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从“打卡密度”转向“幸福浓度” “低耗游”新方式为文旅消费注入新动能
Yang Shi Wang· 2025-08-26 10:16
Core Viewpoint - The rise of "low-consumption tourism" reflects a shift in consumer preferences towards experiences that prioritize comfort and minimal physical exertion, moving away from traditional tourism models focused on efficiency and standardization [1][8][12]. Group 1: Definition and Characteristics of Low-Consumption Tourism - "Low-consumption tourism" includes activities such as using elevators to ascend mountains, gentle drifting in shallow waters, and slow bungee jumping, appealing to tourists seeking comfort and relaxation [1][3][5]. - This tourism style emphasizes personal choice and experience over rigid schedules, allowing travelers to enjoy leisurely activities without the pressure of time constraints [8][12]. Group 2: Market Trends and Consumer Behavior - The trend towards "low-consumption tourism" is indicative of a broader diversification in the tourism market, catering to various age groups and physical capabilities, thus enriching the overall travel experience [12][14]. - Tourists are increasingly prioritizing comfort and mental satisfaction over traditional "checklist" tourism, leading to a shift from "efficiency" to "experience" as the primary measure of travel enjoyment [10][12]. Group 3: Economic Impact and Industry Response - The popularity of "low-consumption tourism" is driving demand for related infrastructure, such as cable cars, elevators, and other low-exertion attractions, which in turn stimulates production and installation in the tourism sector [16]. - Increased visitor numbers to low-consumption attractions are boosting ancillary services like accommodation and dining, contributing to overall economic growth in the tourism industry [10][12].