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“爱你老己”:当热词遇上真实消费,TA们如何用买买买好好爱自己
凯度消费者指数· 2026-01-08 04:24
Group 1 - The core viewpoint of the article highlights a growing trend of self-love among consumers, reflected in their spending on health, quality, and self-expression products [1][2] - The "self-love" mindset is increasingly influencing purchasing decisions, moving from online discussions to actual shopping behaviors, particularly in categories like personal care and health beverages [1][2] Group 2 - In the personal care sector, liquid soap is experiencing significant growth, with sales expected to increase by 55% by 2025, driven largely by high-income new middle-class consumers [4] - The primary consumer demographics for liquid soap include young families and older households, with a focus on health protection and convenience [4] - The body care segment is seeing a notable rise in scented products, with double-digit growth for body lotions that offer emotional experiences [4] Group 3 - Consumers are becoming more discerning in their beverage choices, with 46% regularly checking ingredient labels and nutritional information, indicating a shift towards valuing transparency and real value [6] - The low-temperature yogurt market is witnessing a decline in consumer trust regarding health claims, necessitating brands to adopt clearer communication and professional endorsements [6] Group 4 - Beer consumption is growing in both home and out-of-home markets, with home consumption driven by heavy drinkers seeking quality and value, while younger consumers are pushing for a more social and relaxed drinking experience [7] Group 5 - In the beauty sector, consumers are making more informed choices based on specific scenarios, with different skincare needs for morning and evening routines [9] - Medical beauty consumers spend approximately 1.4 times more on skincare than non-medical beauty consumers, showing a preference for high-efficacy products [9] Group 6 - The approach to self-love varies by life stage and household structure, with single young adults favoring a "prudent" purchasing model focused on quality and value [11] - Older households show a strong preference for essential goods and health products, with a notable demand for quality in their purchases [11]
八闽经济脉动·一线解码:入境购升温 福建消费市场更具“国际范”
Sou Hu Cai Jing· 2025-12-19 17:34
Core Insights - The opening of Fuzhou's first city duty-free store marks a significant step in enhancing inbound consumption experiences, attracting tourists with a new shopping model that allows for "slow shopping in the city and airport pickup" [1][4] - The implementation of various inbound consumption facilitation policies has led to a notable increase in the number of duty-free shops and sales, with a reported sales volume of nearly 200 million yuan in tax refunds from January to November this year [1][10] Group 1: Duty-Free Store Details - The Fuzhou city duty-free store spans 857 square meters and is a collaboration between China Duty Free Group, Fujian Tourism Development Group, and Xiamen Xiangye Group, featuring an innovative model that combines duty-free and taxable goods, as well as imported and domestic products [4][5] - The store offers around 1,300 selected products from approximately 140 international and domestic brands, including 15 intangible cultural heritage brands and 4 time-honored Chinese brands [4][10] Group 2: Tourist Experience - Tourists from various countries, such as Singapore and the UK, expressed satisfaction with the shopping experience, highlighting the convenience of mobile payments and the ability to leisurely select products without the rush typically associated with airport duty-free shopping [6][7] - The store's offerings include unique local products, such as souvenirs and cultural items, which enhance the appeal for international visitors [6][8] Group 3: Policy and Market Expansion - Fujian province has been proactive in expanding its duty-free consumption landscape, with multiple duty-free stores opening in key locations, including Fuzhou Changle International Airport and Xiamen [7][10] - Recent policies aim to enhance the inbound tourism experience, with a target of attracting 5.5 million inbound tourists and generating over 6 billion USD in tourism spending by the end of 2026 [12][14] Group 4: Consumer Events and Promotions - The "Shopping in China: All Fujian Shopping Carnival" event was launched to promote local products and enhance consumer engagement, showcasing various regional brands and products [9][11] - The initiative aims to facilitate the international market entry of high-quality local goods through duty-free and tax refund channels, thereby accelerating the "going global" process for domestic products [9][12]
冬季皮肤瘙痒可预防 专家讲解如何护肤
Zhong Guo Xin Wen Wang· 2025-12-09 01:12
中新网上海12月8日电 (陈静 喻文龙)冬季皮肤瘙痒是一个常见的问题,但很多人并不清楚其中的原 因以及如何有效预防。上海的皮肤科专家郑华娟8日对记者介绍,"冬季皮肤瘙痒的原因主要有三个方 面,一是环境因素,二是生理因素,三是生活习惯。" 据介绍,冬季,寒风凛冽,空气干燥,空气湿度大幅下降。皮肤表面的水分会随着干燥空气快速蒸 发,角质层作为皮肤的"保护壳",一旦缺水就会变得粗糙、脆弱,原本紧密排列的角质细胞间隙变大, 外界的刺激物(如冷空气、粉尘)更容易侵入,引发瘙痒和敏感。同时,室内外温差大,从温暖的室内走 到寒冷的户外时,皮肤血管会快速收缩又扩张,反复刺激下,皮肤的耐受度会降低,尤其是脸颊、鼻尖 等暴露部位,容易出现泛红、灼热感。 皮肤表面的皮脂腺会分泌油脂,与汗液混合形成"皮脂膜",这层膜能牢牢锁住皮肤水分,阻止水分 蒸发。专家指出,冬季气温低,皮脂腺的活性会随之下降,分泌的油脂量减少,皮脂膜的保护力变弱, 水分流失速度加快,干燥和瘙痒就会随之而来。此外,老年人的皮脂腺功能本身就会随着年龄增长而衰 退,冬季皮肤问题会更明显;而干性肌人群天生皮脂分泌少,也是冬季皮肤敏感的高发群体。 郑华娟直言,很多人在冬季 ...
戴防静电手环、在衣服上涂身体乳……这些爆火的防静电“妙招”靠谱吗
Ke Ji Ri Bao· 2025-12-04 02:57
Core Viewpoint - The article discusses the prevalence of static electricity during winter and evaluates various popular methods claimed to alleviate static electricity, highlighting their scientific validity and effectiveness. Group 1: Static Electricity and Its Causes - Static electricity is generated from the transfer of electric charges due to friction and contact between different materials, leading to charge accumulation on surfaces [1] - The increase in static electricity during winter has led to a rise in the popularity of various anti-static remedies shared on social media [1] Group 2: Effectiveness of Anti-Static Wristbands - Anti-static wristbands that lack grounding wires are ineffective as they cannot fully dissipate static electricity, only allowing temporary transfer of charges [2][3] - Proper anti-static wristbands include conductive contact points, current-limiting resistors, and grounding wires, which facilitate the safe discharge of accumulated static electricity [2] Group 3: Misconceptions About Common Remedies - The claim that a dry battery can neutralize static electricity is debunked, as the charges within a battery are bound and cannot be released without a circuit [4] - The perceived reduction of static when rubbing a battery on clothing is due to a brief discharge of static through the battery's metal casing, not the battery's internal charges [6] Group 4: Limitations of Moisturizers for Static Control - While applying body lotion to clothing can reduce static due to its moisture-retaining properties, it is not the optimal solution due to potential staining and short-lived effectiveness [7] - The effectiveness of body lotion is limited as it can leave residues on fabrics and diminish over time with wear [7] Group 5: Recommended Anti-Static Methods - To effectively reduce static electricity, it is advised to maintain indoor humidity levels between 40% and 60% using humidifiers [8] - Choosing clothing made from natural fibers like cotton and linen, and minimizing the use of synthetic materials can help reduce static generation [8] - Skin care practices, such as applying moisturizer after bathing, can lower skin resistance and facilitate the release of static charges [8]
这些爆火的防静电“妙招”靠谱吗
Ke Ji Ri Bao· 2025-12-03 23:20
Core Viewpoint - The article discusses the prevalence of static electricity during winter and evaluates various popular methods claimed to alleviate static issues, emphasizing the scientific validity of these methods. Group 1: Static Electricity and Its Causes - Static electricity is generated from the transfer of electric charges due to friction and contact between different materials, leading to charge accumulation on surfaces [1] Group 2: Effectiveness of Anti-Static Wristbands - Anti-static wristbands can effectively dissipate static electricity if they are grounded; those without grounding do not provide significant benefits [2][3] - Grounded anti-static wristbands consist of conductive contact points, current-limiting resistors, and grounding wires, allowing static charges to be safely transferred to the ground [2] Group 3: Misconceptions About Common Remedies - The claim that a dry battery can neutralize static electricity is scientifically invalid, as the charges within a battery are fixed and cannot be released without a circuit [4] - The perceived reduction of static when rubbing a battery on clothing is due to a brief discharge of static through the battery's metal casing, not from the battery itself [5][6] Group 4: Moisturizing Methods and Their Limitations - Using body lotion on clothing can reduce static due to its moisture-retaining properties, but it has limitations such as potential staining and short-lived effectiveness [7] - The method is not recommended as a primary anti-static solution due to its drawbacks [7] Group 5: Recommended Anti-Static Solutions - To effectively reduce static electricity, it is advised to maintain indoor humidity levels between 40% and 60%, choose natural fiber clothing, and ensure skin moisture through regular application of lotions [8]
我们真的,处在一个巨大的转折点上
大胡子说房· 2025-12-01 09:02
Group 1 - The article discusses the perception of consumption downgrade in China, suggesting that it is not due to a lack of money but rather a shift towards value-for-money purchases [1][2] - Basic living costs in China are relatively low, with prices for essential goods like potatoes at 1.68 per pound, vegetables at 3-4 per pound, and pork around 12-13 per pound [1] - The article highlights that while there is a focus on improving quality of life, the economic growth has slowed down, leading to a feeling of financial strain among consumers [2][3] Group 2 - The article explains that income growth has historically been driven by factors such as WTO accession and infrastructure investments, which have now plateaued [4] - There is a concern that without new demand, production becomes meaningless, leading to oversupply and price drops, which in turn affects income and employment [4][5] - The current economic environment is characterized by a lack of large-scale demand, resulting in slower economic growth and a perception that making money is more difficult than before [6][7] Group 3 - The article points out that the global economic landscape is also facing challenges, with the internet's impact on growth diminishing and geopolitical tensions affecting trade and technology [8] - It emphasizes the importance of being aware of macroeconomic signals and finding the right direction for investment, particularly in technology [9] - The article advises a balanced approach to asset management, suggesting caution in investment strategies during this transitional period [10][11]
皮肤科医生建议,秋季护肤重在保湿护屏障
Zhong Guo Xin Wen Wang· 2025-11-30 02:30
Core Points - The article emphasizes the importance of "moisturizing" and "strong barrier" in autumn and winter skincare routines, highlighting that complex processes are unnecessary [1] - It suggests using cream-based products for effective hydration and recommends Vitamin E cream for alleviating skin itchiness after bathing [1] - The article advises reducing cleansing frequency to avoid damaging the skin barrier and suggests using regular facial cleansers when not wearing makeup [1] Group 1 - Moisturizing and strong barrier protection are the key points for autumn and winter skincare [1] - Cream-based products are preferred for hydration, with Vitamin E cream recommended for post-bath use [1] - Over-cleansing can damage the skin barrier; frequency should be adjusted based on skin type [1] Group 2 - Body care and clothing choices are also important; it is advised to use less shower gel and maintain water temperature between 37-40°C [2] - After bathing, applying body lotion with ceramides, squalane, and fatty acids is recommended for skin repair [2] - If experiencing symptoms of dry syndrome or autoimmune diseases, consulting a doctor for personalized treatment is advised [2]
全球分龄洗护行业白皮书
艾瑞咨询· 2025-11-09 00:05
Core Insights - The rapid economic development in China, along with a large population of children and increasing parenting expenditures, is driving significant growth in the maternal and infant industry, particularly in the baby and child care segment, which is expected to surpass North America and Europe to become the largest single consumer market globally [1][2][12] Market Potential - As of the end of 2024, the population of children aged 0-18 in China is projected to reach 261.8 million, exceeding that of high-income economies [2] - The breakdown of this demographic includes 28.12 million aged 0-3, 37.29 million aged 4-6, 100.14 million aged 7-12, and 96.25 million aged 13-18, indicating a substantial market for segmented child care products [2] Expenditure Trends - The disposable income of urban residents in China has increased significantly, from 31,195 yuan in 2015 to 54,188 yuan in 2024, a growth of 73.7%, which has positively impacted parenting expenditures [6] - The average annual cost of raising a child in China exceeds 20,000 yuan, with total costs surpassing 500,000 yuan from pregnancy to age 17 [6][8] Industry Growth - The Chinese baby and child care market is expected to reach nearly 33 billion yuan by 2024 and is projected to exceed 45 billion yuan by 2028, with a consistent growth rate of over 7.5% [16] - The market for children aged 0-3 accounts for over 50% of the total market share, while the youth segment (13-18 years) is the fastest-growing, with a growth rate exceeding 150% [16] Product Demand Shifts - There is a noticeable shift in product demand from body care to facial and scalp care as children age, with sunscreen becoming a standard requirement [18][20] - The market for facial care products is growing rapidly, while body care growth has begun to slow down [20] Brand Dynamics - The market is characterized by a low concentration of brands, with the top 10 brands accounting for only 38.5% of the market share, indicating a need for more brands to meet diverse consumer demands [23] - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [26][23] Consumer Behavior - Consumers prefer to learn about products through social media platforms like short videos and Xiaohongshu, with e-commerce platforms being the primary purchasing channels [27] - Safety, efficacy, and brand reputation are the key factors influencing consumer choices, with 52.8% prioritizing natural ingredients [29][31] Future Outlook - The Chinese market presents significant opportunities for both international and local brands, with a focus on localized strategies to capture the growing demand [36] - Emphasis on content marketing, authoritative endorsements, and AI-driven interactive marketing will be crucial for brand success [41]
从功能到情感:抖音电商双11洗护品类的内容破局之路
新消费智库· 2025-11-07 13:01
Core Viewpoint - The article emphasizes that personal care and hygiene products have evolved from mere cleanliness to emotional and experiential healing, becoming an essential part of enhancing happiness for young consumers [4][12]. Group 1: Market Trends and Consumer Behavior - The "Double 11" shopping festival this year showcased the importance of creating emotional connections and immersive experiences in marketing personal care products, with Douyin e-commerce launching themed activities to resonate with consumers' desires for beautiful life scenarios [4][10]. - Three major trends identified for autumn and winter in personal care include "Warm Scents for Winter," "Autumn and Winter Moisturizing," and "Segmented Precision Washing," reflecting the new demands of young consumers [8][10]. - The shift from focusing solely on cleaning functions to incorporating emotional value and life rituals in marketing strategies has been validated by significant sales growth across various product categories during the Double 11 event [12][14]. Group 2: Sales Performance and Content Strategy - Douyin e-commerce reported that the personal care category achieved a remarkable 485% year-on-year growth during the Double 11 event, with specific segments like oral fresheners and children's lotions seeing explosive growth rates of 15 times and 913% respectively [12][21]. - The integration of engaging content and live streaming has proven effective in driving sales, with live sales accounting for a 4.52 percentage point increase compared to previous periods [21][31]. - The article highlights the importance of innovative content strategies that not only drive immediate sales but also build long-term brand loyalty and consumer trust [22][31]. Group 3: Future Directions and Innovations - The article suggests that as consumer attention becomes more fragmented, brands must create memorable experiences through innovative content to maintain engagement and drive conversions [15][18]. - Future live streaming strategies for personal care products may involve more creative formats, such as combining product showcases with entertainment elements to enhance consumer interaction and emotional connection [16][21]. - The ongoing evolution of the Double 11 event reflects a broader trend in the industry, where the focus is shifting from price competition to building meaningful consumer relationships and brand differentiation through content [31][32].
全球分龄洗护行业白皮书
艾瑞咨询· 2025-09-28 00:06
Core Insights - The article emphasizes the rapid growth of the baby and child care industry in China, particularly in the baby wash and care segment, which is expected to surpass North America and Europe, making China the largest single consumer market for baby care products [1][11]. Group 1: Market Potential - The population of children aged 0-18 in China is projected to reach 261.8 million by the end of 2024, surpassing that of high-income economies [2]. - The average annual expenditure on child-rearing in China is expected to exceed 20,000 yuan in 2024, with total costs exceeding 500,000 yuan from pregnancy to age 17 [5][7]. - The baby wash and care market in China is projected to reach nearly 33 billion yuan by 2024, with expectations to exceed 45 billion yuan by 2028, maintaining a growth rate above 7.5% [15]. Group 2: Consumer Trends - Consumers are increasingly focused on safety, efficacy, and brand reputation when selecting baby care products, with 52.8% prioritizing natural ingredients [28][30]. - The demand for facial and scalp care products is rising among older children and teenagers, with significant growth in sunscreen and children's makeup products [17][19]. - The market is characterized by low brand loyalty, with only 24.7% of consumers consistently using a single brand, indicating a preference for trying various brands [32]. Group 3: Competitive Landscape - The market concentration for baby care products is relatively low, with a CR10 of 38.5% and a CR20 of 56.2%, suggesting a need for more brands to meet diverse consumer demands [22]. - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [25][30]. - The article highlights the importance of localized strategies for international brands to capitalize on the opportunities in the Chinese market [35]. Group 4: Marketing Strategies - Content marketing, authoritative endorsements, and AI-driven interactive marketing are essential strategies for engaging consumers in the baby care market [40]. - Social media platforms, particularly short video platforms and Xiaohongshu, are the primary channels for consumers to learn about and share baby care products [26].