2025-10-04 04:20
Core Insights - On October 1, 2023, Gaode App achieved a record of 300 million daily active users (DAU), surpassing last year's peak, and reached 360 million DAU on October 2, indicating its status as a national-level application in China [3][6][14] - Gaode's recent launch of the "Gaode Street Ranking" has significantly contributed to its user growth, with over 400 million users engaging with the feature within 23 days of its launch [7][14] - The app has evolved beyond navigation to become a comprehensive lifestyle service platform, integrating various functionalities such as food discovery, travel planning, and social recommendations [19][20][24] User Engagement and Growth - The DAU of Gaode during the National Day holiday indicates that approximately one in three internet users in China accessed the app, highlighting its widespread adoption [6][16] - The "Gaode Street Ranking" has a penetration rate of nearly 50% among Gaode's total user base, showcasing its popularity and user engagement [16][24] - The app's features, such as real-time location sharing for group travel and the ability to find essential services, have seen exponential growth in usage during holiday periods [18][19] Technological Innovation - Gaode's approach to the "Gaode Street Ranking" relies on real user behavior data rather than traditional rating systems, addressing the issue of unreliable reviews [9][10] - The integration of AI algorithms to analyze user data enhances the app's ability to provide accurate and relevant recommendations, establishing a new credit system for offline businesses [13][20] - The app's transformation into a multi-functional platform reflects a strategic shift towards leveraging technology to meet diverse consumer needs [24][25] Strategic Positioning - Gaode is positioned as a key player in Alibaba's broader strategy to create a comprehensive consumption platform, aiming to rival major applications like Taobao [22][23] - The app's evolution from a navigation tool to a lifestyle service hub illustrates a significant shift in the internet application landscape, focusing on user behavior to drive value creation [24][25] - As of July 2025, Gaode is projected to have 890 million monthly active users, solidifying its status as Alibaba's second-largest app [23]
高德“免单”三天吸引15万咨询,餐饮业“用脚投票”逃离“内卷”红海
Zheng Quan Shi Bao· 2025-09-27 12:30
Group 1 - The core point of the article highlights the surge in interest from restaurant businesses in migrating online, driven by Gaode's announcement to waive the first-year store opening fees and provide supportive policies [1][2] - Within just 72 hours of the announcement, Gaode received over 150,000 inquiries from restaurants, indicating a strong demand for online presence among small and medium-sized enterprises in the competitive food service industry [2][3] - The current challenges faced by the restaurant industry include rising operational costs and a lack of trust in online rating systems, which have led to a cycle of financial strain for many businesses [3][4] Group 2 - Gaode's recent initiatives, including the "Street Ranking" and the "Good Store Support Plan," aim to create a new service credit system for offline dining and service industries, with a goal of adding approximately 10 million customers daily [4][5] - The "Street Ranking" has shown early success, with participating small restaurants experiencing significant increases in traffic, such as a 540% rise for a specific store in Guangzhou [5][6] - Experts believe that Gaode's approach could reshape the competitive landscape of the restaurant industry by fostering a more equitable and transparent environment, shifting the focus from marketing budgets to product quality and genuine customer feedback [6][7]
高德“免单”三天吸引15万咨询,餐饮业“用脚投票”逃离“内卷”红海
证券时报· 2025-09-27 12:19
自9月23日高德正式宣布对全国餐饮商家免收首年开店费,并提供配套扶持政策以来,一场线下餐饮商的线上迁移潮迅速涌动。 据接近高德方面人士透露,免开店费政策官宣仅72小时,平台收到的入驻咨询量已突破15万家,日均咨询量高达5万条。 "商家热情很高,咨询量巨大。为满足大家赶在国庆黄金周前入驻的需求,我们的服务团队正全力保障,假期期间也将持续响应。"高德商家成长负责人表示。 二是日益凸显的"信任之殇"。 "花钱买好评""职业刷单"等现象,使得线上评分体系的公信力大打折扣。商家陷入一种恶性循环:不"刷单"则流量枯竭,参 与"刷单"则承担额外成本与风险。 正如中国饭店协会副会长金勇所指,互联网上的传统评价体系也存在两面性,存在花钱买好评的现象,参与的商家也很苦恼,比如,部分平台出现的虚假评 价、捆绑促销、博取流量等现象,加重了餐饮企业成本负担,在行业利润率偏低的背景下,给商家经营带来困扰。 面对成本与信任的双重压力,商家渴望更高效、真实的流量获取方式。高德作为日活超1.7亿的出行APP,近期连续推出的举措正针对性地回应了这些痛点。 稍早前,高德于9月10日推出"扫街榜",并同步启动"烟火好店支持计划",宣布通过发放超10 ...
甘孜 好风景带来好“钱景”
Jin Rong Shi Bao· 2025-09-23 03:35
在康定塔公草原的晨雾中,民宿经营者阿布望着自家空置的传统藏房发愁——游客匆匆路过却鲜少留 宿。 邮储银行(601658)甘孜州分行的整村授信工作如春风般吹进草原,拂走了阿布的愁绪。作为信用村里 的信用户,阿布仅用3天就通过手机申请到一笔"线上快贷":"我用这笔资金改造了藏房,加装了地暖、 雕花门窗,铺上了藏毯,将老屋打造成'智慧庄园'民宿。"阿布说,"以前游客拍完雪山就走,现在选择 住下来,感受草原的星空和炊烟。" 甘孜藏族自治州拥有壮丽的自然风光和深厚的康巴文化底蕴。中国人民银行甘孜州分行以文旅产业为重 点,引导邮储银行甘孜州分行打造三级信用体系,在雪山脚下建成246个信用村,7124户信用户无需抵 押物就能获得户均3万元贷款,曾经沉寂的陈旧藏房逐步变成致富创收的"金窝银窝"。 针对文旅行业"轻资产"痛点,邮储银行甘孜州分行还创新"信用+保证"模式,利用单户200万元的授信额 度"解冻"沉睡资源,带动牧民从"单打独斗"转向"集体创业",形成"企业运营+集体分红+农户创业"的铁 三角。 康定折多山脚下一汪荒废多年的泉眼在邮储银行甘孜州分行"文旅产业贷"的支持下重获新生。该行 以"项目前景+信用评级+集体担保" ...
高德的对手是大众点评,还是服务业信任赤字?
Tai Mei Ti A P P· 2025-09-11 11:22
Core Insights - The article discusses the launch of Gaode's "Street Ranking" as a new AI-driven credit infrastructure for offline services, aiming to address the credit deficit in China's service industry [1][2][24] - Gaode's initiative is positioned not merely as a competitor to existing platforms like Meituan, but as a transformative approach to building a reliable credit system for offline services [2][24] Summary by Sections Gaode's Strategic Move - Gaode's "Street Ranking" product aims to create a new credit foundation for offline services, leveraging AI and real user behavior data [2][19] - The launch attracted over 40 million users on its first day, indicating strong initial interest [1] Historical Context - The article draws parallels between Gaode's initiative and the evolution of Alipay, which established a credit system for online transactions in 2003 [4][6] - Alipay's success in building trust in online commerce is highlighted as a model for Gaode to replicate in the offline service sector [7][25] Market Dynamics - The offline service market in China is experiencing rapid growth, with service consumption increasing from 7.2 trillion yuan to 18.3 trillion yuan from 2013 to 2024 [7] - Gaode's focus on credit innovation is seen as essential for enhancing consumer confidence and improving transaction efficiency in the service sector [24][26] Credit System Challenges - The article discusses the challenges of establishing a credit system for offline services, including issues of information asymmetry and the need for reliable consumer feedback [9][12] - Traditional review systems are criticized for their subjectivity and potential for manipulation, necessitating a more robust solution [12][13] Gaode's Approach - Gaode's "Street Ranking" utilizes AI to analyze multiple dimensions of user behavior, such as navigation and visit frequency, to create a more accurate credit score for businesses [19][20] - The integration of Alipay's credit system allows for a weighted evaluation of user reviews, enhancing the credibility of the rankings [19][21] Future Implications - The initiative is positioned as a long-term project aimed at transforming the offline service landscape in China, with expectations of significant economic potential once a reliable credit system is established [26] - The article concludes with a vision of a future where enhanced credit systems can unlock greater consumer spending and improve service quality across the industry [26]
阿里向美团发起全面进攻
商业洞察· 2025-09-11 09:24
Core Viewpoint - Alibaba and Meituan have initiated a new competitive front, with Alibaba's Gaode Map launching the "Gaode Street Ranking," a behavior-based ranking system aimed at supporting offline dining and service consumption, emphasizing that the ranking will "never be commercialized" [4][6]. Summary by Sections Gaode "Street Ranking" Implementation - Gaode's approach leverages large-scale verifiable "behavior data," with 170 million daily users contributing to a sample pool through searches, collections, navigation, and visit trajectories [11]. - Key factors include store visit numbers, repurchase rates, purpose-driven visits, and local versus national appeal, which differ from traditional UGC reviews that rely on subjective ratings [11]. - The ranking system incorporates a credit evaluation weighted by Sesame Credit and employs AI risk control to filter noise, with various rankings updated daily based on dynamic data [11]. Commercial Intentions Behind the Ranking - The ranking aims to rebuild trust by establishing a new standard based on trajectories and credit, transforming "good stores" into reusable credit assets [12]. - Gaode seeks to expand its offline entry points, with daily searches exceeding 120 million and restaurant coverage over 7 million, transitioning from a "tool" to a "decision-making" platform [12]. - The initiative includes a "Good Store Support Plan" with over 1 billion yuan in subsidies and incentives to drive foot traffic to stores, indicating a direct intervention in offline consumption [12]. Competitive Landscape with Meituan - The Gaode Street Ranking fits into Alibaba's broader strategy to compete with Meituan, with Taobao Flash Sale corresponding to Meituan's delivery services, and Fliggy targeting Meituan's travel segment [17][18]. - Taobao Flash Sale combines e-commerce with instant fulfillment, leveraging Alibaba's supply chain to address Meituan's SKU breadth and product strength [18]. - Fliggy aims to integrate e-commerce advantages into travel services, potentially enhancing Alibaba's competitiveness in the travel sector against Meituan [19]. Strengths and Weaknesses of the Ranking System - The ranking's strength lies in its reliance on actual consumer behavior, providing a more accurate reflection of popularity compared to traditional review systems [20]. - However, the data may not always lead to correct consumption decisions, as trending restaurants may not necessarily offer quality food [20]. - Meituan's advantages remain in delivery density and community engagement, but if Gaode's standards gain traction, Alibaba could increasingly challenge Meituan's market position [20].
高德降维打击:一个“新物种”正在重写商业生态的游戏规则
Ge Long Hui· 2025-09-10 12:19
Core Viewpoint - Gaode Map has launched the "Gaode Street Ranking," the world's first ranking based on real user behavior, marking a significant shift towards integrating local life services with e-commerce [1][21]. Group 1: Gaode's Strategic Shift - Gaode is transitioning from merely directing traffic to stores to facilitating actual transactions, allowing tool-based apps to monetize effectively [3][4]. - The app boasts a substantial user base with 186 million daily active users and 800 million monthly active users, indicating its critical role in users' travel and consumption decisions [4][5]. - Gaode's integration of "location-based e-commerce" aligns with Alibaba's broader ecosystem, enhancing connectivity across various services like e-commerce, payment, and logistics [5][6]. Group 2: The "Street Ranking" and Its Unique Features - The "Street Ranking" is distinguished by its evaluation system based on actual user behavior rather than subjective reviews, utilizing a three-layer firewall of behavior data, Sesame Credit, and AI risk control to ensure credibility [11][14]. - The ranking system reflects real merchant popularity through metrics like "Tire Wear Ranking" and "Returning Customer Ranking," providing a more accurate representation of consumer preferences [11][12]. - High credit users' evaluations carry more weight, enhancing the reliability of the ranking system and promoting a fair competitive environment for businesses [13][14]. Group 3: Implications for the Local Service Industry - The introduction of the "Street Ranking" aims to address the issues of "review inflation" and "fear of negative reviews" in the local service industry, transforming "real" into a tradable and valuable asset [16][18]. - Gaode's model is expected to expand beyond dining to other sectors like hotels and tourism, fostering a healthier ecosystem by rewarding genuine consumer behavior [18][19]. - The overarching goal is to convert user behavior data into a foundational element for a comprehensive consumption platform, enhancing the overall service quality in the industry [18][19]. Group 4: Future Outlook - The launch of the "Street Ranking" signifies a shift from traditional traffic-driven strategies to a focus on a credit-based system, potentially rewriting the rules of online and offline commerce [21]. - As the industry evolves, Gaode's approach may lead to a more integrated commercial landscape, where verified consumer actions replace superficial metrics [21].
高德降维打击:一个“新物种”正在重写商业生态的游戏规则
格隆汇APP· 2025-09-10 12:12
Core Viewpoint - The launch of the "Gaode Street Ranking" marks a significant shift for Gaode Map, transitioning from a tool-based platform to a closed-loop ecosystem that integrates content, decision-making, and transactions, aiming to reshape the online and offline commercial landscape [2][4][21] Group 1: Gaode's Strategic Shift - Gaode Map is evolving from merely directing users to stores to facilitating actual transactions, allowing tool-based apps to monetize effectively [4][6] - The platform boasts a substantial user base with 186 million daily active users and 800 million monthly active users, indicating its critical role in users' travel and consumption decisions [4][5] - Gaode's integration of "location e-commerce" aligns with Alibaba's broader ecosystem, enhancing connectivity across various services like e-commerce, payment, and logistics [6][7] Group 2: The "Street Ranking" System - The "Street Ranking" is based on real user behavior rather than subjective reviews, utilizing a three-tier evaluation system of behavior data, Sesame Credit, and AI risk control to ensure authenticity [10][12] - This new ranking system aims to combat the issues of inflated reviews and malicious negative feedback, creating a healthier competitive environment for businesses [13][16] - Gaode's approach transforms user behavior into a valuable asset, where each genuine visit contributes to a merchant's credibility, thus promoting a more trustworthy marketplace [18][21] Group 3: Market Implications - The introduction of the "Street Ranking" signifies a shift from a focus on traffic to a focus on credit systems, potentially leading to a new era in local service industries [8][21] - Gaode's strategy is expected to lower customer acquisition costs for quality merchants while enhancing service quality across the industry [18][19] - The initiative is part of a broader trend towards digitalization in various sectors, leveraging AI and user data to create a comprehensive consumption platform [19][20]
来英国做生意,你得做个“聪明的傻子” | 问道全球
Sou Hu Cai Jing· 2025-07-08 00:49
Core Insights - Entering the UK market requires understanding local business practices and cultural nuances, as strategies that work in China may not be effective in the UK [1][40] - Building trust and relationships is crucial for success in the UK, often necessitating a humble approach in negotiations [8][41] Group 1: Importance of Local Partnerships - Finding experienced local partners is essential for navigating the UK business landscape [4] - A successful entrepreneur shared how he connected with a prominent figure in the industry, which significantly aided his business journey [4] Group 2: Understanding Local Business Culture - UK businesses prefer clear and detailed contracts, reflecting a strong emphasis on certainty and risk management [11][13] - Overpromising can lead to loss of credibility; maintaining realistic commitments is vital [12] Group 3: Intellectual Property Concerns - Protecting intellectual property is a top priority for UK companies, and any partnership must demonstrate respect for IP rights [19][21] - A case was highlighted where a UK company lost business due to a partner's infringement on their intellectual property [21] Group 4: Navigating Payment and Employment Risks - Caution is advised when accepting checks as payment, due to potential issues with funds availability [30] - Hiring practices in the UK are heavily regulated, making it important to approach recruitment carefully [32][33] Group 5: Leveraging Local Brands - Acquiring a local brand can facilitate market entry by leveraging existing trust and recognition [36][38] - The example of a Chinese automotive brand successfully entering the UK market through acquisition illustrates this strategy [36] Group 6: Building Relationships within Legal Boundaries - Gifts exceeding £200 may be considered bribery, so establishing relationships should be done within legal limits [23][24] - Simple gestures, like sending modest gifts during holidays, can foster goodwill without crossing legal boundaries [24] Group 7: Overall Strategy for Success - The overarching strategy for succeeding in the UK market involves continuous adaptation and translation of business practices to align with local expectations [41][42]
经济日报:完善信用修复激发企业活力
news flash· 2025-06-16 22:06
Core Viewpoint - The article emphasizes the importance of a well-established credit system in China, which reflects the health of enterprises and aids in assessing the quality of potential partners [1] Group 1: Credit System and Its Impact - China's credit system serves as a mirror, reflecting the health status of enterprises and assisting them in evaluating the quality of their partners [1] - Enterprises with strong credit ratings have significant advantages in attracting partners, securing funding, and negotiating terms, while those with poor credit ratings face operational constraints and lack vitality [1] - The credit evaluation of enterprises is intended to maintain economic order and provide oversight, ensuring that businesses operate within the legal framework [1]