好评中国丨年味拉满！年节经济涌动消费新潮流 "过了腊八就是年！"与往年相比，今年我国年节消费市场格外热闹。从年宵花市的马蹄莲到年货大集的 消费券，从影院里的阖家贺岁档到镜头中的唐装全家福，消费新场景、新业态、新玩法层出不穷，展现 出年节经济的蓬勃活力与创新脉动。 眼下，年宵花市场正迎来销售旺季。在北京、上海等地的花卉市场，除了传统的蝴蝶兰、水仙之外，国 产新品种如朱顶红、人工培育的兜兰等价格亲民备受青睐，寓意马年吉祥的马蹄莲、甚至谐音"好彩 头"的红菜头都以新颖造型跻身"C位新贵"；在岭南，中国年桔已化身年节符号，桔香寓意吉祥更添年 味。千亿市场的"鲜花经济"在年宵花期表现格外抢眼，也为年节经济增添了温馨新意。 年味新图景，消费新活力。这诸多新变化，蕴含着大家追求个性化、品质化、体验化的消费新趋势。 从"商品消费"向"服务消费""体验消费"延伸，消费者不仅购买实物，更注重文化内涵、情感价值和精神 满足。而"政策+创新"等优质供给正通过产品创新、场景创新、服务创新精准回应着消费需求，形成"以 新供给引领新需求、以新需求牵引新供给"的良性互动。年味满满的万千新气象新潮流，正反映了我国 消费市场的深度、广度与活力、 ...

Core Insights - The Chinese New Year consumption market is particularly vibrant this year, showcasing new consumption scenarios, business models, and innovative practices that reflect the robust vitality of the festive economy [1] Group 1: Flower Market - The flower market is entering a peak sales season, with popular domestic varieties like Amaryllis and artificially cultivated orchids gaining favor due to their affordability and auspicious meanings [1] - The "fresh flower economy," valued in the billions, is particularly prominent during the New Year flower season, adding warmth and novelty to the festive economy [1] Group 2: Traditional Markets and Local Products - Traditional "New Year goods fairs" are thriving nationwide, supported by electronic consumption vouchers to attract customers, with notable regional events like the "Winter Fishing Festival" in Northeast China and the "Mountain Lake Goodies" in Qinghai [3] - Local traditional products, such as painted gourds symbolizing good fortune and woodblock New Year paintings, are gaining popularity alongside trendy zodiac-themed toys [3] Group 3: Cultural Experiences and Events - The bustling atmosphere of traditional markets includes live cooking of famous local foods, cultural performances, and interactive experiences that resonate with consumers, especially the younger demographic [4] - The Ministry of Commerce reported that last year's key events for traditional brands generated over 5 billion yuan in direct sales and stimulated more than 16 billion yuan in online and offline consumption [4] Group 4: Family Activities and New Trends - Families are increasingly interested in capturing memories through family portraits, with the business growing over 30% annually, reflecting a trend towards personalized and emotional experiences [5] - New consumption highlights include family outings to cinemas for festive films, traveling for unique New Year experiences, and customized beauty services, indicating a shift towards experiential consumption [5] Group 5: Consumer Trends - The evolving consumption landscape reflects a shift from product consumption to service and experiential consumption, emphasizing cultural significance, emotional value, and spiritual satisfaction [7] - The interaction between innovative supply and changing consumer demand is fostering a positive cycle, laying a strong foundation for consumption growth throughout the year [7]

Core Insights - The Cao Wa market in Shandong has gained significant popularity, attracting over 100,000 visitors in a single day and generating a consumption volume of 5 to 6 million yuan, with online engagement exceeding 400 million views [1][5] Group 1: Market Characteristics - The Cao Wa market spans 170 acres with over 2,000 stalls and employs more than 5,000 people, making it one of the largest markets in the region [1] - The market features a diverse range of products, including local delicacies such as lamb soup and various snacks, appealing to both local and cross-province visitors [1][2] Group 2: Cultural and Social Appeal - The market offers a unique blend of local culture and culinary experiences, with traditional performances and local crafts enhancing the visitor experience [2][3] - Visitors express a nostalgic connection to their childhood experiences at markets, highlighting the emotional and cultural significance of the gathering [4] Group 3: Economic Impact - Specific stalls report impressive sales figures, such as a fried bun stall selling 7,000 yuan worth of goods and a rice cake stall selling two tons, contributing to the overall market's substantial economic activity [5] - The market serves as a model for rural economic revitalization, demonstrating how local markets can be transformed into vibrant economic hubs through community engagement and cultural integration [5]

Group 1: Dragon Boat Racing in Fujian - The dragon boat race in Yunxiao County, Zhangzhou, Fujian, is a significant cultural event held annually around the Dragon Boat Festival, lasting over a month [1] - The unique "Chase the Green" racing format involves two boats racing in a circular pattern, creating a competitive atmosphere that can last for hours if teams are evenly matched [3] - Women's teams, consisting of 16 members each, actively participate in the races, showcasing their skills and competitive spirit [5] Group 2: Traditional Crafts and Cultural Products - As the Dragon Boat Festival approaches, there is a surge in demand for traditional handicrafts, with artisans in Datong, Shanxi, busy producing colorful ropes and sachets [5][7] - Artisans are leveraging online platforms to expand their sales networks, distributing traditional crafts nationwide [7] - The local intangible cultural heritage of Datong knotting is also experiencing increased sales, with artisans creating intricate sachets filled with medicinal herbs and spices [9] Group 3: Gourd Crafting in Northeast China - In Northeast China, particularly in Heilongjiang, gourds are traditionally hung during the Dragon Boat Festival, believed to ward off evil and bring good fortune [10] - Gourd crafting involves various artistic techniques, including carving and painting, to create intricate designs that reflect cultural significance [12] - The gourd crafting skills of artisans like Zheng Guohua are being passed down through generations, emphasizing the importance of cultural heritage and craftsmanship [15][20]