Core Viewpoint - Beijing Sanyuan Foods Co., Ltd. is launching its upgraded "Beijing Fresh Milk," marking a significant step in its brand rejuvenation and strategic focus on the low-temperature fresh milk market [1][2][3] Product Launch and Strategy - The new "Beijing Fresh Milk" is the first product under Sanyuan's low-temperature strategy, utilizing 100% self-owned milk sources from Shou Nong Group and employing a pioneering 72℃/15s low-temperature sterilization process [3][4] - The product has been upgraded from a protein content of 3.0g to 3.5g, enhancing its flavor and packaging to reflect local characteristics [3][4] - Sanyuan Foods aims to meet the growing demand for high-end milk products in Beijing, responding directly to consumer needs with this strategic launch [4][6] Brand Rejuvenation - Sanyuan has re-signed national performing artist Ge You as its brand ambassador after 19 years, enhancing brand recognition and emotional connection with consumers [5][6] - The marketing campaign includes humorous advertisements and interactive online activities to engage consumers, particularly in key urban areas of Beijing [5][6] Market Position and Competitive Landscape - The low-temperature milk segment is a key area for Sanyuan, which has maintained a leading market share in Beijing for nearly 70 years, supported by strong consumer trust and local cultural integration [7][8] - The company is focusing on enhancing cold chain efficiency and community delivery services to maintain its competitive edge in the low-temperature milk market [8][9] Management and Future Outlook - The new management team is committed to rapid and effective product innovation and market expansion, aiming to solidify Sanyuan's position in the national market [6][9] - Continuous investment in product development and operational efficiency is essential for Sanyuan to adapt to changing market conditions and achieve its transformation goals [9]