深读 | 从好米到 好景好文化，潮 阳丝苗米 的"1+N"方程式_ 南方+_南方plus 模特行走于田 埂，英歌为丰年 起舞，宴席摆放 在稻边……春日 的潮阳田野，上 演了一场别开生 面的稻田时尚 周，让"潮阳丝 苗米"成为时尚 的主角。 大的丝苗米产 区，其丝苗米拥 有"金籼奖"等国 家级品质认证， 并通过"公司+合 作社+农户"模式 以及"社村"合作 平台，构建起覆 盖"耕、种、 管、收、储、 加、销"全链条 的现代农业服务 体系。 正值"十五五"开 局与"百千万工 程"巩固"三年初 见成效"基础之 年，潮阳以"好 米+"理念为引 领，正推动产业 走向深度融合与 高质量发展新阶 段。 这并非一场简单 的秀。潮阳区借 此舞台，积极融 入"广货行天 下"布局，把产 业积淀转化为可 传播的品牌故 事，为好米打开 更广阔的市场。 2月11日上午，"好米好饭·花样新年"潮阳稻田时尚周在汕头市潮阳区关埠镇溪西欧村CCO休闲农场拉开帷幕。 其信心，来自实 力的支撑。潮阳 区是汕头规模最 上世纪90年代末，马镇顺带头在潮汕各地开荒。 潮阳紧邻北回归 线，属于南亚热 带季风气候。这 里温和湿润，光 照充足，雨热同 季，是天 ...

"现在地里种的不是稻，是明年的肥料，"种粮大户钟广站在田埂边，指着地里冒出的绿植告诉记者，每 年11月份收割完水稻，田地进入"冬眠"状态，他们便会种一些绿肥，如紫云英、油菜花等，为次年3月 的耕种做准备。 "蕉岭的水好，土地富硒，是种稻的好地方。这几年我们都用农业部门推广的三控技术，产量越来越 高，品质越来越好。"钟广说，他于2011年回乡承包土地进行水稻种植，刚开始种田亩产不高，近年来 加入产业园后，通过科学种植管理，产量提升了，每亩能增加10%的收入。 羊城晚报全媒体记者 丘锐妮 丝苗米，稻米中的佼佼者，被誉为"米中碧玉"。在被誉为"世界长寿乡"的梅州蕉岭，秀丽的绿水青山为 丝苗米提供了得天独厚的生态环境。2月12日，腊月廿五，南粤年味越来越浓，记者走进蕉岭县丝苗米 产区，探寻一粒好米背后的"美味密码"。 来到梅州市蕉岭县蕉城镇龙安村，连绵的田垄铺展在冬日的暖阳下，这片种植丝苗米的土地正处在一年 中的"假期"。但走近细看，田里并不萧瑟，反而有一片片新生的葱茏。 现代农业的"智慧"还在生产线上得以延续。"每一粒米都有自己的'身份证'。"梅州市建丰粮业发展有限 公司负责人涂永告诉记者，"生产线连着化验室，化验 ...

Core Viewpoint - The article highlights the success of Lianshan County in promoting its unique rice brand, "Lianshan Rice," which has gained national recognition and is contributing to the modernization of agriculture in the region [10][14][100]. Group 1: Brand Recognition and Economic Impact - In August 2023, "Lianshan Rice" ranked among the top 100 grain and oil brands in China with a brand reputation score of 81.11, making it one of the three recognized brands from Guangdong [10][11]. - By 2025, the planting area for silk rice in Lianshan County is expected to reach 92,500 acres, with a projected total industrial output value exceeding 556 million yuan [11][12]. - The journey of Lianshan Rice reflects the efforts of a minority ethnic mountainous county to leverage brand building for agricultural modernization and economic development [14][15]. Group 2: Quality and Environmental Factors - Lianshan's ecological advantages include a forest coverage rate of 85.80%, unique topography, and mineral-rich soil, which contribute to the high quality of its rice [18][19]. - The region has a long history of rice cultivation, with records dating back to the Ming and Qing dynasties, showcasing its historical significance in Chinese agriculture [7][20]. Group 3: Agricultural Innovation and Research - Lianshan has a history of rice variety improvement, with significant advancements made since the 1940s, including the introduction of high-yield varieties that increased production by over 20% [38][39]. - The county has established a rice seed innovation research base, collaborating with agricultural experts to enhance rice cultivation techniques and improve yield [55][56]. Group 4: Industry Integration and Development - Lianshan County has developed a comprehensive agricultural model that integrates production, processing, and marketing, with a focus on modern agricultural practices [74][76]. - The county's agricultural industry has expanded to include tourism, with initiatives that combine agricultural experiences with cultural events, leading to a 47.89% increase in tourism revenue in 2023 [83][84]. Group 5: Brand Expansion and Market Presence - Lianshan Rice has gained visibility in high-end markets, with products being featured in major cities and recognized for their quality [89][90]. - The county's branding efforts have led to the establishment of multiple rice brands, contributing to the local economy and enhancing the region's agricultural profile [71][72].

广东丝苗米端 牢"一碗饭"丨广 货行天下_南方 +_南方plus 近日召开的省委 农村工作会议强 调，多措并举抓 好粮食稳面积、 提产能工作，积 极拓展产销合 作，大力践行大 食物观，持续扩 大粮食来源，不 断提升粮食供给 保障能力。 作为丝苗米发源 地，广东以该产 业为重要抓手， 交出了一份稳产 保供、提质增效 的硬核答卷。近 年来，全省丝苗 米种植面积稳定 在600万亩以 上，产量超300 万吨，占全省水 稻面积和产量的 近三成，稻米优 质率位居全国籼 稻产区的前列。 广东省丝苗米丰收景象。 南粤好米得名"丝苗" "丝苗"一词起源 于广州增城，用 于形容身材曼妙 的女子，当地出 产细长晶莹，带 香气的稻米，得 称"丝苗米"。逐 渐地，丝苗米成 了广东好米的代 名词。 细长、晶莹的广东丝苗米。 "1970年我刚到 增城农业部门工 作时，就知道当 地有一个'丝苗 米'品种，每年 都会供应850万 公斤到香 港。"原增城市 农业技术推广中 心副主任宋东海 说。 宋东海40多年来 一直走访、收集 整理资料，终于 占"者，即为增 城丝苗雏形。史 料记载，清嘉庆 丝苗米被列入贡 品。有据可查最 早种植丝苗米的 地方在 ...

Core Insights - Guangdong's SiMiao rice is recognized as a high-quality rice variety with a strong market presence, particularly in international markets, and is a significant contributor to the province's agricultural exports [1][2][3] Industry Overview - Guangdong has established itself as a leader in high-quality rice production, with SiMiao rice being a key product, enjoying a stable planting area of over 6 million acres and a production exceeding 3 million tons, accounting for nearly 30% of the province's total rice area and output [2][3] - The province has initiated a revitalization project for SiMiao rice, forming the Guangdong SiMiao Rice Industry Alliance to enhance quality and promote high-quality development [2][3] Brand Development - Guangdong boasts 10 nationally recognized geographical indication agricultural products, including various types of SiMiao rice, which have gained significant recognition and market share [3][4] - The brand value of Zengcheng SiMiao rice is estimated to reach 5.15 billion yuan by 2025, reflecting the successful transformation from traditional products to premium agriculture [4][5] Technological Advancements - Over the past decade, Guangdong has intensified efforts in agricultural technology, leading to the development of several high-quality rice varieties that have passed national and provincial evaluations [7][8] - The Guangdong Rice Research Institute has played a crucial role in overcoming challenges in rice breeding, resulting in the creation of several high-yield, high-quality rice varieties [7][8] Infrastructure and Industry Growth - The establishment of modern agricultural industrial parks and the integration of the entire rice production chain have been pivotal in enhancing the SiMiao rice industry, with over 40 processing lines and an annual processing capacity of 620,000 tons [6][8] - The city of Qingyuan has rapidly developed its SiMiao rice industry, with a projected planting area of 1.49 million acres and a total industry output value exceeding 7.4 billion yuan by 2025 [5][6] Collaborative Efforts - The Guangdong SiMiao Rice Industry Alliance, with 133 member units, is focused on digital transformation and enhancing the competitiveness of SiMiao rice on a global scale [9] - The province is promoting a collaborative approach to agriculture, shifting from competition to cooperation among producers, and integrating various aspects of rice production to improve overall quality and marketability [9]

（来源：黑龙江日报） 转自：黑龙江日报 陈雨佳展示自家产品。 活水灌溉稻田。 写在前面 我们常常惊叹于一粒种子如何破土成林，一枚果实如何承载四季——却未必知晓，在这漫长的生长旅程中， 那些扎根土地的人，曾付出怎样的坚守与热爱。 "黑小优"故事汇，正希望成为这样一扇窗口：我们以真实故事为纽带，深入优质农林产品的背后，探寻从田 间到餐桌的动人轨迹。这里不仅记录风物与技艺，更聚焦那些让农产品"发光"的人——是他们的匠心、汗水 与信念，让朴素的作物有了温度，让自然馈赠化为值得信赖的品牌。 在农业品牌化发展的今天，一个好故事，不仅是产品的注脚，更是连接生产者与消费者最柔软、也最牢固的 纽带。我们相信，当产品的背后有了面孔、有了情节、有了情感，品牌便拥有了生命。 从本期开始，让我们一起走进"黑小优"的世界，聆听土地上的细腻回响，见证平凡作物中不平凡的光——因 为每一份优质农林产品，都值得被讲述；而每一次用心的讲述，都在助力龙江农业品牌，走向更远的远方。 期待您的关注，更期待您与我们一起，书写更多属于这片土地的故事。 □张月 本报记者 梁金池 哈喽，我是黑龙江省"黑土优品"及定制农业推荐官"黑小优"； 春节的脚步是越来越近 ...

Core Viewpoint - The article highlights the promotion of Qingyuan fragrant rice as a premium product in the Guangdong region, emphasizing its quality and cultural significance, particularly in the context of the upcoming Lunar New Year celebrations [5][12][62]. Group 1: Product Promotion and Market Expansion - On January 24, a promotional event for Qingyuan fragrant rice will take place in Shenzhen, following successful expansions in cities like Guangzhou, Shanghai, and Hainan [10][11]. - The event aims to enhance consumer engagement and expand the market presence of Qingyuan fragrant rice within the Guangdong-Hong Kong-Macao Greater Bay Area [12][56]. - The promotion will include cooking demonstrations by renowned chefs to showcase the rice's quality and culinary versatility [28][36]. Group 2: Agricultural Development and Industry Growth - Qingyuan City has set a goal to develop a modern agricultural industry for fragrant rice worth 10 billion yuan, supported by various strategic plans and initiatives [18][19]. - The region has established a diverse agricultural landscape with multiple varieties of fragrant rice, contributing to the creation of a public brand for Qingyuan fragrant rice [21][22]. - By 2025, the total planting area for Qingyuan fragrant rice is projected to reach approximately 1.49 million mu, with an estimated comprehensive industrial output value of around 7.4 billion yuan [44][45]. Group 3: Brand Building and Consumer Engagement - The Qingyuan fragrant rice brand has significantly increased its recognition and reputation through participation in major trade exhibitions and community outreach efforts [47][49]. - The local government emphasizes a collaborative approach to brand development, encouraging both public and private sector participation to enhance market presence [56][58]. - The upcoming promotional activities in Shenzhen are part of a broader strategy to establish Qingyuan fragrant rice as a household name across China [62].

Core Insights - Niigata Prefecture, particularly Uonuma City, is a major rice-producing area in Japan, facing pressures from rising rice prices and frequent government policy changes affecting farmers' production and business outlook [1][2] Group 1: Market Dynamics - Rising rice prices in Japan have led to a noticeable decrease in consumer purchasing, causing concern among farmers about maintaining sales volume [1] - Farmers express worries that if rice prices continue to rise, they may lose consumers, emphasizing the need for a balanced price level to sustain demand [1][2] Group 2: Agricultural Challenges - The aging population of farmers in Japan is contributing to a decline in rice production, with some rice fields being left fallow due to long-term reduction policies [1][2] - Farmers are concerned that excessive implementation of reduction policies could lead to abandoned rice fields, complicating their ability to maintain current agricultural practices [2] Group 3: Economic Factors - The persistent high rice prices are attributed to a combination of supply-demand dynamics, distribution channels, policy directions, and the macroeconomic environment [2] - Current economic conditions in Japan suggest that rice prices may remain elevated, influenced by a state of "moderate inflation" in the economy [2]

Core Viewpoint - Farmers in Lofa County, Liberia, are urging the government, development partners, and consumers to increase support for local rice production, highlighting the structural disadvantages faced by local farmers compared to imported rice [1] Group 1: Local Rice Production - Local organic rice is grown using traditional and environmentally friendly methods, making it healthier and more sustainable [1] - The price of local rice is approximately $22 per bag, which is higher than the $16.5 per bag for imported rice from Asia, leading to market dominance by the latter [1] - Experts indicate that some imported rice may contain higher levels of arsenic and nutritional loss, while local organic rice is more nutritious and free from chemical residues [1] Group 2: Structural Challenges - The price difference reflects the structural disadvantages faced by local farmers rather than inefficiencies [1] - There is a call for government intervention through policy subsidies, trade protection, and public awareness campaigns to enhance competitiveness, ensure food security, and support rural livelihoods and the national economy [1] - Choosing local rice is framed as a choice for health, employment, and the future of the nation [1]

Core Viewpoint - India has surpassed China to become the world's largest rice producer, with projected production of 150.18 million tons by 2025 compared to China's 145.28 million tons, marking a significant shift in global agricultural dynamics [2][6]. Group 1: Production Achievements - India's rice production has reached a historic milestone, transitioning from a food-deficient nation to a key food exporter, with rice now being an important tool in India's foreign policy [2][6]. - The achievement challenges the long-held belief that China was the largest rice producer, as this is the first time India has outproduced China in rice [2][6]. Group 2: Agricultural Challenges - Despite the production success, there are concerns about the sustainability of rice farming in India, particularly regarding the depletion of groundwater resources, which has led farmers to incur significant debt to drill deeper wells [3][7]. - In key rice-producing states like Haryana and Punjab, groundwater levels have significantly declined, requiring drilling depths of 24 to 61 meters compared to just 9 meters a decade ago [3][7]. Group 3: Yield Comparisons - Although India has a larger area dedicated to rice cultivation than China, its yield per hectare remains significantly lower, with projections estimating an average yield of 4,390 kg per hectare by 2025-2026, still below the global average and China's yield of approximately 7,100 kg per hectare [4][8]. - Historical data shows that India's rice yield has improved over the decades, from 668 kg per hectare in 1950-1951 to 2,809 kg per hectare in 2021-2022, but the gap in productivity compared to global standards raises concerns about the sustainability of its leading position [4][8].