体验型消费

Search documents
茶百道全球首家手作门店在青羊“首发”,体验型消费人气高
Sou Hu Cai Jing· 2025-06-25 15:08
Core Insights - The article highlights the opening of the first handmade store of Cha Baidao, named "Cha Baidao · Tan Chuan Mi Yin," located in the Kuanzhai Alley area of Chengdu, which has attracted both locals and tourists due to its innovative drinks and unique space design [1][2] Group 1: Store Features - The flagship store covers an area of approximately 460 square meters, featuring an outdoor courtyard and a two-level seating area, designed with traditional artistic elements to reflect Chengdu's cultural heritage [1][2] - The store offers a unique experience where consumers can enjoy drinks while engaging in activities like "roof climbing," enhancing the immersive cultural experience [1] - The store transitions to a night mode, creating a distinct "day tea, night wine" consumption scene for customers [1] Group 2: Product Offerings - The store introduces a new product line, including handmade fresh milk tea and fruit tea, as well as specialty tea cocktails and desserts, emphasizing the local craftsmanship and ingredients [2] - Signature products such as "Piao Xue" (Jasmine Tea) and "Mo Ran Qing Feng" (Black Tea) showcase the essence of Sichuan tea culture [2] Group 3: Cultural Integration - Cha Baidao collaborates with Chengdu's cultural tourism to launch limited-edition cultural products, enhancing the cultural experience for consumers [4] - The store's design and offerings aim to create an immersive experience that reflects Chengdu's rich cultural heritage, moving from functional consumption to experiential consumption [5]
为“悦己”买单 北京1-5月金银珠宝类商品零售额增长41%
Bei Jing Shang Bao· 2025-06-17 15:20
Group 1 - The overall consumption market in Beijing showed improvement, with a total market consumption increase of 1.3% year-on-year from January to May, driven by factors such as the "May Day" holiday and early consumption promotions for "618" [1] - Retail sales of gold and jewelry surged by 41% year-on-year, leading all categories, attributed to rising international gold prices and strong demand during the wedding season [1] - Brands like Chow Tai Fook and Lao Feng Xiang reported significant sales growth in traditional gold products, with younger consumers favoring stylish gold jewelry designs [1] Group 2 - The Chinese gold and jewelry market is experiencing two emerging trends: improvements in gold craftsmanship and a rising "self-pleasure" consumption trend, leading to a younger demographic willing to pay a premium for aesthetics [2] - Fashion brands are increasingly focusing on experiential consumption, with luxury brands like Louis Vuitton and Dior opening standalone flagship stores in Beijing, indicating a shift from "cost-performance" to "quality-price" in consumer preferences [2] - The emphasis on emotional connections between consumers and brands is becoming a core strategy for physical retail, highlighting the importance of diversified and scenario-based fashion consumption in Beijing's market [2]
茶百道全球首家手作门店开业 打造川蜀文化茶饮新体验
Zheng Quan Ri Bao· 2025-05-29 08:08
成都文旅集团旗下宽窄巷子公司相关负责人表示,成都是首发经济的重要策源地,宽窄巷子是全国重要 的文旅地标,茶百道将旗舰店"首发"于此,在通过城市地标强化品牌与发源地情感联结的同时,也可借 助宽窄巷子辐射全国乃至国际游客的窗口效应进一步扩大品牌影响力。 本报讯 (记者李静)5月28日,四川百茶百道实业股份有限公司(以下简称"茶百道")宽窄巷子旗舰 店"茶百道·探川觅饮"开业。作为茶百道全球首家手作门店,"茶百道·探川觅饮"推出了全新的产品线。 据了解,店内设有两处点单区,一是"手作厨房",提供"三大炮糯糯"等四川特色手作鲜奶茶、鲜果茶等 茶饮;二是"日茶夜酒中央吧台",售卖特调茶酒饮品,以及"杨枝甘露雪花冰"等甜品。 有行业观察人士指出,茶百道将旗舰店打造成为融合成都在地文化与手作茶饮的沉浸式体验空间,背后 是其引领行业从"功能型消费"转向"体验型消费"的场景创新探索,同时旗舰店还将承担茶百道品牌形象 展示、产品体验升级及文化输出的战略功能,为其品牌的长远发展建立文化背书。 茶百道产品负责人介绍,为了传递川茶川味的根源生命力,茶百道聚焦巴蜀匠人精神、溯源在地手作原 料,还精心打造了旗舰店菜单中的飘雪(川韵·九窨茉 ...
湖北小伙做小众生意,拿下TOP1,月销几万元
Sou Hu Cai Jing· 2025-05-21 03:08
在物质丰盈的当下,体验型消费正在成为新的风口。 在江南水乡做漆扇,去大理尝试扎染,每隔一段时间都会有一个新的体验式消费抓住我们的眼球,比起 沉浸在手机世界里,这些线下的活动确实给人带来了更多的真实感受。 商业街上的调香店、首饰店更是随处可见,无论是现实生活还是综艺,约会的流程也总是大差不差,吃 饭搭配一个手工活动,2小时最佳,打发时间的同时,耐心也控制地刚刚好。 与此同时,不少小众玩意都开始被更多人看到,比如绕线画,用钉子与线画画,用线固定或者缠绕在多 颗钉子上,进行有规律或者无序的缠绕组合,通过线的层层叠加与颜色搭配变化创作出作品。 在周楚阳的店铺里,高峰时期靠着卖绕线画一个月就能够达到几万元的销售额,还拿下了淘宝神店 榜"DIY材料包店铺黑马榜"TOP1。 在他看来,绕线画的本质不在于画作,而是创作的过程,从准备材料、制作,到最后成品诞生,不仅锻 炼了动手能力,也放松了心情。 而事实上,这或许正是手工行业现下流行的根本原因。 不仅是艺术 早在中国古代的一些装饰品中,就曾出现过绕线画的雏形。人们在制作头饰、首饰等工艺品时,将一些 小而尖的金属件或装饰物固定在特定的基础材料上,再通过缠绕丝线、绳子等材料,形成 ...
中国汽车流通协会:4月1日至6日二手车市场日均交易量为6.47万辆 环比上周下降3.4%
智通财经网· 2025-04-11 09:32
Core Insights - The average daily transaction volume of used cars in China decreased to 64,700 units from April 1 to April 6, 2025, reflecting a 3.4% week-on-week decline, primarily due to the Qingming Festival affecting consumer foot traffic [1] - 40% of used car dealerships reported a decrease in offline customer flow during the holiday, while 70% of surveyed businesses indicated that transaction volumes were average or sluggish, with 30% noting a decline in retail prices, particularly for new energy vehicles [1][2] Market Trends - The impact of new car market price fluctuations on the used car market continues but has weakened, which is favorable for future market growth [2] - Consumer demand is evolving, with a greater emphasis on quality, experience, and emotional value in purchases, indicating a shift towards service-oriented and experiential consumption [2] Strategic Recommendations - Used car dealerships are advised to accurately gauge consumer needs and market trends, enhance customer engagement through experiential consumption scenarios, and build consumer trust and loyalty [2] - Optimizing inventory management and sales pacing is recommended to improve vehicle turnover rates and reduce operational costs [2] - It is crucial for businesses to closely monitor policy changes and industry trends to prepare for potential market fluctuations [2] Regional Analysis - The average daily transaction volume of used cars showed a slight decline across various regions, with notable decreases in Northeast, North China, East China, and Central South regions, while the Southwest region experienced growth [5][6] - In East China, the average daily transaction volume fell to 21,400 units, a decrease of 8.19%, with cities like Hangzhou and Hefei seeing declines exceeding 30% [5] - North China reported an average daily transaction volume of 2,400 units, down 3.57%, with significant drops in Taiyuan and Beijing [5] - The Northeast region saw a 15.16% decline, with Dalian and Songyuan experiencing drops over 30% [6] - The Southwest region's average daily transaction volume increased by 4.73% to 14,700 units, driven by strong performance in Chongqing [6] - Central South region's average daily transaction volume decreased by 2.47% to 23,000 units, with significant declines in Haikou and Wuhan [6] - The Northwest region maintained stability with an average daily transaction volume of 1,100 units, although some cities faced pressure [7]