1月9日，《2025闲鱼次元年度报告》正式上线，首次全景呈现平台二次元用户的消费生态。数据显示，截至2025年底，闲鱼二次元、追星与游戏用户总量已 突破1.6亿，年度二次元消费人数同比增长47%，平台已成为年轻人兴趣消费的首选阵地。 过去一年中，谷圈、明星周边、硬周边、潮玩盲盒、毛绒玩具、娃圈、四坑及卡牌成为平台交易最活跃的次元圈层。其中，潮玩盲盒增势最为迅猛，订单量 同比激增250%，展现出强劲的圈层活力。 用户行为层面，闲鱼二次元用户的"剁手"高峰集中在工作日下班后与深夜时段，多数用户的最晚下单记录可至23点。消费活跃的同时，用户也展现出成熟 的"回血"能力——人均年度卖出二次元商品回血2541元，人均二次元增值收入282 元，形成了独特的兴趣消费循环。 本次报告以"从你的次元账单，测测你是二次元的谁"为主题，基于图鉴、行情、次元柜等功能，结合消费行为数据，为用户生成"深夜挖宝""神仙出物咪"等 个性化标签，并与二次元经典角色对应，帮助用户在分享中找到身份共鸣。即日起，用户登录闲鱼搜索"次元报告"，可查看个人年度消费历程。 财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：栎树 首届"闲鱼次元年度大 ...

提供"寄卖""回收"两种交易模式 与大部分商超不同，在闲鱼深圳旗舰店，不仅能逛还能"玩"。 2025年末，闲鱼循环商店全国首家城市旗舰店落地深圳福田田面国际文创小镇。二手交易能被玩出什么新花 样？开业10余天后，记者探店寻找答案。 与大部分商超不同，在闲鱼深圳旗舰店，不仅能逛还能"玩"。消费者可以操纵挖掘机沙里寻宝，挖出优惠券 等"小惊喜"；可以淘完二次元服装拍照打卡；可以体验PP枪战、乐高拼搭以及极具深圳城市产业特色的3D打 印。当然，玩"嗨"了，在此寄卖的3D打印机也是可以搬回家的。 这一设计背后是闲鱼深圳旗舰店尝试构建"年轻人生活方式社区"，以强化用户黏性。调研数据显示，闲鱼深 圳旗舰店的客群结构呈现出明显的年轻化特征。开业首周会员中18岁—28岁群体占比达72%，这一数据与闲 鱼线上平台的用户画像高度吻合。 "从入坑到入戏，一站式配齐""物归缘主"，走进闲鱼深圳旗舰店，迎面而来的标语让人会心一笑。千余平方 米的商场被划分为多个主题区域，分别上架了手机数码、相机影音、小家电、户外运动、潮玩手办、文创等 多类商品。 （文章来源：深圳商报） 线上线下双重加持"圈粉"年轻客群 线上售卖二手品，物主可以自由定价 ...

以下文章来源于首席品牌评论 ，作者首席品牌评论 热门品牌案例，专业深度评论。在这里，读懂品牌之道！ 作者： 首席品牌评论 来源：首席品牌评论 首席品牌评论 . ------------------------------ 6亿注册用户，月活突破2.09亿，这些数字构成了闲鱼今天的辉煌表面，支撑其成为中国最大的二 手交易平台。 今年年初， 马云 现身闲鱼办公区，强调要让闲鱼成为"一条真正神奇的鱼"。但很少有人意识到这 条鱼正在发生变异，逐渐成为一条贪婪吞噬卖家利润的"食人鱼"。 01 隐形陷阱 "我卖出的商品被以'闲鱼联盟推广服务费'的名义扣除了10%的款项，但我根本不知情。" 近期，一位闲鱼卖家向笔者爆料，称在自己完全不知情的情况下，被闲鱼官方批量开通了"闲鱼联 盟推广服务"，导致他卖出的商品被扣除高额推广费。 更令人气愤的是，这项服务是在他不知情的情况下，批量开通了上百个商品进行推广，但关闭的时 候却不支持批量关闭，只能逐一设置。 这种故意设置的障碍，被卖家直指为"明显的霸王条款"。 而当这位卖家拨打官方人工客服投诉时，结果却是客服无法解决。这种处理方式，使得原本简单的 交易纠纷升级为平台与用户之间的信任危 ...

Core Insights - The article emphasizes the rise of "circular economy" and "minimalist living," positioning Xianyu as a leading platform for second-hand transactions in China, serving both as a treasure trove for bargain hunters and a side hustle for monetizing idle items [1] Group 1: Getting Started - The foundation of using Xianyu effectively is to avoid overpaying and making poor decisions, with the ability to assess market conditions and filter reliable sellers reducing decision-making costs by 80% [2] Group 2: Market Assessment - Two dimensions for price assessment include checking merchant buyback prices through apps like Aihuishou and Qupingce, and analyzing the average transaction price on Xianyu over the past week, filtering out items priced more than 15% above the average [3] Group 3: Seller Filtering - Reliable sellers can be identified by four characteristics: prioritizing sellers with high Sesame Credit scores, avoiding new or zero-rated accounts, favoring individual sellers for better value, and examining seller transaction history for positive feedback [4][5][6] Group 4: Product Recommendations - The article provides specific product recommendations across various interests, including travel gear, gaming accessories, pet supplies, kitchen appliances, and audio equipment, with detailed pricing and purchasing tips [8][9][10][13][14][15] Group 5: Monetizing Idle Items - Xianyu is highlighted as an excellent platform for monetizing idle items, particularly for individuals looking to start a light side business, with strategies for pricing, crafting appealing listings, and utilizing a consignment model [17][18][19] Group 6: Safety Tips - Key safety tips include conducting all transactions within the Xianyu platform, being cautious of prices significantly below market value, clarifying shipping responsibilities, and verifying product authenticity through detailed checks [21][22]

新浪科技讯 12月10日下午消息，闲鱼发布的《2025闲鱼卡牌年度报告》显示，过去两年闲鱼卡牌交易 规模持续攀升，今年前三季度交易额同比增长21%。 《2025闲鱼卡牌年度报告》显示，2025年前三季度集换式卡牌交易额同比提升84%，球星卡交易额同比 提升104%，两大高价格带卡牌品类的增长，揭示出卡牌消费的高端化趋势。在集换式卡牌IP中，重夺 交易量冠军的宝可梦尤为亮眼。 IP收藏卡方面，热门动漫IP卡牌小马宝莉、叶罗丽、奥特曼仍然处于交易量统治地位，暂未出现IP新旧 更迭情况。第五人格、恋与深空、原神等不少国产游戏进入交易量榜单，出于对IP本身的喜爱，大批游 戏玩家涌入卡牌消费领域，游戏IP卡交易量同比提升63%。 | | 交易量变化 当加 | 是 减少 排名变化 △增加 | / 减少 ■不变 | | NEW 新上榜 | | --- | --- | --- | --- | --- | --- | | | 国别 中国 三美国 | ● 日本 Ib禁型 ■ 动漫 | | ■游戏 文学 1 电竞 | | | 排名 | IP | 交易量变化 | | 排名变化 IP类型 | 国别 | | 1 | 图 宝可梦 | 15 ...

近日，多位闲鱼卖家反映，完成正常交易后部分货款被平台强制转换为仅能用于推广的闲鱼币，这一行为引发广泛热议与吐槽。 截至目前，黑猫投诉平台上关于"闲鱼币 退款"的投诉已超1000条，不少卖家表示不知情"被广告"，且该闲鱼币无法提现、不予退款，成为强制绑定的推广 费。 这一争议的源头指向今年4月闲鱼的一次功能升级，平台将原有的"闲鱼币普通抵扣"调整为"闲鱼币优推抵扣"，名称看似延续旧有模式，核心规则却发生了 本质变化。原功能中，买家以"现金+闲鱼币"支付时，卖家仍能实收对应现金款项；而新规则下，无论买家是否使用闲鱼币，卖家的部分货款都会被自动转 为推广专用闲鱼币。 这一系列激进扩张与收费调整的背后，是阿里巴巴电商优势减弱后的战略转向。2023年阿里"1+6+N"架构改革后，闲鱼从集团边缘业务升格为淘天集团一级 业务，地位提升的另一面，是盈利压力的到来。 为实现营收目标，闲鱼的商业化大刀率先挥向核心的二手交易业务，而卖家成为直接承压者。 从最初只对高频、高额交易抽佣，到后来面向全体卖家收取服务费，闲鱼推进速度很快。与此同时，平台还通过调整"闲鱼币抵扣功能"，从卖家身上进一步 赚取广告收入，变相让卖家为产品营销推广服 ...

Core Viewpoint - Japan's plan to introduce 500,000 Indian workers over five years is primarily aimed at addressing its labor shortage, particularly in high-tech fields, rather than a mass immigration initiative [17][18][19][123]. Group 1: Policy and Economic Context - The decision to introduce Indian workers was announced at the Japan-India annual summit, focusing on acquiring highly skilled talent to support Japan's economic growth [17][18]. - The actual number of Indian workers to be brought to Japan is 50,000, with the remaining figures representing mutual exchanges between the two countries [20][21]. - Japan is facing a significant shortage of IT and engineering talent, with an estimated shortfall of over 790,000 IT professionals by 2030 [161]. Group 2: Public Reaction and Sentiment - The announcement sparked a wave of public concern in Japan, with many citizens expressing fears about cultural dilution and potential crime associated with an influx of foreign workers [25][29][31][32]. - There has been a rise in anti-immigrant sentiment, reflected in protests and political movements advocating for stricter immigration policies [112][113][122]. Group 3: Demographics and Labor Market - As of December 2024, the number of Indians in Japan is approximately 53,974, which is a small fraction of the total foreign population of around 3.76 million [98][106]. - The majority of foreign workers in Japan come from countries like China, Vietnam, and the Philippines, with Chinese nationals making up the largest group at 870,000 [102][106]. Group 4: Immigration Philosophy - Japan's immigration policy is characterized by a preference for temporary labor rather than permanent settlement, with a focus on high-skilled workers while limiting the influx of low-skilled labor [125][126][147]. - The country employs a tiered system for foreign workers, allowing high-skilled individuals to stay longer while restricting low-skilled labor to short-term contracts [130][144]. Group 5: Future Implications - The introduction of Indian workers is seen as a necessary step for Japan to fill labor gaps caused by an aging population, but it raises questions about the long-term integration of foreign workers into Japanese society [188].

Core Insights - The "2025 Double 11 Xianyu Observation Report" reveals innovative shopping strategies among young consumers during the Double 11 shopping festival, such as price comparison on Xianyu before making purchases and trying out products before buying full sizes [1][5][10] Group 1: Consumer Behavior Trends - There is a significant increase in group buying, with the number of participants among mothers and pet owners doubling year-on-year, indicating a shift towards collaborative purchasing to save costs [5][8] - Young consumers are increasingly using Xianyu as a "trial center," with a 300% surge in digital rental orders and a 33% increase in beauty sample orders, allowing them to test products before committing to larger purchases [8][10] Group 2: Market Dynamics - Xianyu has emerged as a benchmark for price comparison among young consumers, with local brands like Huazhi and Proya gaining popularity over international brands, reflecting a trend of "national brands gaining favor" during major sales [5][10] - The platform has seen a rise in various skill services, such as part-time delivery and customized shopping guides, which have become popular among young people looking to balance consumption with income generation [8][10] Group 3: Innovative Usage of Resources - Users are creatively repurposing items, such as using kindergarten nap beds for pets and converting second-hand down jackets into dog beds, showcasing a trend of finding alternative uses for products [10] - The report highlights the emergence of new business opportunities through instant retail and service reselling, driven by the increasing demand for virtual assets and skill services [8][10]

Core Insights - The recent controversy surrounding the second-hand toy trading platform "Qianshao" has drawn significant attention, particularly regarding its refund policies and customer service practices [2][3][31] - Qianshao has experienced rapid growth, largely driven by the popularity of the Labubu IP, which has significantly increased transaction volumes on the platform [13][24] Company Overview - Qianshao is a relatively new player in the e-commerce space, founded by Shen Zhenyu, who previously worked at ByteDance after the acquisition of his company, Tuchong [4][26] - The platform primarily targets young consumers, with a user demographic ranging from elementary school to university students [3][5] Market Position - Qianshao is positioned alongside other platforms like Xianyu and Dewu as a major marketplace for trendy toys and collectibles, although it still lags behind in brand recognition [3][4] - Despite having only 30 million users compared to Xianyu's 600 million, Qianshao has a notable complaint rate, with 11,673 complaints recorded, which is about a quarter of Xianyu's [12] Growth and Revenue - Qianshao has achieved continuous growth over the past six years, with projections indicating that its overall transaction volume will exceed 10 billion yuan by 2025, with 70% of this coming from trendy toys [13][25] - The platform's growth has been significantly bolstered by the Labubu IP, which has created a robust secondary market for blind box products [13][17] User Experience and Challenges - The platform's refund policies have been criticized for being unfriendly, with strict requirements for returns, including the need for video evidence and written apologies [12][34] - Qianshao's operational challenges are evident, as the platform struggles to manage the high volume of disputes arising from its unique product offerings and user demographics [11][35] Future Prospects - Qianshao's potential to become a leading platform like Dewu hinges on its ability to enhance its infrastructure and service offerings, particularly in light of the recent controversies [30][37] - The platform's strategy includes focusing on community engagement and refining its operational processes to better serve its niche market of young collectors [22][30]

Core Viewpoint - The incident highlights the need for better protection and regulation of transactions involving minors on second-hand trading platforms, emphasizing the platform's responsibility in safeguarding both buyers and sellers' rights [2][3]. Group 1: Incident Overview - An 11-year-old girl purchased cards worth over 500 yuan on a second-hand trading platform called "Qian Dao," leading to a dispute when her mother sought a refund [1]. - Some sellers made unreasonable demands, including a request to "slap the child," which raised concerns about the treatment of minors in such transactions [1]. Group 2: Platform's Responsibility - The platform's response was criticized for evading responsibility, asserting that the dispute arose from personal transactions and denying the application of its refund rules [2]. - It is argued that the platform should protect both buyers and sellers, ensuring that sellers cannot make malicious refund requests and that buyers can effectively assert their rights [2]. Group 3: Protection Measures for Minors - Platforms typically implement "youth modes" and "anti-addiction modes" to protect minors, requiring guardian confirmation for transactions like tipping or recharging [3]. - The incident is viewed as not just a transaction dispute but as a potential violation of laws against inciting domestic violence, highlighting the need for stricter regulations [3]. Group 4: Market Trends and Regulatory Needs - The popularity of second-hand trading platforms has surged, particularly among youth, due to trends in collectibles like toys and cards [3]. - There is a call for enhanced supervision and regulation of transactions to prevent exploitation and ensure the safety of minor users [3].