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低估值低预期消费股
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可选消费W29周度趋势解析:高预期高估值新消费概念股承压,风格切换至低估值低预期消费股-20250720
Investment Rating - The report assigns an "Outperform" rating to several companies including Nike, Midea Group, JD Group, Gree Electric, Anta Sports, Haier Smart Home, and others, while Lulu Lemon is rated as "Neutral" [1]. Core Insights - The report highlights that high-expectation, high-valuation new consumption stocks are under pressure, leading to a rotation towards low-valuation, low-expectation consumption stocks [4][5]. - The performance of various sectors shows that overseas cosmetics, domestic sportswear, and luxury goods are among the top performers, while sectors like gold jewelry and gaming are experiencing declines [11][12]. Sector Performance Overview - The report indicates that most covered sectors continued to experience a pullback, particularly new consumption sectors due to previously high market expectations and valuations [5][13]. - The weekly performance of sectors shows overseas cosmetics leading with a 2.5% increase, while gold jewelry saw an average decline of 4.8% [11][12]. - Year-to-date performance highlights gold jewelry, domestic cosmetics, and overseas cosmetics as outperformers, with respective increases of 161.6%, 49.3%, and 42.4% [11][12]. Valuation Analysis - The report provides a detailed valuation analysis, indicating that most sectors are still below their average valuations over the past five years. For instance, the expected PE for the overseas sportswear sector in 2025 is 34.5 times, which is 55% of its five-year average [9][16]. - The expected PE for the domestic sportswear sector is 12.9 times, representing 74% of its historical average, while the gold jewelry sector is at 27.2 times, which is 48% of its average [9][16].