体育产业融合
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粤港澳全运会丨粤港澳以赛促融 体育消费与产业生态双升级
Zhong Guo Xin Wen Wang· 2025-11-17 03:02
Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is accelerating the integration of regional sports industries, transforming competition excitement into consumer spending and enhancing venue upgrades and ecosystem collaboration [1] Group 1: Economic Impact - The mascot IPs "Xiyangyang" and "Lerongrong" have seen explosive growth, with over 2,800 licensed products generating sales exceeding 680 million RMB [3] - During the National Games, ticket sales and tourism initiatives have led to a 26% increase in flight bookings to Guangzhou, Shenzhen, and Zhuhai, with overall cultural and tourism consumption in Guangzhou rising by 20% [4] Group 2: Venue Development - Guangdong is promoting public access to sports venues, while Hong Kong aims to attract millions to the Kai Tak Sports Park for high-end events, and Macau is offering specialized sports training programs [5] - The collaboration among the three regions is establishing a unified standard for sports events, enhancing the long-term development of the sports industry [5] Group 3: Future Trends - The integration of the sports industry in the Guangdong-Hong Kong-Macau Greater Bay Area is expected to focus on digital transformation, green development, and youth training over the next 5 to 10 years [6] - Recommendations include building a collaborative sports data platform, promoting energy-efficient venue renovations, and establishing a unified youth sports training system [6]
苏超爆火背后,真“南哥”是怎样炼成的?
Hu Xiu· 2025-08-01 13:23
Core Viewpoint - The article discusses how the Nantong team, known as "Nan Ge," has successfully established itself as a leading team in the Jiangsu Super League (JSL) through a professional training model and strong local support, showcasing the potential for local football clubs to thrive in China [1][36]. Group 1: Team Structure and Performance - The Nantong team has gained significant attention for its "professional standard" team-building model, which has been effective since the league's inception [2]. - The team is primarily composed of players from the Haimen Keti Yuan Club, which shares resources with a professional team in the China League Two, ensuring tactical consistency and player capability [3][4]. - Nantong's football resources are robust, with a history of professional teams and a strong talent pool, allowing for a competitive edge in the JSL [5][9]. Group 2: Youth Training and Development - The Haimen Keti Yuan Club has developed a comprehensive youth training system over 14 years, growing from a small team of seven to a full-fledged organization with nearly 300 signed players [15][28]. - The club has faced financial challenges but has adapted by restructuring its ownership to include local state-owned enterprises, providing a more stable financial foundation [21][20]. - The club's youth training approach emphasizes local talent development, with a focus on long-term player growth and multiple pathways for those not pursuing a professional career [30][31]. Group 3: Community and Economic Impact - The JSL has significantly increased local engagement, transforming football matches into community events that enhance local nightlife and tourism [41][42]. - The Nantong team has become a catalyst for local economic activity, with match attendance rising from an average of 2,000 to 7,000, and local businesses benefiting from increased foot traffic during games [43][44]. - The club plans to develop a "football industry ecological park" to integrate sports with local economic development, aiming to create a sustainable model for local sports industries [48][49]. Group 4: Future Prospects - The success of the Nantong team and the JSL reflects a broader potential for local football clubs in China to contribute to community identity and economic vitality [52][53]. - The article suggests that if more cities can cultivate their own successful teams like "Nan Ge," it could lead to a transformative impact on Chinese football and its integration into local culture [53].