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“泰味”与“中式”的双向奔赴:新式茶饮跨国圈粉
Xin Hua She· 2025-12-28 12:53
记者:覃广华、黄凯莹、万后德 新华社音视频部制作 一杯杯新式茶饮,串联起中泰两国人民的味蕾共鸣。双向奔赴的不仅是饮品的交融,更是民心的相通。 在广西南宁的街头,泰式元素在许多新式茶饮店里随处可见。与此同时,一些来自中国的新式茶饮品牌也已经在泰国曼谷成为"网红",中式茶饮 在这里广受本地居民和世界各地游客喜爱。 ...
88家首店涌入云南,昆明仍是王炸
3 6 Ke· 2025-12-16 02:26
首店版图扩张,省会引领,地州多点开花。高端与烟火互补,云南商业全域差异化布局纵深展开。 根据赢商大数据监测,第三季度全省新开88家首店,较二季度(68家)与一季度(36家)持续增长,呈现稳步向上态势。 从首店的品牌能级上看,一个积极变化正在发生:高能级(A级)首店占比达到13.1%,较上半年的3.8%有了明显跃升。尽管C级首店 (占比45.2%)、B级首店(占比23.5%)仍占主导地位,但这一变化已释放出明确信号——云南市场正从"卷数量"转向"要质量",品牌对 云南区域的重视程度正在升级。 从首店级别分析,省份级与城市级首店合计占比达92%,其中省份级首店占51.1%,城市级首店占40.9%。这表明品牌大多采取"稳扎稳 打"的策略,优先在核心商圈或重点城市"落子",而非冒进下沉。 地州新顶流强势崛起 进驻项目来看,第三季度云南有5家商场引入首店数量超过7家。其中,昆明顺城购物中心以"断层C位"之姿独揽10+首店,保山隆阳吾悦广 场、昆明瑞鼎城购物公园以7家首店紧随其后,大理泰业国际广场则凭借6家首店成为地州"新晋顶流"。 昆明顺城购物中心第三季度首店拓展表现突出,引入超过10家首店,进一步强化其潮流地标属性。 ...
早茶店变身网红打卡点 “美食+”新体验打开文旅消费新路径
Yang Shi Wang· 2025-12-07 07:46
吃羊杂,少不了要配上一口热腾腾的面点。集市上,馓子、南瓜小油香、麻团和油条等各式面点一字排开,香气扑鼻,不少人是直奔这 些"主食担当"而来。店主把和好的面团切成小块,拉成长条,再抹上香油、撒上芝麻,送进烤炉里烤上几分钟,松软微酥、香气浓郁的牛舌饼 就新鲜出炉了,成为不少食客碗边的标配。 这一碗碗羊杂的暖香,一口口碳水的扎实,就是藏在宁夏人早餐里的地道密码,也是属于大集早晨的踏实幸福滋味。 风味焕新 新派早茶来圈粉 近年来,随着消费水平提升和城市生活方式的变化,宁夏早餐也正悄然焕新。从街边的早点铺到主打场景与体验的新派早茶店,一批兼具 地域风味与现代审美的早餐新空间在城市中出现,重塑着年轻人早餐的打开方式。 在宁夏银川市的阅海湖畔,有一家新派早茶店人气极为火爆。在这里,食客们可以品尝到宁夏早餐中的手作面食、非遗糕点和风味小菜, 食客们无需进行取舍,就可以在这里体验到一站式的近百种的宁夏风味早餐。早茶店的店主是宁夏本地人,在坚持食材本味、保留地道口感的 基础上,他将小店的核心定位成"小份多样、精致创新"。 央视网消息:12月7日,《我的早餐"攻略"》一起去宁夏看看。一碗羊杂、几口面食,是很多宁夏人一天的开始。这些 ...
北交所专题报告:政策环境持续优化,新消费领域打开成长空间
Dongguan Securities· 2025-11-27 09:03
Group 1: Policy Environment and Consumer Recovery - The national policy has been continuously enhancing support for service consumption, leading to a steady recovery in domestic demand, with a focus on sectors such as elderly care, tourism, and household services [13][15][17] - In October 2025, the retail sales of consumer goods increased by 2.9% year-on-year, with the catering sector boosted by the "Double Festival" effect, showing a 3.8% increase [17][22] - The consumer price index (CPI) turned positive at +0.2%, indicating a gradual recovery in consumer sentiment and a stable improvement in the overall consumption price system [22][24] Group 2: New Consumption Sectors Analysis - The pet food industry is characterized by high repurchase rates and a growing young pet owner demographic, with the market expected to reach approximately 175.5 billion yuan by 2025, reflecting a growth rate of 7.5% [30][31] - The new-style tea beverage market is projected to reach about 354.7 billion yuan in 2024, with a growth rate of 6.4%, driven by demand upgrades and brand differentiation [34][36] - The "Guzi Economy," which includes merchandise derived from IP such as anime and games, is rapidly expanding, connecting cultural and physical goods consumption among young consumers [40][41] Group 3: Key Companies in New Consumption - Taihu Snow, a leading brand in silk bedding, has established a strong market position through multi-channel strategies and brand recognition, transitioning towards a "new national silk lifestyle brand" [43][44] - Bixinglong, a creative packaging leader, has built significant barriers through a comprehensive service model and strong client relationships with high-end brands, enhancing its market presence [45][46] - Lusi Co., a prominent player in the pet food sector, is leveraging its dual-brand strategy and expanding its domestic market share while maintaining strong growth through its OEM/ODM model [47][48] - Yizhi Konjac, a leader in konjac processing, is capitalizing on its supply chain advantages and product premiumization, with a focus on expanding into functional applications and maintaining strong client relationships [50][51] Group 4: Investment Recommendations - The report suggests focusing on companies with clear brand positioning and category barriers, such as Taihu Snow in the silk bedding sector, which has maintained a leading position for years [54][55] - Companies that align with domestic trends and excel in capacity and channel development, like Lusi Co. in the pet food market, are also highlighted as strong investment opportunities [55] - Firms with supply chain advantages or functional raw material barriers, such as Yizhi Konjac, are recommended for their long-term growth potential in the context of domestic market upgrades [55]
全国42所中、高职院校参加现代饮品融创设计与服务技能赛
Zhong Guo Xin Wen Wang· 2025-10-31 12:28
Core Points - The 2025 Belt and Road Initiative and BRICS Skills Development and Technological Innovation Competition has commenced its first national finals for modern beverage innovation design and service skills in Baotou, Inner Mongolia, with participation from 42 vocational colleges [2][3] - The competition, initiated in 2017, has successfully held 8 editions and will cover five countries including Brazil, Russia, and China in 2025, featuring over 20 cutting-edge categories such as Web technology, machine learning, and big data [2][3] Industry Insights - The modern beverage competition focuses on innovation and upgrading within the beverage industry, requiring teams to develop beverage design proposals and demonstrate production skills, thereby promoting the development of healthy beverage culture [3] - The competition aims to transform its results into actionable standards, including the establishment of "international team skill competition standards" and the issuance of BRICS skill passports to provide high-skilled talent for Belt and Road and BRICS countries [3] - Plans include technical skill training, innovation technology seminars, and the establishment of a human resources sharing platform to support Chinese enterprises expanding abroad, along with the creation of overseas "BRICS workshops" and "BRICS joint colleges" for collaborative educational projects [3]
Q3西安首店首发势头强劲,数量激增超2倍
3 6 Ke· 2025-10-31 02:37
Core Insights - The article discusses the evolution of the "first store economy" in Xi'an, transitioning from mere brand introduction to a "first launch +" ecosystem, highlighting the city's efforts in modernizing its commercial landscape through various initiatives [1][3]. Group 1: Market Data and Trends - In the first nine months of 2025, Xi'an introduced a total of 236 first stores, including 2 national first stores, 117 regional first stores, 8 provincial first stores, and 109 city first stores, alongside hosting 136 launch events [1]. - In Q3 2025, Xi'an attracted 155 brand first stores, a more than twofold increase from the previous quarter, with 1 national first store, 77 regional first stores, 7 provincial first stores, and 70 city first stores [4]. - The majority of new stores (95%) were either city or regional first stores, indicating a cautious expansion strategy by brands focusing on risk control and localized market penetration [4]. Group 2: Brand Composition and Market Positioning - International brands accounted for 12% of the new first stores in Q3, including notable entries like ANN ANDELMAN, MUJI, and BIRKENSTOCK, but the overall presence of high-impact global brands remains limited [5]. - The competitive landscape shows that Xi'an is still vying for top-tier international brand resources against first-tier cities, indicating room for improvement in its status as an international consumption center [5]. Group 3: Industry Evolution and Consumer Behavior - The restaurant sector, while maintaining a strong presence with 78 new stores (50.3%), saw a 15% decline in its share, suggesting a shift towards more refined competition [8]. - Retail, on the other hand, rebounded with 59 new stores (38.1%), reflecting a consumer shift back to tangible goods and personalized shopping experiences [9]. - The competition in the restaurant sector has evolved from merely satisfying hunger to providing social and emotional experiences, with a notable rise in casual dining and unique local cuisines [11][13]. Group 4: Spatial Distribution and Market Strategy - The spatial distribution of new first stores in Xi'an shows a clear hierarchical pattern, with Yanta District leading with 83 stores (54%), establishing itself as the commercial core [19]. - Secondary districts like Qujiang New District and Beilin District are developing distinct paths, focusing on quality and local services, respectively [20]. - Peripheral areas are beginning to see the introduction of first stores, indicating a broader commercial resource distribution beyond traditional core areas [21]. Group 5: Launch Events and Strategic Importance - In Q3 2025, Xi'an hosted 114 launch events, with city-level events dominating at 63%, emphasizing local market engagement [26][28]. - The types of events have shifted towards experiential and immersive formats, with exhibitions and performances being the most prevalent, enhancing consumer engagement and brand visibility [29]. - The integration of launch events into the commercial strategy has transformed them from mere marketing tools to essential strategic assets, fostering a more cohesive commercial ecosystem [32].
这一赛道不到10年达到3500亿
第一财经· 2025-10-27 08:43
Core Viewpoint - The rapid growth of China's tea industry is significantly driven by the emergence of new tea beverages, which have created remarkable consumption trends and market opportunities [3][6]. Industry Overview - The Chinese tea industry has reached a scale of over 1 trillion yuan by 2024, with traditional tea accounting for approximately 350 billion yuan, ready-to-drink tea beverages at 125 billion yuan, new-style tea drinks at 354 billion yuan, deep processing and health products at 120 billion yuan, and tea-related tourism at around 100 billion yuan [3][4]. - The area of tea cultivation in China has expanded to 52.5 million acres by 2024, a 3.2-fold increase over the past 24 years, while production has grown 4.64 times in the last two decades [4]. New Tea Beverage Growth - New tea drinks have seen explosive growth, reaching 354 billion yuan in less than a decade, with expectations to surpass 350 billion yuan by 2025 [8]. - The number of new tea beverage stores increased by 11,000 in 2024, indicating a strong consumer trend among younger demographics [8]. Technological and Cultural Integration - The rapid development of new tea beverages is attributed to the integration of technology and culture, focusing on digitalization across supply chains, research and development, store operations, and sales [9]. Red Tea Market Dynamics - Red tea has become the second-largest tea category in China, with production reaching 370,000 tons in 2023, a 7.1-fold increase since 2005 [10]. - The proportion of red tea in total tea production has increased from 5.1% in 2005 to 10.45% in 2023 [10]. Import and Export Trends - China has transitioned to a net importer of red tea, with imports exceeding 40,000 tons in 2024, while exports have decreased significantly [11][12]. - The export volume of red tea in 2024 was approximately 24,800 tons, accounting for only 6.6% of total exports, highlighting a shift towards domestic consumption [11]. Opportunities for Growth - There is significant potential for domestic red tea production to replace imports, as the industry seeks to enhance its competitive edge in the global market [12]. - Historical data indicates that China once dominated the global red tea trade, suggesting that there is room for growth in both production and export capabilities [13]. Regional Development - Various provinces, including Guizhou and Henan, have emerged as important red tea production areas, expanding the national footprint of red tea cultivation [14]. - Key red tea production counties and leading enterprises are contributing to the growth and recognition of red tea as a significant product in the tea industry [14].
茶产业突破万亿规模,这一赛道不到10年达到3500亿
Di Yi Cai Jing· 2025-10-27 07:25
Core Insights - The Chinese tea industry is experiencing rapid growth, with the planting area reaching 52.5 million acres in 2024, a 3.2-fold increase over the past 24 years [1][2] - The total market size of the tea industry is projected to exceed 1 trillion yuan in 2024, with various segments contributing significantly, including traditional tea, ready-to-drink tea, and new-style tea [1][4] Industry Growth - The tea planting area in China has grown significantly, with a production increase of 4.64 times over the past 20 years, leading to a production of 3.74 million tons in 2024, far surpassing India, which produces 1.28 million tons [2][5] - The new-style tea segment has emerged as a major driver of growth, with brands like Heytea and Mixue Ice Cream rapidly expanding, adding 11,000 new stores in 2024 [4][5] Market Dynamics - The structure of the tea industry is changing, with red tea becoming the second-largest tea category in China, following green tea, and its production increasing from 5.1% of total tea production in 2005 to 10.45% in 2023 [5][6] - Domestic consumption of red tea has surged, with over 93% of red tea produced in 2024 being sold domestically, compared to 80% being exported before 2005 [6][7] Import and Export Trends - China has become a net importer of red tea, with imports rising from 18,800 tons in 2015 to over 40,000 tons in 2024, while exports have decreased to approximately 24,800 tons [6][7] - The global red tea market presents opportunities for China, as it currently holds only a 1.6% share of the global red tea export market, despite being a historical leader [7][8] Regional Development - New red tea production regions are emerging in provinces like Guizhou and Henan, expanding the national footprint of red tea production [8][9] - Yibin, a key production area for Sichuan red tea, has integrated technology and traditional practices to enhance production, achieving a comprehensive output value of 36 billion yuan [9]
A股四季度展望|流动性拐点预期之下的资产荒
Core Viewpoint - The article discusses the impact of liquidity improvements on market performance, highlighting a significant rise in the CSI 300 index in the third quarter, driven by enhanced liquidity conditions [2][3]. Group 1: Market Performance - The CSI 300 index recorded a cumulative increase of 18.7% in the third quarter, outperforming emerging markets which rose by 10.9% [2]. - Despite a lackluster performance in the first half of the year, the market has shown resilience due to rapid liquidity improvements [2]. Group 2: Liquidity Outlook - The expectation of continued liquidity support is anticipated to drive stock market performance in the fourth quarter, with potential benefits from a loosening monetary policy by the Federal Reserve [3]. - There is a consensus in the market regarding the weakness of the fundamentals, but optimism regarding potential policy support may offset these concerns [3]. Group 3: Earnings Forecast - The company maintains its earnings growth forecast for the CSI 300 index at 2.8% and 6.7% for 2025 and 2026, respectively, amid increasing pressure on bank profitability [4]. - Revenue growth is projected at 4.5% and 5.3% for the same periods, reflecting a cautious outlook on macroeconomic growth [5]. Group 4: Investment Strategy - The article suggests an investment strategy focusing on sectors with confirmed growth potential, advocating for a shift from dividend stocks to technology growth sectors [6]. - Key themes for investment include "aesthetic overseas" through new consumption trends and high-end intelligent manufacturing, with a focus on industries such as electronics, appliances, automotive, and military [6].
把好风景转化为新动能(活力中国调研行)
Ren Min Ri Bao· 2025-10-09 02:02
Core Insights - The cultural and tourism industry in Fujian has seen significant growth during the recent National Day and Mid-Autumn Festival holidays, with over 46 million tourists and total spending exceeding 38.8 billion yuan, setting a new historical record [6] Group 1: Cultural and Tourism Development - The integration of culture and tourism is being promoted as a pillar industry in Fujian, with efforts to transform scenic spots into new economic drivers [1] - The historical and cultural richness of Fuzhou is being leveraged, with events like immersive art exhibitions attracting over 50,000 visitors in a month [1][2] - The popularity of traditional crafts, such as the "Three Hairpins" technique, has become a new attraction in Fuzhou's tourism market [2] Group 2: Coastal Tourism Growth - Pingtan has become a new landmark for coastal tourism, with the introduction of diverse marine experiences at the 22nd yacht dock, which has 49 berths [3] - In the first half of the year, Pingtan received 5.41 million tourists, with total tourism spending reaching 5.53 billion yuan, marking increases of 13.2% and 17.3% respectively compared to the same period in 2024 [3] Group 3: Ecological and Community Development - The development of North University Village in Putian is based on its ecological advantages, with a focus on integrating local culture and education, leading to an annual growth of 30% in collective economy [5] - The number of homestays in Xiapu has increased from 2 to approximately 670, generating over 400 million yuan in revenue last year, with 20,000 people engaged in the homestay industry [5]