Core Insights - The new-style tea drinks, such as milk cap tea and fruit tea, have become a fresh window for young people to understand traditional tea culture, utilizing high-quality tea leaves, fresh milk, and natural ingredients [1] Industry Trends - The core appeal of new-style tea drinks lies in the pursuit of high-quality raw materials and innovative taste experiences, with a focus on preserving the authentic aroma and flavor of tea through precise brewing techniques [2] - The development of new-style tea drinks has evolved towards a "health experience," emphasizing low sugar, low calorie, and balanced nutrition in product development, catering to consumer health demands [3] Consumer Preferences - The primary consumer group for new-style tea drinks is young people aged 25 to 30, who value quality of life and are open to trying new flavors and seasonal limited editions, while also being health-conscious [5] - New-style tea drinks are expanding from urban core areas to broader regions, with significant growth in lower-tier cities, indicating a strong market penetration [5] Experience Factors - The success of new-style tea drinks revolves around various experiential factors, including innovative product offerings, strict quality control, cultural and spatial experiences, health-conscious options, and convenient ordering through digital platforms [4]