图源：毛戈平财报 导语：年薪百万、身价百亿的美妆富豪又增收了。 近日 ，港股 "国货高端美妆第一股"毛戈平 公司 （ 1318.HK ）发布减持公告， 因为公开表示要用于股东改善生活而冲上热搜。 《 2025 年·胡润全球富豪榜》显示，毛戈平夫妇凭借 125 亿元身家，位列全球富豪第 2188 位，旗下港股上市公司毛戈平化妆品股份有限 公司（简称"毛戈平公司"）总市值更达 422.5 亿港元（截至 1 月 8 日收盘）， 2024 年营收超 38 亿元。 身家百亿也的化妆品富豪也需要改善生活？这引发市场广泛关注， 毛戈平 的人生其实是 从一名影视化妆师 发生转折。公开资料显示， 1994 年，《武则天》剧组成立，圈内人士 推荐了毛戈平负责武则天和 其他角色的化妆任务。播出后，剧中武则天的造型成为大街小巷热议的话题，毛戈平也从幕后被推到了台前 。 作为毛戈平 股份 的绝对控制者， 毛戈平 家族成员的核心收入来源于持股带来的资产增值与分红收益。 《 2025 年·胡润全球富豪榜》显示，毛戈平夫妇是唯一新增的"美妆新富"，与珀莱雅的侯军呈财富相当，均为 125 亿元。 2000 年 7 月 ， 毛戈平公司成立 ， ...

以下文章来源于市值榜 ，作者市值榜团队 市值榜 . 资本与商业研究 本文来自： 市值榜 ，作者：相青，编辑：赵元，题图来自：AI生成 如果一定要为中国消费电子找一个异类样本，大疆一定在名单最前列。 当绝大多数厂商在价格战与参数内卷中被迫接受低毛利时，大疆却在无人机、运动相机，Pocket等看 似小众的品类里反复做成全球第一，并保持了高毛利。 过去十年，大疆在消费级无人机领域的市场份额从未低于 70%。以无人机为技术原点，它完成了从 天空向地面影像的全覆盖。 据久谦咨询报告，大疆创新已成为全球运动相机领域的领导者，预计到2025年第三季度将占据66% 的市场份额。这与2022年GoPro占据84%市场份额的局面相比，可谓发生了重大转变。 与此同时，大疆今年7月推出的首款全景相机产品Osmo360，仅用3个月时间，在中国电商渠道份额 已达到49%，全球市场份额43%，将此前垄断85%~92%市场份额的影石拉至49%。 Pocket 则成为视频博主神器。2018 年，首款 Osmo Pocket 将三轴机械增稳云台和高清相机融合到极 小机身中，解决了手机便携但防抖不足、专业云台稳定却体积庞大的行业痛点。今年，Poc ...

Core Viewpoint - The company, Kunshan Haifiman Technology Group Co., Ltd., known as the "Hermès of headphones," is making a significant impact in the high-fidelity audio sector with impressive profitability as it prepares for its IPO on the Beijing Stock Exchange [1] Group 1: Financial Performance - The company reported comprehensive gross margins of 65.06%, 68.18%, and 70.10% for the years 2022 to 2024, outperforming competitors like Edifier and HiVi, and approaching the margins of Kweichow Moutai in certain years [1] - The company's overseas revenue consistently accounts for over 65% of its main business income, primarily from developed markets such as the US, Europe, Japan, and South Korea, where consumers exhibit a high willingness to pay for quality audio experiences [3] - In 2024, the company's overseas business gross margin reached 77.35%, significantly higher than the domestic margin of 55.81% [3] Group 2: Product Strategy - The company has established a product matrix covering mid to high-end markets, with headphone prices ranging from 1,329 yuan to 56,000 yuan [3] - The high-end headphones segment remains a cornerstone of the company's revenue, generating sales of 1.07 billion yuan, 1.35 billion yuan, 1.49 billion yuan, and 714.13 million yuan over the reporting periods [3] - The average selling price of the company's headphones has remained around 2,000 yuan, with sales of products priced above 2,000 yuan consistently accounting for over 60% of total sales [4] Group 3: Marketing and R&D Expenditure - The company's sales expense ratio was significantly higher than industry peers, at 19.75%, 18.85%, and 19.99% from 2022 to 2024, compared to an average of 10% to 12% for comparable companies [5][6] - In contrast, the company's R&D expense ratio has been declining, recorded at 5.66%, 5.20%, and 4.93%, which is below the industry average of approximately 6.7% [6] Group 4: Supply Chain and Production Challenges - The company employs a "self-production primarily, outsourcing secondarily" model, yet the outsourcing costs have consistently accounted for about 20% of the main business costs, surpassing labor and manufacturing costs combined in 2022 and 2023 [7] - There is a notable discrepancy between the increase in procurement costs from its main outsourcing partner, Dolphin Communications, and the decline in production volume of true wireless headphones, which fell by approximately 25.2% in 2024 [8] Group 5: Future Outlook and Challenges - The company plans to raise 243 million yuan through its IPO to enhance production capacity for advanced acoustic components and finished products, aiming to address supply chain concerns and reduce reliance on outsourcing [9] - Balancing marketing and R&D investments, finding equilibrium between niche and mass markets, and clarifying supply chain compliance will be critical challenges for the company post-IPO [9]

Group 1 - The core idea is that middle-aged individuals are well-suited for entrepreneurship, particularly in businesses that can be sustained over a long period, such as selling spicy boiled bullfrogs, which meet the criteria of high frequency, essential demand, and high profit margins [1][5][8] Group 2 - High-frequency demand ensures stable income, as spicy boiled bullfrogs are a popular choice for regular consumption, leading to predictable sales volumes [3][5] - Essential consumption drives repeat purchases, with a reported 65% repurchase rate for such food items, indicating a strong customer return rate [3][5] - High profit margins are crucial for business sustainability, with small shops potentially earning around 8,000 yuan daily, making it a viable option for middle-aged entrepreneurs [4][5] Group 3 - Success in entrepreneurship often comes from perfecting ordinary products, such as ensuring consistent taste and excellent service in the spicy boiled bullfrog business [5][8] - Couples running small businesses benefit from lower costs, strong execution, and effective communication, allowing for flexible operations and resilience against market fluctuations [6][8] Group 4 - Key considerations for this business include food safety, ingredient stability, and maintaining flavor consistency, along with strategic location choices to maximize foot traffic [7][8]

Core Viewpoint - The article emphasizes the importance of selecting the right industry and job to enhance income, introducing three key concepts: "long slope," "thick snow," and "dividend" [5][4]. Group 1: Choosing the Right Industry - The three keywords for selecting an industry are: long slope, thick snow, and dividend [5]. - "Long slope" indicates that the industry has a long lifespan and a high ceiling, meaning it contributes positively to society and benefits all participants [6][7]. - "Thick snow" refers to industries with high profitability, where companies either have high gross margins or can mobilize significant resources [13][14]. - "Dividend" signifies that the industry is in a growth phase, characterized by rapid income and profit growth, large-scale hiring, and high salaries for new graduates [17][19]. Group 2: Factors Influencing Income Levels - Income levels within the same industry depend on several factors, including supply and demand dynamics [25][27]. - The ability to create unique value is crucial for establishing a competitive edge in the industry [28]. - Industry influence, such as networking and having notable achievements, plays a significant role in income potential [29]. - Building a compounding model in work can lead to easier and more significant income growth over time [30][34]. Group 3: Summary and Future Considerations - Often, individuals have already chosen their industry, leading to "sunk costs" from years of effort and learning [36]. - The article raises the question of whether it is possible to increase income without changing industries or job directions, suggesting further exploration in future discussions [37].