炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 出品：新浪财经上市公司研究院 作者：昊 日前，德业股份正式递表港交所，冲刺"A+H"两地上市。根据计划，德业股份此次赴港募资，将主要用于提升未来五年的研发能力、扩建生产基地与仓库以 扩充产能、加强全球化营销与服务网络布局，同时补充营运资金。 德业股份主营产品为户用储能等光伏逆变器，近年来业绩保持增长。值得注意的是，公司7成营收来自海外，占比明显超过锦浪科技、固德威等同行。 热点栏目 自选股 数据中心 行情中心 资金流向 模拟交易 客户端 由于大量收入来自南非、巴基斯坦、乌克兰等地，德业股份应收账款及其周转天数持续走高，回款不断恶化。 相较于可比公司，德业股份毛利率最高，而研发支出占比却最低，如何长期保持"高毛利、低研发"状态，未来还能否继续维持这一优势，市场对此存在疑 虑。 此外，在IPO和定增融资后，德业股份现金、存款和理财等达140亿，同时公司有息负债60亿，其中几乎全部为短期借款，不缺钱却赴港融资补充营运资金 以及大存大贷的现象也值得关注。 7成营收来自海外占比远超同行 应收账款一年内大增200% 德业股份主业是光伏逆变器、储能电 ...

Core Insights - The article highlights the rapid growth and potential of the Chinese personal care brand, Hanmu Huatian, which aims to become the first domestic personal care brand listed on the Hong Kong Stock Exchange [1][3] - The company has shown impressive financial performance, but concerns regarding its profitability quality and sustainability have been raised due to its high marketing expenses and low research and development investment [1][5][7] Financial Performance - Hanmu Huatian's revenue is projected to grow from 1.199 billion yuan in 2023 to 1.499 billion yuan in 2024, with a significant increase to 1.895 billion yuan in the first three quarters of 2025, representing a 76.7% year-on-year growth [3] - The adjusted net profit is expected to rise from 23.7 million yuan in 2023 to 82.8 million yuan in 2024, marking a 249.4% increase, with the net profit for the first nine months of 2025 reaching 148 million yuan, a 197.2% year-on-year growth [3] Sales Channels - The majority of Hanmu Huatian's sales come from online channels, with revenues from these sources being 1.027 billion yuan, 1.137 billion yuan, 807 million yuan, and 1.445 billion yuan for the years 2023, 2024, and the first nine months of 2024 and 2025, respectively, accounting for 85.7%, 75.9%, 75.3%, and 76.3% of total revenue [4] - The company is also expanding its offline presence, increasing the number of distributors from 187 at the end of 2023 to 454 by the end of September 2025, with offline revenue share rising from 13.9% to 23.5% [4] Profitability Concerns - Despite a high gross margin of 65.8%, 62.3%, and 63.3% from 2023 to the first nine months of 2025, the adjusted net profit margin remains low at 2%, 5.5%, and 7.8%, indicating a significant disparity between gross and net profit [5] - The company's profitability is heavily reliant on cost control, raising concerns about potential volatility in net profit due to rising raw material costs and marketing expenses [5] Marketing and R&D Investment - Hanmu Huatian's marketing expenses are substantial, with costs reaching 637 million yuan, 677 million yuan, and 896 million yuan for 2023, 2024, and the first nine months of 2025, representing 53.1%, 45.2%, and 47.3% of total revenue [7] - In contrast, the company's R&D investment has been declining, with expenditures of 28.62 million yuan, 32 million yuan, and 28.14 million yuan for the same periods, accounting for only about 1.5% of sales revenue in 2025, significantly lower than the industry average [8]