Core Viewpoint - The "Sports Consumption · Enjoy Sanya - 2025 Sanya Sports Tourism Consumption Promotion Season" aims to integrate sports and tourism, enhancing Sanya's position as an international tourism consumption center while creating a shared and experiential sports tourism environment for residents and visitors [1][2] Group 1: Event Overview - The event is organized by Sanya's Tourism and Culture Broadcasting Sports Bureau, focusing on "sports consumption" and the vision of "Enjoy Sanya" [1] - The promotion season will run from November to December, featuring various sports events such as beach frisbee competitions, mountain running races, urban tennis tournaments, and surfing contests [1] Group 2: Sports and Tourism Integration - Sanya leverages its unique coastal resources to create diverse sports scenes, including activities like surfing, beach volleyball, sailing, and cycling along the Sun Bay Ring Road [1] - The promotion season serves as a precursor and training ground for the upcoming 2026 Asian Beach Games, aiming to stimulate sports consumption and enhance the city's sports atmosphere [2] Group 3: Activities and Engagement - The opening ceremony includes esports events like "Honor of Kings," land surfing challenges, Tai Chi interactive experiences, traditional Chinese medicine wellness areas, and themed markets, promoting a carnival atmosphere for public participation [1] - Residents and tourists can register for events through on-site registration points or the "Sanya Travel and Culture" official WeChat account [1]

沿着与汉丰湖一脉相连的长江往上，来到巫山县的红叶深处，可以感受到另一种运动风情。每年深 秋红叶渐染峡江两岸之际，中国长江三峡（巫山）越野赛都会吸引数千名选手从全国各地赶来。吸引他 们的不仅有国际越野跑协会（ITRA）和环勃朗峰越野跑（UTMB）两个全球知名平台对这一赛事品牌 的认证，更有蜿蜒于巫山山脉、累计爬升近3400米的独特赛道。 在现场观众的欢呼呐喊声中，广东选手黄学良划着桨板如箭般掠过开州汉丰湖上的终点拱门，拿下 他在2025年全国桨板锦标赛的第三块金牌。"我去年才接触桨板并爱上这项运动，连续两年专门来开州 参赛。"黄学良说，"这儿山好水好，在汉丰湖训练非常享受。" 为适应汉丰湖的水感，他提前4天就来试水。训练和比赛的间隙，他有充足的时间和队友一起体验 当地美食美景，"我喜欢吃开州粉蒸肉、香肠，这次还打算带点真空包装的特产回去。" 作为全国桨板锦标赛连续4年的举办地，开州已形成"周周有活动，月月有比赛"的常态化布局—— 除了桨板，摩托艇、龙舟、冬泳等赛事轮番上演，群众参与热情越来越高。在2025年全国桨板锦标赛 上，开州本地大众组参赛人数从首届的几十人增至170余人，最小的参赛者只有8岁。 赛事不仅点 ...

当下，体育旅游方兴未艾，未来的持续发展有赖于更多元、更安全、更具魅力的旅游场景的供给。能够 吸引游客"常来常往"的体育旅游目的地，不应只有步道、装备、教练等"基础设施"，还要打造有温度、 有情感的生活场景。例如，在徒步路线中设置标识，介绍当地动植物资源、地质演变过程等知识；在露 营基地推出观星、识别昆虫等自然教育与体验课堂，举办森林音乐会、户外观影等活动。考虑到户外运 动具有一定的风险，从业者也应掌握健康急救等相关知识，积极探索智能装备等科技应用，为户外运动 爱好者学习技能、拥抱自然保驾护航。 我们期待，每一位体育旅游的参与者，都能在运动中遇见更美的风景和更好的自己，在旅途中享受乐活 人生。 登山固然辛苦，但山顶上有更壮丽的风光；学习冲浪或许要呛几次水，但成功从板上起身逐浪而行时的 成就感也令人着迷。选择体育旅游的人，不再满足于简单的"看过"，而是追求"征服过"和"成长过"，这 也折射出当下人们对旅游的需求逐渐从"静态观赏"向"动态体验"转变，传递出追求健康生活的态度。 富于激情的玩法，催生了充满活力的新业态。当旅游与运动"握手",以"户外运动+"为核心的产业链正在 形成。从户外用品、智能可穿戴设备，到路线规 ...

央视网消息：在江西赣州的上犹，这座常住人口不足30万的山水小城，小众运动匹克球火热"出圈"。什么是匹克球，它和其他的球类运动又有 什么区别？ 匹克球在上犹为什么这么火？还要从2023年说起。当时，上犹县相关负责人赴粤港澳大湾区调研时发现，匹克球入门门槛低、老少皆宜，场地 建设成本相对可控，非常适合作为全民健身项目在县域推广。看准这一潜力，当地果断将匹克球作为体育产业发展的突破口，开启了"一县一 品、全域布局"的建设计划。 就是这样一个"四不像"的球类运动，融合了羽毛球的灵活，乒乓球的技巧和网球的机动性，在上犹已经吸引了超过5万人的高频次体验。每到 下班后或者周末，县城里星罗棋布的匹克球场就热闹起来。 上犹县教育体育事业发展中心主任余开亮介绍，把场地建在群众"家门口"、景区里、校园旁。比如他们最大的生态匹克球运动中心，原来是闲 置的荒山地，改造后建成13片的标准场地，既节约了成本，又让运动和生态美景完美结合。现在，全县已经建成各类匹克球场地310多片，基 本上实现城区"5分钟运动圈"的覆盖。 从校园到全国赛场 "匹克球"带火山水文旅 我们可以把匹克球看作一个镂空的塑料网球，它到底是怎么玩的？说白了，它就是在一个 ...

中新社广州11月16日电 (记者 蔡敏婕)当"一小时生活圈"内的跨境赛事成为日常，从赛场内的激烈 角逐到赛场外的消费热潮，从场馆改造的精致升级到产业生态的协同构建，十五运会作为首次由粤港澳 联合承办的全国运动会，其红利正推动区域体育产业融合迈入"加速跑"阶段。 11月14日，在广州正佳广场的十五运会和残特奥官方特许商品旗舰店，消费者正选购十五运会吉祥 物"喜洋洋""乐融融"文创产品。中新社记者 陈楚红 摄 赛事热度率先转化为消费动能，吉祥物IP的爆发式增长成为最直观的体现。以中华白海豚为原型 的"喜洋洋""乐融融"自亮相以来便跻身"顶流"，其主题盲盒在年轻消费群体中掀起抢购热潮。 连日来，记者看到，广州白云国际机场、天河商圈等区域的多家官方特许商品旗舰店前持续排起长 队，盲盒系列文创产品频频售罄，商家不得不张贴售罄通知。 "吉祥物很有活力，我9点就来排队，终于买到了。"香港游客王文手持刚购得的盲盒兴奋地说。线 上端同样火爆，吉祥物相关内容频繁登上实时潮玩热搜榜单，社交平台上的购买攻略引发大量收藏和评 论。广州市人民政府副秘书长、十五运会和残特奥会广州赛区执委会副主任朱小燚表示，目前已上市 2800余款特许产品 ...

今年群众性体育运动的高参与度，成为体育市场的一大亮点。在湖南永州这座小城，在正式比赛前，甚至都没有一个正规的赛事足球场。但经过短短两三个 月，这里却成为不少游客争相打卡的新目的地，体育场的"绿茵经济"也为当地拓展出更多新的消费业态。 球场赛事正酣，球迷们热情似火。但谁也想不到，这个球场竟然只用50多天就翻新成如今的样子。原先由于座位有限而抢不到票的球迷，一度都坐在树上观 赛，或者是垫着砖头踮起脚看比赛。而现在足球场的座位多达15000多个，吸引了不少外地游客。 湖南省足球联赛永州赛区新闻官 胡颖莹：我们的礼包也在不断地升级，之前我们展示的是农特产品，现在我们就挑选了一些像玩具文创产品等等。 从"一袋小橘子果干"到一个"自主IP文创产品"，今年，体育文创产业在永州萌出了新芽。距离球场不远的这个创意工作室内，设计人员刚刚完成一款新的潮 玩手办。 吸引游客的不仅是赛事，摆在座位上的赛事礼包也充满了玄机。 永州市壹禾生态文化创意传播有限公司项目部经理 王春琴：我们延伸了一系列的文创产品，足球的钥匙扣，纪念卡，还有冰箱贴。我们现在大概有十五六 款产品了。 在永州，当地以体育赛事为媒介，更多新的消费业态正在不断满足游客的 ...

Core Insights - The 15th National Games in Guangdong showcased the unique sports culture and industries of various cities, highlighting the diverse and charming aspects of the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] Group 1: City Presentations - Guangzhou's exhibition featured a commemorative set of 15 ping pong balls, each representing a different city landmark and sports project, symbolizing the collaboration and development among the 19 cities in the Greater Bay Area [1] - Shantou's representative, a 17-year-old dancer, expressed excitement about the incorporation of traditional dance elements in the opening ceremony, reflecting local cultural pride [1] - Zhaoqing displayed roller skates that were once presented as national gifts, emphasizing local manufacturing capabilities in sports equipment [2] Group 2: Cultural Integration - Cities are integrating local cultural symbols into sports products, enhancing the visitor experience and promoting local heritage during the National Games [2] - Qingyuan is promoting its local specialties, such as chicken and dragon boat racing, as new city identifiers, while offering discounts to athletes and tourists at local attractions [2] - Chaozhou is promoting Go as a leisure activity, integrating it with local intangible cultural heritage like traditional tea and dance, thereby enhancing its cultural tourism value [2] Group 3: Economic Impact - The event is expected to boost local tourism and consumption, with over a hundred local businesses collaborating to offer special tourism packages during the games [2]

（原标题：跟着全运去广东：21城掘金文体旅融合，打造"留客型"消费） 南方财经记者谭砚文 广州报道 广东是体育大省，"办赛就是办城"这一理念一直在广东有着最生动的诠释。在十五运会和残特奥会的机 遇之下，广东21个地市正在以特色体育项目为依托，打造城市新名片。 11月15日，在十五运会和残特奥会广东省执委会举行的第一场"城市体育性格"专题新闻发布会上，广 州、汕头、肇庆、清远、潮州市人民政府负责人，介绍城市体育性格、赛事运行保障、体育产业等情 况。国际赛事中心广州、冲浪之城汕头、柔道之乡肇庆、漂流之城清远、围棋之乡潮州均通过差异化体 育品牌建设，形成各具特色的体育性格。 随着十五运会的推进，广东密集的体育赛事形成了强大引力和巨大流量，让各地看到了"跟着赛事去旅 行"的文旅新机遇。借助鲜明的体育名片，各地正在推动文体旅商融合消费，将体育基因注入城市消 费，打造经济的新增长点。 当前，广东21个地市正借十五运会东风，打造各自的体育性格，塑造体育名片。 汕头是一座向海而生、因海而兴的城市，冲浪是其与生俱来的体育性格。汕头市人民政府副市长、十五 运会汕头赛区执委会副主任李钊介绍，66处海湾分布在长达91.96公里的南澳 ...

Core Insights - The event held on November 10 recognized the achievements of the cultural and sports sectors in China, with the Chun'an Cultural and Tourism Sports Bureau awarded as a national advanced unit for mass sports from 2021 to 2024 [2] - The 19th China环千岛湖公路自行车赛 set a new record with 8,850 participants, marking the highest single-day participation in amateur road cycling events in China [2] Group 1 - Chun'an has established a 660-kilometer "ring + radial" greenway network, offering ten classic cycling routes categorized into beginner, intermediate, and professional levels [3] - The region has developed various outdoor activity bases, including mountain climbing, rafting, and RV camping, creating a multi-dimensional sports and leisure product supply system [3] - A new consumption model for sports tourism has emerged, characterized by "one-day competition, multi-day stay" and "one participant, multiple tourists," enhancing the tourism experience [3] Group 2 - Chun'an aims to accelerate the integrated development of five tourism types: sightseeing, leisure, event, health, and themed tourism, transitioning from scenic views to immersive experiences [3] - The "sports + tourism" model has expanded event offerings to include cycling, marathons, triathlons, and water sports, enhancing the attractiveness of the region [3][5] - Chun'an is building a "event ecosystem" that combines top-tier events, mass fitness, and industry integration, promoting a dynamic tourism experience beyond just viewing the lake [5]

Core Viewpoint - The article highlights the significance of Zhanjiang as a "diving capital" in China, showcasing its rich history and culture in nurturing top diving talents, particularly through the Zhanjiang Diving Sports School, which serves as a breeding ground for champions [1][30]. Group 1: Zhanjiang's Diving Heritage - Zhanjiang is recognized as the birthplace of diving in China, with a history that dates back to the early 20th century when the sport was introduced [25]. - The city has a well-established talent selection system, focusing on children aged 6 to 7, assessing their physical coordination, jumping ability, and body shape [9]. - The training methodology includes innovative techniques developed by local experts, such as "land-based protection belts" and "land-based water splash techniques," which are essential for skill development [12]. Group 2: Training and Development - The Zhanjiang Diving Sports School employs an immersive training approach, where young athletes practice daily to refine their skills [4]. - The school emphasizes fostering a love for water and jumping among children, which is seen as the foundation for their growth as athletes [11]. - A seamless talent pipeline exists, transitioning athletes from beginner classes to national teams, ensuring the continuity of diving excellence in the region [15]. Group 3: Cultural and Economic Impact - The local cuisine, such as shrimp cakes, reflects the community's deep connection to the sea, symbolizing the cultural backdrop of Zhanjiang's diving tradition [18]. - The city has transformed its diving legacy into a vibrant tourism sector, offering various water sports experiences that attract both professional athletes and tourists [31][36]. - The success of local champions, like Quan Hongchan, has elevated Zhanjiang's profile, creating a "champion effect" that boosts tourism and local engagement in water sports [36][38].