多元套餐精准对 接！广州两所高 校采购80万元增 城农特产_南方 +_南方plus 近期，在增城 区"百千万工 程"指挥部办公 室、"双百行 动"专班办公室 协调下，广州航 海学院、广州体 育职业技术学院 携手广州增城万 家旅舍管理有限 公司，开展消费 帮扶行动，围绕 教职工需求设计 多款主题套餐， 促成超80万元农 产品订单，两校 教职工在品味地 道增城特色农产 品的同时，通过 消费帮扶为增城 农特产品拓市场 铸品牌贡献力 量。 旅舍管理有限公 司整合资源、优 化服务，推动增 城特色农产品走 向更广阔市场， 为谱写乡村振兴 新篇章贡献更大 力量。 据悉，广州增城 万家旅社管理有 限公司隶属增城 农投集团。近年 来，增城农投集 其中，广州航海 学院校采购总量 逾千份，总金额 近44万元，广州 体育职业技术学 院采购中秋套餐 约700份，总额 近40万元。产品 涵盖增城丝苗 米、增城迟菜心 面、花生油及增 城腊味等多类名 优农产品。 此次高校采购的部分增城特产。 未来，增城 区"百千万工 程"指挥部办公 室、区"双百行 动"专班办公室 将继续发挥统筹 协调作用，充分 发挥高校力量支 持广州增城万家 团依托广州增 ...

Core Insights - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local specialties as a "golden business card" for the region [1] Group 1: Geographical Indications and Regulations - Guangdong has placed a strong emphasis on geographical indication work, with the implementation of the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, providing robust legal support for industrial development [1] - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country, with notable products like Phoenix Dan Cong tea and Xinhui dried tangerine peel included in the "China-EU Geographical Indication Product Mutual Recognition and Protection List" [1] Group 2: Economic Impact and Employment - The Zengcheng area has seen the Zengcheng Silmiao rice brand, known as "the jade of rice," achieve a brand value exceeding 5.15 billion yuan, marking a transition from traditional agricultural products to a geographical indication star product [1][2] - The Silmiao rice industry has created employment for 34,000 farmers, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan, significantly increasing farmers' income [2] Group 3: Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, with over 20 inspections conducted from farm to table, and traceability codes on packaging to provide full process information [3] - The Zengcheng Silmiao rice brand value is 5.15 billion yuan, while the Zengcheng lychee brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building and promotion [4] Group 4: Marketing and Promotion Strategies - The integration of agriculture and tourism has been innovated through events like harvest festivals and lychee festivals, successfully transitioning geographical indication products from agricultural goods to cultural and tourism gifts [4] - Online and offline marketing strategies have been implemented, including designated areas for geographical indication products in high-traffic locations and the development of online platforms for authorized enterprises [4] Group 5: Support Systems for Development - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading operations [5] - The article outlines a comprehensive rural revitalization framework that connects products, industries, brands, markets, protection, and wealth generation through geographical indications in the Greater Bay Area [5]

Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].

Core Viewpoint - Guangdong province leads the nation in agricultural branding, with six products selected in the Ministry of Agriculture and Rural Affairs' 2025 Agricultural Brand Cultivation Plan, showcasing its commitment to enhancing agricultural competitiveness and farmer income [4][5][15]. Group 1: Agricultural Branding Achievements - Guangdong has the highest number of brands selected in the 2025 Agricultural Brand Cultivation Plan, with six products including Zengcheng's fragrant rice and Zhanjiang's shrimp [4][5]. - The total brand value of agricultural enterprises in Guangdong exceeds 250 billion yuan, reflecting the province's focus on developing high-quality agricultural products [9][15]. - The "12221" marketing system has been pivotal in transforming agricultural products from basic commodities to high-end, regionally distinctive goods [10][39]. Group 2: Marketing and Sales Strategies - The "12221" marketing system includes establishing a big data platform, creating two teams of buyers and sellers, and expanding market reach through targeted activities [39][45]. - The success of the "12221" system is evident in the significant increase in the annual output value of Xu Wen pineapples, which grew from 980 million yuan to 2.5 billion yuan, benefiting nearly 50,000 farmers [48]. - Fromhua lychee has adopted innovative marketing strategies, including global promotional activities, to enhance its market presence and brand recognition [66][68]. Group 3: Role of Media in Branding - Media plays a crucial role in promoting agricultural brands, as seen in the collaboration between Guangdong's agricultural sector and various media platforms to enhance product visibility [108][110]. - The "Media+" initiative aims to leverage media resources for agricultural brand building, facilitating better market access and consumer engagement [119][120]. - Events like the "6·6 Give 'Li' Festival" have significantly boosted the visibility and sales of Guangdong lychee, demonstrating the effectiveness of media-driven marketing campaigns [116][118]. Group 4: Regional Development and Innovation - Different regions in Guangdong are implementing tailored strategies based on the "12221" model to enhance their agricultural branding efforts, such as the promotion of Qingyuan's bamboo shoots and Yangjiang's oysters [86][96]. - The integration of technology and innovation in agricultural practices is evident in the development of preservation techniques for Fromhua lychee, which has expanded its market reach [78][80]. - The focus on building a modern agricultural industry system aims to elevate local specialties into significant economic contributors, with projected industry values exceeding 5 billion yuan [82].

Group 1 - The Guangdong Provincial People's Congress has revised the "Guangdong Provincial Food Security Guarantee Regulations," which will take effect on January 1, 2026, focusing on comprehensive institutional improvements in areas such as farmland protection, food production, storage, circulation, emergency response, and supervision [5][6][7] - The revised regulations consist of 9 chapters and 45 articles, aiming to enhance food security measures in the province [6][7] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial results, with a focus on industrial development, urban-rural integration, and innovative reforms [20][36] Group 2 - During the recent double holiday period, Guangdong received over 65.17 million tourists, marking an 11.5% year-on-year increase, with tourism revenue exceeding 61.3 billion yuan, a 14.2% increase [12][13] - The live-streaming event featuring Zhanjiang's golden pomfret achieved sales of over 6 million yuan, with 348,000 fish sold, showcasing the potential of seafood products in the online market [44][45]

Group 1 - The tourism industry in Guangdong experienced significant growth during the "Double Festival" period, with over 65.17 million visitors, representing an 11.5% increase year-on-year, and tourism revenue exceeding 61.3 billion yuan, up 14.2% [5][20][18] - Notable increases were observed in various tourism segments, including a 16.5% rise in visitors to 4A level scenic spots and a 17% increase in rural tourism [21][23] - The average spending per visitor was approximately 940.8 yuan, reflecting a 2.5% increase compared to the previous year [24] Group 2 - Six brands from Guangdong were selected for the 2025 Agricultural Brand Boutique Cultivation Plan, leading the nation in the number of brands recognized [3][35][38] - The selected brands include Zengcheng's fragrant rice, Yunan's seedless yellow skin fruit, and Zhanjiang's shrimp, highlighting the region's agricultural quality and market influence [36][37][44] Group 3 - The Guangdong Provincial Health Commission announced the first batch of 214 palliative care institutions, covering all 21 cities in the province, enhancing the accessibility of palliative care services [46][48] - Palliative care focuses on providing comprehensive support to terminally ill patients and their families, addressing physical, psychological, and social needs [50][52] Group 4 - Various local initiatives were launched to promote high-quality development, including the "Hundred Thousand Million Project" in Shantou, which aims to enhance industrial development and urban-rural integration [10][71][73] - The strategic cooperation agreement between the Yangjiang Supply and Marketing Cooperative and the Industrial and Commercial Bank aims to inject 5 billion yuan into agricultural services and cold chain logistics [90][99]

Group 1 - Guangdong has over 85,000 ancient trees, which are being integrated into the economy through innovative mechanisms and cultural tourism [4][5][6] - The province is exploring a development model that combines ecology, industry, and culture, positioning ancient trees as key drivers for rural revitalization and economic benefits [6][7] - The initiative aims to release significant economic dividends from the "green economy" by leveraging the historical and ecological value of these ancient trees [7] Group 2 - As of the end of 2024, Guangdong's elderly population aged 60 and above is projected to reach approximately 17.89 million, accounting for 17.46% of the total population [11][12] - The elderly population is expected to exceed 20% by 2030, indicating a growing demand for elderly care services [12] Group 3 - The Guangdong-Guangxi cooperation framework has established a regular mechanism for promoting local agricultural products to the Greater Bay Area, enhancing market access for local farmers [18] - The upcoming promotional event for agricultural products from Sanjiang County is part of ongoing efforts to strengthen economic ties between the regions [15][16] Group 4 - The 2025 Agricultural Brand Boutique Cultivation Plan has selected four agricultural brands from Guangxi, including the unique varieties of Liupu taro and Tencounty powder, highlighting regional agricultural strengths [26][27][29] - The plan aims to enhance the visibility and marketability of these brands, contributing to the overall development of the agricultural sector [26][27] Group 5 - The 2025 Agricultural Brand Boutique Cultivation Plan also includes the selection of Zengcheng's silk rice as one of the nine national grain and oil regional public brands, marking a significant recognition for the region [31][32] - The inclusion of Zengcheng silk rice follows the earlier selection of Zengcheng lychee, indicating a trend of promoting local agricultural products [32][34]

Core Viewpoint - The announcement of the 2025 Agricultural Brand Boutique Cultivation Plan includes the selection of Zengcheng Silky Rice as one of the nine regional public brands in the grain and oil category, marking a significant recognition for this product [2][7]. Group 1: Brand Recognition - Zengcheng Silky Rice is the only selected grain and oil regional public brand from Guangdong, following the inclusion of Zengcheng Lychee in the first batch of agricultural brand cultivation plans [3][4]. - The 2025 Agricultural Brand Boutique Cultivation Plan will cover eight major categories, including grains, fruits, vegetables, livestock, aquatic products, tea, traditional Chinese medicine, and others, with a total of 94 regional public brands proposed for inclusion [8][9]. Group 2: Product Characteristics - Zengcheng Silky Rice is known for its long, slender grains, crystal-like color, and soft texture when cooked, earning it the titles "Jade of Rice" and "Best Rice" [11][12]. - It is the first product in Guangzhou to receive both national geographical indication product status and a geographical indication certification trademark, highlighting its quality and uniqueness [12][13]. Group 3: Economic Impact - The annual planting area for Zengcheng Silky Rice is 123,200 acres, with a total annual output of 43,200 tons, contributing significantly to the local economy [15][16]. - The brand value of Zengcheng Silky Rice is estimated at 5.15 billion yuan, reflecting its market potential and recognition [18]. Group 4: Agricultural Development - The region has developed a modern agricultural industry park and has established two demonstration bases for large-scale planting, enhancing the production and promotion of Zengcheng Silky Rice [20][21]. - Over the years, Zengcheng has cultivated and improved more than 30 high-quality varieties of Silky Rice, indicating ongoing innovation and development in agricultural practices [22].

Core Points - The Ministry of Agriculture and Rural Affairs has announced the "2025 Agricultural Brand Boutique Cultivation Plan," which includes 94 regional public brands nationwide, with Guangdong province having the highest number of selected brands at six [2][4]. Group 1: Selected Brands in Guangdong - The six brands from Guangdong that were selected are: Zengcheng Silky Rice, Yunan Seedless Yellow Skin, Conghua Lychee, Xiniu Bamboo Shoots, Zhanjiang Prawns, and Chengcun Oysters, showcasing their quality and market influence [3][4][26]. - Zengcheng Silky Rice is known for its long grains and smooth texture, making it popular among consumers [15]. - Yunan Seedless Yellow Skin accounts for three-quarters of global production, with an annual output of 140,000 tons, earning it the nickname "golden fruit" for local farmers [16]. - Conghua Lychee is recognized for its large size, thick flesh, and sweet, juicy flavor, representing one of Guangdong's signature lychee varieties [17]. - Xiniu Bamboo Shoots are noted for their tender texture and rich flavor, with steady growth in export volume [18]. - Zhanjiang Prawns contribute nearly one-third of the national output, with an annual farming yield of 250,000 tons and processing volume of about 500,000 tons, exported to Europe, America, and Southeast Asia [19]. - Chengcun Oysters are valued for their thick meat and high nutritional value, generating an annual output value exceeding 700 million yuan [20]. Group 2: Overall Agricultural Brand Development - Since 2022, Guangdong has had a total of 13 agricultural products included in the Agricultural Brand Boutique Cultivation Plan [21]. - The brands selected in previous years include: Zengcheng Lychee, Qingyuan (Mango) Chicken, Shunde Eel (2022); Baijiao Sea Bass, Phoenix Dan Cong Tea (2023); Huazhou Tangerine, Yingde Black Tea (2024) [21][26]. - The cultivation plan aims to promote high-quality development of agricultural brands by focusing on factors such as industry scale, brand foundation, market consumption, and domestic and international influence [10][12].

Core Viewpoint - The article highlights the successful integration of agricultural technology and community engagement in Danqiu Village, Guangzhou, to revitalize the local silk rice industry through a comprehensive approach that includes technology empowerment, full-chain development, and rural prosperity [6][40][64]. Group 1: Agricultural Technology Empowerment - Danqiu Village has established a team of 70 agricultural technology specialists to support the silk rice industry, integrating various agricultural departments to create a service system that addresses local needs [17][21][69]. - The team employs innovative mechanisms such as a district-level coordinator system and quarterly meetings to ensure effective service delivery and problem-solving for local farmers [24][25][70]. - Digital platforms are utilized for online consultations, enhancing communication and technical support for farmers, leading to significant improvements in agricultural practices [32][35][72]. Group 2: Full-Chain Development - The silk rice industry in Danqiu Village is undergoing modernization through a comprehensive approach that includes research, production, processing, and marketing [39][40]. - The establishment of high-end processing enterprises and the application of advanced technologies are crucial for enhancing the quality and value of silk rice products [42][46]. - Collaborative models such as order agriculture and village-enterprise partnerships are being explored to create a mutually beneficial relationship among stakeholders, ensuring that small farmers share in the value chain [49][50]. Group 3: Economic Impact and Future Plans - Farmers in Danqiu Village have seen an increase in income, with profits from rice cultivation rising from approximately 1,000 yuan to 1,650 yuan per mu [53][54]. - Future plans include further technological advancements in rice variety development and the promotion of ecological farming practices to enhance the sustainability and value of the silk rice industry [66][68]. - The agricultural technology team aims to continue improving service mechanisms and expand support for various agricultural entities, ensuring ongoing development and prosperity for the local community [71][74].