体育+文化+产业融合

Search documents
五粮液携手齐鲁足球超级联赛共绘“绿茵山海”荣耀新篇
Xin Lang Cai Jing· 2025-09-11 01:38
Group 1 - The 2025 Wuliangye Shandong Qilu Super League and the inaugural Qilu Football Club League Finals will commence on September 13 in Zibo, the birthplace of football, under the theme "Green Field Starts a New Journey, Mountains and Seas Share Glory" [2] - Wuliangye, as the title sponsor, collaborates with the Shandong Football Association to promote the integration of "sports + culture + industry," aiming to elevate Shandong football to a higher platform [4] - The sponsorship of the Qilu Super League represents Wuliangye's commitment to deepening its market presence in Shandong, a key strategic market, while fulfilling its social responsibility [6] Group 2 - Wuliangye aims to create a unique fan experience by integrating brand spirit into the event, focusing on "Shandong culture + football passion + Wuliangye craftsmanship" to enhance fan interaction and local特色活动 [8] - Visual elements such as medals, trophies, and mascots will incorporate Qilu culture and Wuliangye's brand spirit, with the championship trophy "Qilu Ruyi" symbolizing good fortune and dreams coming true [10] - The Qilu Super League serves as a crucial pathway from local amateur football to professional leagues, having already nurtured seven professional teams, thus contributing to the development of football talent in Shandong [10] Group 3 - Wuliangye expresses its intention to continuously support sustainable local events like the Qilu Super League, leveraging the FIFA 2026 World Cup platform to enhance its brand visibility [12] - The event is not only a sports occasion but also a reflection of the integration of Shandong's culture, tourism, and commerce, with Wuliangye's involvement enriching the overall experience [14] - Wuliangye plans to foster a harmonious and passionate community through football, engaging with millions of fans to create a vibrant lifestyle [14]