Core Insights - The article highlights the rising popularity of konjac products, particularly among young consumers, with significant growth in online engagement and sales expected in 2024 compared to 2023 [1][3]. Group 1: Market Performance - In 2024, the total engagement for "konjac" on platforms like Weibo, Xiaohongshu, Douyin, and Kuaishou increased by 191% compared to 2023, with Q1 2025 engagement reaching about 60% of the total for 2023 [1]. - The konjac snack "Konjac Shuang" has become a major revenue driver for companies like Weilong, contributing to a 59.1% year-on-year revenue growth, reaching 3.37 billion yuan in 2024, accounting for 53.79% of total revenue [4]. - Salted Snack Company reported a revenue of 838 million yuan from konjac products in 2024, a 76.09% increase, with konjac jelly pudding contributing 301 million yuan, up 39.1% [5]. Group 2: Product Innovation - Brands like Akwan Foods and Wild Man Diary are innovating by transforming konjac into noodles, dumplings, and rice noodles, thus redefining consumer perceptions of traditional staples [6][8]. - Akwan Foods launched convenient konjac cold noodles and established a sub-brand "Mo Xiaobao" in 2024, while Wild Man Diary's konjac products accounted for about 85% of its 300 million yuan sales in 2024 [8]. Group 3: Consumer Demand - The low-calorie, low-fat, and high-fiber characteristics of konjac align with young consumers' dietary preferences for weight loss, reducing market education costs [7]. - The popularity of "Konjac Shuang" is attributed to its taste and convenience, with consumers appreciating its low-calorie profile compared to traditional snacks [24][28]. Group 4: Competitive Landscape - The konjac market is becoming increasingly competitive, with brands like Weilong and Salted Snack Company leading the way, holding market shares of 42% and 13% respectively in 2024 [19]. - The introduction of new flavors and product variations by brands is enhancing consumer choice and driving growth in the konjac snack segment [27]. Group 5: Pricing Trends - The price of konjac has doubled in 2024, reaching over 7 yuan per kilogram, driven by reduced supply from major production areas and increased demand from snack and meal replacement sectors [35].