Core Viewpoint - The article discusses effective strategies for brand price control and low-price management on the second-hand trading platform Xianyu, emphasizing the importance of clear pricing policies, data monitoring, communication, and collaboration with third-party companies. Group 1: Pricing Policy and Market Research - Brands should establish clear pricing policies that cover costs and meet market demand, providing foundational guidance for price control efforts [3] - Conducting thorough market research on Xianyu's competitive landscape, including competitor pricing and consumer preferences, is essential for developing targeted pricing strategies [3] Group 2: Data Monitoring and Identification - Utilizing professional tools for real-time monitoring of product prices on Xianyu helps track market dynamics, including competitor pricing fluctuations [4] - Assigning unique identification codes to each product aids in recognizing product sources and sales channels, facilitating more efficient price tracking and management [4] Group 3: Communication and Intellectual Property Protection - Establishing good communication channels with sellers can encourage compliance with pricing policies and reduce conflicts [5] - Actively protecting intellectual property by reporting unauthorized sales and counterfeit activities helps maintain brand image and curb low-price disruptions [5] Group 4: Reporting and Third-Party Collaboration - Brands should report non-compliant sellers through the platform's reporting mechanism and familiarize themselves with platform rules [7] - Collaborating with professional third-party price control companies can enhance market price monitoring and timely detection of low-price issues [7] Group 5: Continuous Monitoring and Brand Management - Price control is an ongoing process requiring continuous market monitoring and timely adjustments to pricing strategies [7] - Strengthening brand promotion and managing sales channels ensures that only authorized sellers can distribute products, reducing demand for low-priced unauthorized products [7] Group 6: Regular Monitoring and Reporting - Regularly searching for the brand's products on Xianyu to identify low-price sales and communicating with sellers about pricing policies is crucial [9] - For products priced significantly below normal and damaging to brand image, reporting to Xianyu with supporting evidence is necessary [9]