Core Viewpoint - The launch of the Dong "Dao" Master Cultivation Plan in Zengcheng aims to promote specialty agriculture and support rural revitalization, coinciding with the preparations for the 15th National Games [2][28]. Group 1: Cultivation Plan Details - The Dong "Dao" Master Cultivation Plan was officially released by the Zengcheng Rice Industry Alliance under the guidance of the Zengcheng Agricultural and Rural Bureau [3][10]. - The plan is centered around the "1616" system, which includes one champion variety, six planting entities, one ordering procedure, and six unified standards [4][7]. - The champion variety selected is "Zengke New Selection Rice No. 1," known for its excellent taste and awarded multiple honors [9]. Group 2: Planting Entities and Standards - Six main planting entities involved in the plan include various agricultural companies and family farms, ensuring quality rice production and market stability [10][12]. - The plan implements a unified approach to agricultural inputs, seedling cultivation, technical training, production standards, contract orders, and sales distribution, ensuring quality control throughout the process [16]. Group 3: Consumer Engagement and Experience - The plan introduces a digital platform called "Rice Field Time" for consumers to participate in rice cultivation through online subscriptions, enhancing consumer engagement [13][15]. - Participants can enjoy various agricultural experiences, including planting ceremonies and tasting events, fostering a deeper connection with the rice culture [19][21]. Group 4: Economic and Cultural Impact - The Dong "Dao" Master Cultivation Plan is expected to drive the integration of agriculture, culture, and tourism, contributing to the economic vitality of the Zengcheng rice industry [22][24]. - The initiative aims to enhance the market competitiveness and brand influence of Zengcheng's geographical indication product, Zengcheng Rice, while providing a unique agricultural showcase for the National Games [30][31].