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卸妆黑马逐本否认产品成分宣传不当,涉事产品尚未恢复上架
Nan Fang Du Shi Bao· 2025-06-28 05:33
Core Viewpoint - The company, Zhuben, issued a statement addressing media reports regarding discrepancies between the declared and actual ingredients of some products, asserting that there are no quality safety issues and announcing a comprehensive self-inspection process [1][4]. Group 1: Company Response - Zhuben clarified that the use of "rose" in the promotion of "墨红玫瑰净油" (Dark Red Rose Oil) is appropriate, as it aligns with national standards [4]. - The company will enhance management and improve internal review mechanisms to ensure strict compliance in external communications, including statements made by founders and management [1][7]. Group 2: Consumer Complaints - A consumer reported that Zhuben's high-end products claimed to contain "墨红玫瑰" (Dark Red Rose) essential oil, but the registration information only listed "玫瑰花油" (Rose Oil), raising concerns of false advertising [6]. - Other products purchased by the consumer allegedly contained unregistered new plant materials and biotechnology ingredients, violating regulations [6]. Group 3: Product Availability - As of June 28, Zhuben's "墨红" series products were not available on major e-commerce platforms, indicating a potential suspension of sales [6][8]. - The company committed to a systematic review of all sold products' ingredients, registration information, and promotional content to ensure compliance with regulations [8]. Group 4: Regulatory Oversight - The Zhejiang Provincial Drug Supervision Administration confirmed receipt of consumer complaints and is currently investigating the issues raised [9]. - Zhuben has positioned itself as a brand focused on Eastern skincare, achieving over 1.5 billion yuan in sales within five years, gaining significant market recognition [9].
上美股份20260626
2025-06-26 15:51
上美股份 20260626 摘要 上美股份通过多品牌矩阵战略,覆盖大众护肤、高端护肤、洗护个护、 医美及母婴和彩妆六大领域,满足不同消费者需求,并借助内容电商平 台和自播掌握核心运营方法论,提升盈利能力和增长可持续性。 韩束品牌定位大众美尚,通过品类扩展和渠道多元化,如抖音等电商平 台,实现快速增长。2025 年 618 期间,彩妆系列销售额破亿元,成为 新的增长点,同时在洗护、男士护理等领域也取得显著业绩。 上美股份成功打造多个新兴品牌,如高端婴童护理品牌 newpage 预计 2025 年销售额达 8-10 亿量级,防脱发护理品牌极方迅速成为抖音修护 好价榜第一名,敏感肌修复品牌艾米优也表现出快速增长趋势。 上美股份计划通过"六六战略",到 2030 年实现 300 亿元销售额目标, 强化韩束主品牌,拓展男士护理等领域,提升线上运营能力,培养人才 队伍,确保可持续发展和竞争优势。 预计 2025 年下半年上美股份增速将优于上半年,受益于新渠道、新团 队、新品类和新兴品牌的持续发力,以及去年同期较低的基数。2026 年预计增速将超过 2025 年,公司发展势头良好。 Q&A 上美股份在产品新品类的推出及其成 ...
解码618霸榜背后,半亩花田的“花”式创新密码
FBeauty未来迹· 2025-06-24 10:58
据抖音平台6 1 8好物节销售数据显示(2 0 2 5年5月1 3日- 6月1 8日累计销售额),半亩花田位居 抖音6 1 8好物节身体护理品牌热销榜To p 1。在中外大品牌云集的个人护理赛道,半亩花田以 毋庸置疑的实力再次交上一份满意的答卷。 美护"年中考"成绩揭晓! 为什么是半亩花田? 当美护产业步入深度调整期,剖析半亩花田的登顶之路,恰是为国货品牌锚定未来价值坐标的 绝佳样本。 《 中 国 身 体 皮 肤 护 理 白 皮 书 》 数 据 显 示 , 过 去 的 5 年 里 , 中 国 身 体 护 理 市 场 规 模 保 持 稳 定 增 长,2 0 2 5年市场规模有望突破3 0 0亿元。 在数字增长的背后,个人护理市场需求出现显著迭代:已完成从清洁到滋养功效,再到体验和 情绪价值的"三级跳"。功能、人群、肤质的细分,高端化、功效化、体验升级,折射出消费者 对个人护理品类的更高需求以及生活方式的更高追求。 图片来源:尼尔森IQ 全球美容创新报告 然而,纵观市面上的个人护理产品,大多常规化和同质化,远未满足个性化和多元化的需求。 拥有科研实力和创造力的个人护理品牌依然具有巨大的想象空间。 作为1 5年专注 ...
儿童敏感肌护理,科学吗?
3 6 Ke· 2025-06-12 03:08
Core Viewpoint - The trend of sensitive skin care has expanded into the children's skincare market, with various brands launching products specifically targeting children's sensitive skin [1][7][8]. Group 1: Product Launches and Market Trends - Brands like Xiaohuanxiong and Yumeijing showcased sensitive skin care products for children at the Shanghai CBE, indicating a growing focus on this segment [1][2]. - Xiaohuanxiong's 3D5 series includes products such as shower gel and cream, emphasizing "extreme gentleness" and targeting the mid to high-end market [1]. - Yumeijing's product features alpine edelweiss and glacial water, promoting cooling and moisturizing effects for children aged 1-12 [2]. - Multiple brands have introduced products for sensitive skin, including shampoos and creams, with prices ranging from 89 yuan to 108 yuan [4][7]. Group 2: Market Size and Consumer Behavior - Despite a decline in newborn population, the baby and child skincare market is projected to grow, with estimates suggesting it will reach nearly 50 billion yuan by 2026, and the skincare segment alone will hit 18 billion yuan [8]. - New parents are increasingly demanding safe and effective products, willing to pay more for quality [8]. Group 3: Scientific Basis and Industry Perspectives - Experts suggest that the concept of sensitive skin is applicable to children due to their thinner stratum corneum, making them more susceptible to sensitivity [8][9]. - Some industry professionals argue that while the research on children's sensitive skin is valid, it has limitations, as children may not accurately express their skin discomfort [9][10]. - There is a debate on whether the emphasis on "sensitive skin research" for children is necessary, with some experts advocating for the use of standard children's skincare products instead [11][12].
风起草原 链动山河——内蒙古打造产业转移新高地
Shang Hai Zheng Quan Bao· 2025-06-08 18:07
Core Viewpoint - Inner Mongolia is positioning itself as a new highland for industrial transfer, leveraging its vast resources and innovative technologies to drive economic transformation and sustainable development [1][2]. Group 1: Energy Transition and Innovation - The "Liquid Sunshine" project by China Coal Inner Mongolia Energy Chemical Co. is the first fully self-owned intellectual property project in the country, aiming to produce 21,000 tons of green hydrogen and 100,000 tons of methanol annually, significantly reducing coal consumption and CO2 emissions [2]. - Inner Mongolia has a technical exploitable capacity of 1.46 billion kilowatts for wind energy and 940 million kilowatts for solar energy, accounting for 57% and 21% of the national total, respectively [3]. - As of April, Inner Mongolia's total installed capacity for renewable energy reached 138 million kilowatts, a 37% year-on-year increase, making it the first province in China where renewable energy accounts for over 50% of total installed capacity [3]. Group 2: Traditional Industry Transformation - Inner Mongolia's coal industry is evolving from a resource-dependent model to an innovation-driven approach, with projects converting coal into high-performance materials and fine chemical products [4]. - The region's agricultural and livestock product processing rate has reached over 73%, with significant advancements in the value-added processing of sheep tail oil, which can increase the value from 18 yuan to 1,500-2,000 yuan per tail [6][5]. - In 2024, the agricultural and livestock product processing industry in Inner Mongolia is expected to achieve an output value of approximately 350 billion yuan, with leading companies like Yili and Mengniu ranking among the top ten dairy enterprises globally [7]. Group 3: Digital Economy and Future Industries - Inner Mongolia is establishing a digital economy through cloud computing and supercomputing, with the Oriental Supercomputing Cloud providing 20 million trillion calculations per second to support over 300 institutions nationwide [9]. - The region is developing a low-altitude economy, focusing on drone manufacturing and related services, as outlined in the 2024-2027 development plan [9]. - The Beidou application industry park is showcasing various new products and technologies, with companies like Tianqi Xinglian Technology leading in satellite applications for renewable energy, tapping into a market worth hundreds of billions [10].
彩妆&香水行业用户趋势速递:夏妆焕彩,香引潮风
Xiao Hong Shu· 2025-06-03 08:40
Investment Rating - The report provides a positive investment rating for the beauty and personal care industry, highlighting significant growth potential in various segments [1]. Core Insights - The beauty and personal care industry is experiencing a surge in user engagement, particularly in makeup and fragrance categories, driven by trends such as emotional healing and cultural collaborations [3][8]. - The report emphasizes the importance of understanding consumer trends, such as the rise of mini makeup products and the integration of fragrance into personal care routines, which are reshaping market dynamics [10][90]. User Trends - Trend 01: The rise of "mini makeup" products, with searches for mini makeup increasing by 145% year-on-year, indicating a shift towards portable beauty solutions [15][17]. - Trend 02: The "island makeup" trend reflects a desire for quick, effective beauty solutions that cater to the vacation mindset, with related searches up by 350% [38][44]. - Trend 03: The "no foundation makeup" trend is gaining traction, with a 262% increase in searches, as consumers seek lightweight, breathable products for warmer months [76][78]. Fragrance Trends - Trend 01: The focus on "energy fragrances" is growing, with a 165% increase in related searches, as consumers seek scents that resonate with their emotional states [92][94]. - Trend 02: The "memory fragrance" trend utilizes scents to evoke memories, with significant engagement on platforms like Xiaohongshu, indicating a strong consumer interest in personalized fragrance experiences [100][102]. - Trend 03: The trend of "DIY fragrances" is emerging, with a 52% increase in searches for DIY scent combinations, reflecting a growing consumer interest in personalized fragrance solutions [180][182]. Category Trends - The report identifies a significant expansion in the women's hygiene products sector, with trends such as "therapeutic sleepwear" and "private care" gaining traction due to increased consumer awareness and demand [188][194]. - The "absorbent pads" trend highlights a growing need for incontinence products, with a staggering 813% increase in related searches, indicating a previously underserved market [217][223]. - The "facial cleansing wipes" trend is also on the rise, with a focus on convenience and user experience, particularly for travel and outdoor activities, as evidenced by a 134% increase in related discussions [238][250].
2025年敏感肌行业趋势洞察报告-集瓜数据
Sou Hu Cai Jing· 2025-06-02 03:51
今天分享的是:2025年敏感肌行业趋势洞察报告-集瓜数据 报告共计:31页 《2025年敏感肌行业趋势洞察报告》核心内容总结 一、市场规模与增长特征 2024年敏感肌市场呈现稳健增长态势,销售额同比增长35%,销量同比增长34%,展现出强劲市场潜力。从月度数据看,1月、5月、10月增速较高,可能与 季节变化及促销活动相关。市场规模的扩张得益于消费者对敏感肌护理意识的提升,2024年市场声量同比增长11%,但互动量下降40%,反映出品牌需优化 营销策略以增强用户参与度。 二、用户画像与需求洞察 敏感肌用户以24-40岁女性为主(占比72.34%),集中在一线、二线城市(如广州、重庆、北京),偏好时尚、美食、运动等内容。用户核心痛点为泛红修 护(搜索占比39.82%)和屏障修复(31%),且对分肤护理需求显著:干敏皮关注保湿,油敏皮侧重控油+修护,混合敏肌需求分区护理。 在功效关注上,抗皱抗衰(抗氧化声量+91.7%)和"养肤式提亮"的美白嫩肤(养肤声量+72.1%)成为新趋势,控油祛痘需求转向"控油防痘"(收敛毛孔声 量+175%)。成分方面,多肽(+87.3%)、鱼子酱(+28.6%)等温和抗老成分受青睐,植 ...
中年女人,流行穿“童装”富养自己?
Hu Xiu· 2025-06-01 12:50
Group 1 - The article discusses the trend of adults purchasing children's clothing and products as a cost-saving measure, highlighting the appeal of high-quality brands at lower prices [6][19][24] - The practice of buying children's clothing is becoming popular among the new middle class, who are looking for ways to save money while still enjoying quality products [6][25][29] - The article mentions specific brands like Ralph Lauren, Stella McCartney, and Marni, noting that their children's lines are significantly cheaper than adult versions, making them attractive options for budget-conscious consumers [8][10][22] Group 2 - The article points out that children's meals have also become a trend among adults, with many restaurants now offering children's menus that are both affordable and nutritious [34][36] - The nutritional value of children's meals is highlighted as being optimal, appealing to adults who are looking for healthier dining options [34][42] - The consumption of children's products is framed as a way for adults to experience a sense of care and comfort, providing a psychological benefit alongside financial savings [55][57][58] Group 3 - The article emphasizes the cultural shift where adults are embracing a "kidult" lifestyle, balancing the pressures of adulthood with the desire for comfort and nostalgia [60][61] - It suggests that this trend reflects a deeper societal need for self-care and emotional well-being, as adults seek to reclaim a sense of childhood joy amidst adult responsibilities [61][62] - The article concludes with a light-hearted note, encouraging adults to embrace their inner child, especially during occasions like Children's Day [63]
2025年中国护肤品细分矩阵深度解构:精简护肤趋势下,局部专护成新增长点
Tou Bao Yan Jiu Yuan· 2025-05-22 12:05
2025年 中国护肤品细分矩阵深度解构 精简护肤趋势下,局部专护成新增长点 概览标签:护肤品、面部护理、身体护理 China skincare product subdivision matrix deconstruction 中国のスキンケア製品のセグメンテーションマトリックスの深層分析 报告提供的任何内容(包括但不限于数据、文字、图表、图像等)均系头豹研究院独有的高度机密性文件(在报告中另 行标明出处者除外)。 ,任何人不得以任何方式擅自复制、再造、传播、出版、引用、改 编、汇编本报告内容,若有违反上述约定的行为发生,头豹研究院保留采取法律措施、追究相关人员责任的权利。头豹 研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标,头豹研究院无任何前述名称之外的其他分支机构 ,也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 头豹研究院 1 行业研读 | 2025/04 中国:护肤品 ◼ 研究背景 护肤品大致可分为面部护理和身体护理两 类,各部位护理涉及的品牌众多。为深入 了解各护肤品品牌在细分赛道的竞争情况, 本报告梳理了各部位护理的消费现状、主 要参与者以及发展趋势,旨在为各品牌的 ...
屏障修护“开拓者”适乐肤,如何打造医研共创标杆IP?
FBeauty未来迹· 2025-05-21 14:03
许多美妆品牌已经发现,不论是当下火热的敏感肌市场、医美术后修护市场,还是日常压力、 熬夜、工作等生活场景导致的皮肤问题,最离不开的一个核心概念就是「屏障修护」。 透明标签TID发布的《2 0 2 4皮肤屏障修护洞察报告》显示,2 0 2 4年1 - 8月份,修护产品备案总 数达4 1 5 9件,同比增长5 8%,即将赶超2 0 2 3年全年总量。其中,2 0 2 4年4月备案数增长率超 1 7 7%。修护市场供应端整体看涨,品牌瞄准该赛道发力,纷纷推出新产品抢占市场份额。 而这背后离不开适乐肤品牌的贡献。正如适乐肤的品牌DNA与愿景——"屏障先行 好肌肤 适 乐肤",回顾适乐肤在中国市场的6年成长历程,正是一部"专研修护驱动品牌价值"的生动实践 史。 从最早的修护概念市场普及,到医研共创、公益合作,适乐肤可谓在屏障修护这一领域下足了 功夫,这也帮助适乐肤迎来持续的业绩向好,多年来一直维持着两位数的高速增长。 皮肤屏障修护赛道的爆发,本质上是一次从概念到刚需的跃迁,即从细分概念演变为全场景刚 需。 而在适乐肤围绕屏障修护展开的系列研究布局中,"皮肤屏障案例大赛"无疑是一个标杆性举 措。近日,"皮肤屏障案例大赛" ...