Core Viewpoint - The event "Cantonese Culinary Craftsmanship: Geographical Indication Product Tasting and Matching Conference" successfully showcased the integration of high-end dining with geographical indication products, promoting the development of Guangdong's geographical indication industry [2][3][9]. Group 1: Event Overview - The event was guided by the Guangdong Provincial Market Supervision Administration and co-hosted by the Guangdong Geographical Indication Association and the Guangdong Catering Service Industry Association [2][3]. - It featured a unique model combining "geographical indication ingredients + famous Cantonese chefs + black pearl dining," presenting a feast that allowed for tasting, appreciation, and collaboration [6][7][8]. Group 2: Product Presentation - A total of 25 geographical indication products from Guangdong, including Phoenix Dan Cong tea, Xin Ken lotus root, and Zengcheng silk rice, were showcased and expertly prepared by renowned Cantonese chefs [12][13]. - The event emphasized the connection between the geographical indication products and their cultural significance, enhancing the dining experience for attendees [17][18]. Group 3: Industry Integration - The conference aimed to link production and high-end consumption, facilitating discussions on "standardization of geographical indication ingredients" and "modernization of Lingnan flavors" [21][23]. - It provided a platform for producers and restaurant representatives to explore value-added paths through the integration of geographical indications and high-end dining [25][26]. Group 4: Future Prospects - The Guangdong Geographical Indication Association plans to continue organizing regular events to connect geographical indication products with various industries, enhancing brand influence and competitiveness [35][36]. - The initiative aims to support rural revitalization and the "Hundred Thousand Project," broadening market pathways for geographical indication products [38].

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Core Points - The event "Yueyun Pearl River Water: Tasting Geographical Indication Products" was successfully held on November 30, 2025, showcasing the unique charm of Guangdong's geographical indication products [2][3][4] - The event was guided by the Guangdong Provincial Market Supervision Administration and organized by the Guangdong Geographical Indication Association, integrating geographical indication products with cultural tourism and commerce [3][5][23] Group 1 - The event featured over 30 well-known geographical indication products from Guangdong, including Xu Wen goat, Feng Kai apricot chicken, and Zhanjiang shrimp, allowing guests to experience the unique offerings of the region [10][12][21] - A tasting session called "Yueyun Geographical Indication Cuisine" highlighted the culinary uses of these products, enhancing the immersive experience for attendees [13][14][15] - The event included a promotional exhibition for geographical indication products, with participation from 14 retail and catering enterprises, indicating strong purchasing intentions among buyers [18][20] Group 2 - The geographical indication industry is recognized as a key driver for rural revitalization, farmer income increase, and cultural heritage transmission, showcasing significant development potential [21][25] - The event served as an important bridge for connecting production and sales of geographical indication products, enhancing their market reach and brand influence [22][23] - The Guangdong Geographical Indication Association plans to continue promoting innovative models and services for geographical indication products, aiming to contribute to regional economic development [24][26]

Core Viewpoint - The collaboration between Guangzhou Maritime College, Guangzhou Sports Vocational Technical College, and Guangzhou Zengcheng Wanjia Hostel Management Co., Ltd. has resulted in the procurement of over 800,000 yuan worth of local agricultural products, supporting the market expansion of Zengcheng's specialty products [4][12]. Group 1 - The two universities designed various themed packages based on the needs of their faculty and staff, leading to significant orders for local agricultural products [3][4]. - Guangzhou Maritime College's total procurement exceeded 440,000 yuan with over 1,000 items purchased, while Guangzhou Sports Vocational Technical College ordered approximately 700 Mid-Autumn Festival packages totaling nearly 400,000 yuan [7][8]. - The products included a variety of high-quality local agricultural items such as Zengcheng silk rice, Zengcheng late vegetable heart noodles, peanut oil, and Zengcheng cured meats [9]. Group 2 - The "Hundred Million Project" and "Double Hundred Action" initiatives in Zengcheng are aimed at coordinating efforts to promote local agricultural products and support rural revitalization [11][13]. - Guangzhou Zengcheng Wanjia Hostel Management Co., Ltd. is part of the Zengcheng Agricultural Investment Group, which has been actively promoting local specialty products through welfare product sales [15][16].

Core Insights - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local specialties as a "golden business card" for the region [1] Group 1: Geographical Indications and Regulations - Guangdong has placed a strong emphasis on geographical indication work, with the implementation of the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, providing robust legal support for industrial development [1] - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country, with notable products like Phoenix Dan Cong tea and Xinhui dried tangerine peel included in the "China-EU Geographical Indication Product Mutual Recognition and Protection List" [1] Group 2: Economic Impact and Employment - The Zengcheng area has seen the Zengcheng Silmiao rice brand, known as "the jade of rice," achieve a brand value exceeding 5.15 billion yuan, marking a transition from traditional agricultural products to a geographical indication star product [1][2] - The Silmiao rice industry has created employment for 34,000 farmers, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan, significantly increasing farmers' income [2] Group 3: Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, with over 20 inspections conducted from farm to table, and traceability codes on packaging to provide full process information [3] - The Zengcheng Silmiao rice brand value is 5.15 billion yuan, while the Zengcheng lychee brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building and promotion [4] Group 4: Marketing and Promotion Strategies - The integration of agriculture and tourism has been innovated through events like harvest festivals and lychee festivals, successfully transitioning geographical indication products from agricultural goods to cultural and tourism gifts [4] - Online and offline marketing strategies have been implemented, including designated areas for geographical indication products in high-traffic locations and the development of online platforms for authorized enterprises [4] Group 5: Support Systems for Development - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading operations [5] - The article outlines a comprehensive rural revitalization framework that connects products, industries, brands, markets, protection, and wealth generation through geographical indications in the Greater Bay Area [5]

Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].

Core Viewpoint - Guangdong province leads the nation in agricultural branding, with six products selected in the Ministry of Agriculture and Rural Affairs' 2025 Agricultural Brand Cultivation Plan, showcasing its commitment to enhancing agricultural competitiveness and farmer income [4][5][15]. Group 1: Agricultural Branding Achievements - Guangdong has the highest number of brands selected in the 2025 Agricultural Brand Cultivation Plan, with six products including Zengcheng's fragrant rice and Zhanjiang's shrimp [4][5]. - The total brand value of agricultural enterprises in Guangdong exceeds 250 billion yuan, reflecting the province's focus on developing high-quality agricultural products [9][15]. - The "12221" marketing system has been pivotal in transforming agricultural products from basic commodities to high-end, regionally distinctive goods [10][39]. Group 2: Marketing and Sales Strategies - The "12221" marketing system includes establishing a big data platform, creating two teams of buyers and sellers, and expanding market reach through targeted activities [39][45]. - The success of the "12221" system is evident in the significant increase in the annual output value of Xu Wen pineapples, which grew from 980 million yuan to 2.5 billion yuan, benefiting nearly 50,000 farmers [48]. - Fromhua lychee has adopted innovative marketing strategies, including global promotional activities, to enhance its market presence and brand recognition [66][68]. Group 3: Role of Media in Branding - Media plays a crucial role in promoting agricultural brands, as seen in the collaboration between Guangdong's agricultural sector and various media platforms to enhance product visibility [108][110]. - The "Media+" initiative aims to leverage media resources for agricultural brand building, facilitating better market access and consumer engagement [119][120]. - Events like the "6·6 Give 'Li' Festival" have significantly boosted the visibility and sales of Guangdong lychee, demonstrating the effectiveness of media-driven marketing campaigns [116][118]. Group 4: Regional Development and Innovation - Different regions in Guangdong are implementing tailored strategies based on the "12221" model to enhance their agricultural branding efforts, such as the promotion of Qingyuan's bamboo shoots and Yangjiang's oysters [86][96]. - The integration of technology and innovation in agricultural practices is evident in the development of preservation techniques for Fromhua lychee, which has expanded its market reach [78][80]. - The focus on building a modern agricultural industry system aims to elevate local specialties into significant economic contributors, with projected industry values exceeding 5 billion yuan [82].

Group 1 - The Guangdong Provincial People's Congress has revised the "Guangdong Provincial Food Security Guarantee Regulations," which will take effect on January 1, 2026, focusing on comprehensive institutional improvements in areas such as farmland protection, food production, storage, circulation, emergency response, and supervision [5][6][7] - The revised regulations consist of 9 chapters and 45 articles, aiming to enhance food security measures in the province [6][7] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial results, with a focus on industrial development, urban-rural integration, and innovative reforms [20][36] Group 2 - During the recent double holiday period, Guangdong received over 65.17 million tourists, marking an 11.5% year-on-year increase, with tourism revenue exceeding 61.3 billion yuan, a 14.2% increase [12][13] - The live-streaming event featuring Zhanjiang's golden pomfret achieved sales of over 6 million yuan, with 348,000 fish sold, showcasing the potential of seafood products in the online market [44][45]

Group 1 - The tourism industry in Guangdong experienced significant growth during the "Double Festival" period, with over 65.17 million visitors, representing an 11.5% increase year-on-year, and tourism revenue exceeding 61.3 billion yuan, up 14.2% [5][20][18] - Notable increases were observed in various tourism segments, including a 16.5% rise in visitors to 4A level scenic spots and a 17% increase in rural tourism [21][23] - The average spending per visitor was approximately 940.8 yuan, reflecting a 2.5% increase compared to the previous year [24] Group 2 - Six brands from Guangdong were selected for the 2025 Agricultural Brand Boutique Cultivation Plan, leading the nation in the number of brands recognized [3][35][38] - The selected brands include Zengcheng's fragrant rice, Yunan's seedless yellow skin fruit, and Zhanjiang's shrimp, highlighting the region's agricultural quality and market influence [36][37][44] Group 3 - The Guangdong Provincial Health Commission announced the first batch of 214 palliative care institutions, covering all 21 cities in the province, enhancing the accessibility of palliative care services [46][48] - Palliative care focuses on providing comprehensive support to terminally ill patients and their families, addressing physical, psychological, and social needs [50][52] Group 4 - Various local initiatives were launched to promote high-quality development, including the "Hundred Thousand Million Project" in Shantou, which aims to enhance industrial development and urban-rural integration [10][71][73] - The strategic cooperation agreement between the Yangjiang Supply and Marketing Cooperative and the Industrial and Commercial Bank aims to inject 5 billion yuan into agricultural services and cold chain logistics [90][99]

Group 1 - Guangdong has over 85,000 ancient trees, which are being integrated into the economy through innovative mechanisms and cultural tourism [4][5][6] - The province is exploring a development model that combines ecology, industry, and culture, positioning ancient trees as key drivers for rural revitalization and economic benefits [6][7] - The initiative aims to release significant economic dividends from the "green economy" by leveraging the historical and ecological value of these ancient trees [7] Group 2 - As of the end of 2024, Guangdong's elderly population aged 60 and above is projected to reach approximately 17.89 million, accounting for 17.46% of the total population [11][12] - The elderly population is expected to exceed 20% by 2030, indicating a growing demand for elderly care services [12] Group 3 - The Guangdong-Guangxi cooperation framework has established a regular mechanism for promoting local agricultural products to the Greater Bay Area, enhancing market access for local farmers [18] - The upcoming promotional event for agricultural products from Sanjiang County is part of ongoing efforts to strengthen economic ties between the regions [15][16] Group 4 - The 2025 Agricultural Brand Boutique Cultivation Plan has selected four agricultural brands from Guangxi, including the unique varieties of Liupu taro and Tencounty powder, highlighting regional agricultural strengths [26][27][29] - The plan aims to enhance the visibility and marketability of these brands, contributing to the overall development of the agricultural sector [26][27] Group 5 - The 2025 Agricultural Brand Boutique Cultivation Plan also includes the selection of Zengcheng's silk rice as one of the nine national grain and oil regional public brands, marking a significant recognition for the region [31][32] - The inclusion of Zengcheng silk rice follows the earlier selection of Zengcheng lychee, indicating a trend of promoting local agricultural products [32][34]