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沙海变金海 内蒙古库布齐:赛事拉动假日经济
Zhong Guo Qing Nian Bao· 2025-10-10 11:56
引擎轰鸣,黄沙漫卷,一辆辆越野车驰骋于连绵沙丘之间——金秋十月的库布齐沙漠,因一场速度与激 情的盛会而沸腾。国庆中秋期间,2025中国汽车场地越野锦标赛杭锦旗站暨库布齐大越野沙漠拉力赛火 热开赛。昔日沉寂的沙海,如今已成为全国越野爱好者心驰神往的竞技场与旅游目的地。 来自广东的车手郭云辉已是第三次征战库布齐。他感慨道:"这里的沙地赛道极具挑战性,地形复杂多 变,对车手技术是极大的考验,正是这种独特性让我一次次重返。"专业赛事与自然地貌的深度融合, 持续吸引着来自全国各地的选手和观众,也塑造出库布齐独有的沙漠运动品牌。 为放大赛事效应、推动文体旅深度融合,今年,杭锦旗推出"跟着赛事去旅行"系列旅游权益包,整合景 区、住宿与餐饮资源,设计多条沙漠主题旅游线路,让游客在观赛之余,深度感受大漠风情与地域文 化。 刘悦嘉 中青报·中青网记者 石佳 10月3日, 2025中国汽车场地越野锦标赛杭锦旗站暨库布齐大越野沙漠拉力赛开赛。刘悦嘉/摄 人潮涌动,带动消费热潮。假日期间,内蒙古鄂尔多斯市杭锦旗各大酒店"一房难求",餐饮、特色产品 销量显著提升。"我们不仅为赛事而来,更被沙漠的壮美所震撼,当地人的热情也让旅途格外温暖。 ...
海南产经新观察:一块冲浪板撬动消费新热点
Zhong Guo Xin Wen Wang· 2025-10-09 05:54
海南产经新观察:一块冲浪板撬动消费新热点 中新网海南万宁10月9日电 (记者 张茜翼)官方披露的统计数据显示,2025年前8个月,海南省万宁市累 计接待游客总数667.34万人次,同比增长4.75%;实现旅游总花费63.44亿元,同比增长8.35%。 在产业衔接上,2025年万宁首次推出"潮玩山海·浪动万宁"第一届万宁市体育旅游休闲季,全年谋划40 多场体育赛事活动,形成"月月有赛事,季季有精彩"的体育旅游氛围;通过"一赛多游"模式,将赛事流 量转化为旅游消费。 由是,万宁吸引游人慕名而来,络绎不绝。2024年,万宁累计接待游客总数902.87万人次,同比增长 7.42%;实现旅游总收入82.29亿元,同比增长14.55%。 发展引擎:"文体旅商"融合 图为萌宠在万宁化身"冲浪高手",踏浪前行,萌态百出,趣味十足。 中新网记者 骆云飞 摄 万宁是远近闻名的冲浪胜地。一块冲浪板撬动消费新热点,不断放大万宁体育旅游的吸引力,使之跃升 成为了充满年轻活力的体育旅游目的地。 在万宁市委常委、市政府副市长刘超看来,其成功不仅体现在数据增长上,更在于探索出了一条以资源 为基、以赛事为引、以产业为体的高质量融合发展路径。 ...
海南依托“双环”公路丰富产品供给,为游客带来新体验
Hai Nan Ri Bao· 2025-10-08 01:12
海南依托"双环"公路丰富产品供给,为游客带来新体验 在"路"上,与山海相逢 "以前从没听说过的村子,竟然别有洞天!"10月7日,伴随着海浪声,游客符志斌掏出手机,对着大 海拍下一段视频。他所说的村子是位于儋州市木棠镇的神冲村,是一座约有400年历史的火山石渔村。 如今,这座紧邻环岛旅游公路的村落"摇身一变",成了时尚新潮的海南神冲滨海旅游度假区,吸引众多 游客自驾前来参观体验。 10月1日,海南神冲滨海旅游度假区首开区开启试运营。"首开区开放六大空间,分别是火山石屋民 宿、潮餐厅、汐咖啡、神冲之心、水上活动中心、海上俱乐部。"海南神冲滨海旅游度假区相关负责人 介绍。 国庆中秋"双节"假期,自驾车辆纷纷驶上海南环岛旅游公路与环热带雨林国家公园旅游公路,沿 着"一条环海、一条环山"的"双环"公路饱览海岛风情。与此同时,海南各地依托"双环"公路推出多样活 动,丰富旅游产品供给,为八方游客带来旅游新体验。 在海南环岛旅游公路儋州段,与海南神冲滨海旅游度假区相隔约4公里的儋耳追光驿站也是一处"宝 藏"目的地。赶海寻鲜、桨板追日落等项目让游客可以在此尽情享受大海带来的清凉与欢乐,红树林探 秘、手工标本制作等科普研学内容则 ...
活力中国调研行丨“体育+旅游”点燃活力 激发蓝色发展引擎
Yang Shi Xin Wen Ke Hu Duan· 2025-10-04 12:57
Core Insights - The integration of sports and tourism in Hainan, particularly in Wanning's Riyue Bay, is driving significant growth in the sports tourism industry, with a focus on surfing as a key attraction [1][13]. Group 1: Tourism and Visitor Experience - Wanning's Riyue Bay has become a popular surfing destination, attracting thousands of tourists during the holiday season, with many coming specifically to learn and experience surfing [1][2]. - The beach is bustling with activities, including professional photography for tourists, surfing lessons from coaches, and rental services for sports equipment [4][6]. - The surfing experience classes are in high demand, with instructors working long hours to accommodate the influx of visitors, creating new job opportunities for local residents [6][7]. Group 2: Economic Impact and Community Development - The surfing culture has led to the emergence of a "surfing village" nearby, with 53 guesthouses established in a small community, reflecting the growing popularity of surfing-themed tourism [9][11]. - New tourism routes combining accommodation, surfing, and river tracing have been introduced, enhancing the overall visitor experience and providing new income sources for returning migrant workers [11][13]. Group 3: Sports and Tourism Integration - Wanning offers a variety of water sports beyond surfing, including jet skiing, diving, sailing, and skydiving, contributing to a more diverse tourism experience [13]. - The local government is leveraging free trade policies to create a concentrated hub for sports and outdoor equipment, facilitating deeper integration of sports, tourism, and consumer spending [13][15]. - By 2024, sports tourism consumption is projected to account for 55% of Wanning's total tourism revenue, highlighting the significant economic impact of this sector [13]. Group 4: Broader Trends in Hainan - Hainan is developing a sustainable model for "sports+" multi-industry integration, capitalizing on its unique tourism resources and free trade advantages [17]. - The province hosts various professional sports events throughout the year, such as marathons and international competitions, enhancing its appeal as a sports tourism destination [15][17].
五指山集中签约一批项目
Hai Nan Ri Bao· 2025-09-30 01:34
五指山集中签约一批项目 此次签约的5个项目分别为藤云麓·五指山体康旅综合体项目、五指山春暖花开饮品厂项目、五指山 陆基循环水大西洋鲑鱼全产业链项目、五指山牙力村乡村度假综合体项目、五指山猪保种养殖项目。 其中,藤云麓·五指山体康旅综合体项目将分三期建设,是此次签约项目中单体投资额最大的项 目,投资总额约11.2亿元,项目将建设自行车综合训练基地、田径足球场及其他相关体育培训配套设 施。同时,项目拟建设集经济林果、南药种植、文化体验,旅游休闲于一体的旅游观光区域,项目预计 5年内完成建设。 海南日报五指山9月29日电(海南日报全媒体记者 谢凯 见习记者 黄富国 特约记者 钟丽)9月29日, 五指山市举行2025年招商引资项目集中签约仪式,共签约5个项目,概算总投资额超15亿元,项目涵盖 文旅、热带特色高效农业、康养、高新技术等产业。 仪式上,五指山市农业农村和水务局等相关部门、乡镇分别与海南岑山体育健康服务有限公司、海 南岑山农牧有限公司、海南美林和邦控股集团有限公司、中冶天工集团有限公司中原公司、海南雨林宿 集度假酒店有限公司、北京新鲑泽水产科技有限公司等6家企业签署投资协议、战略合作协议等。 总投资额超15 ...
感受新体旅新消费新活力,2025中国运动休闲大会在日照开幕
Qi Lu Wan Bao Wang· 2025-09-28 04:30
本届大会以"新体旅 新消费 新活力"为主题,在万平口阳光海岸绿道,举办海陆空一体布局的十项精彩 赛事活动。既有滨海万人畅走骑游赛、"千船竞发"休闲桨板皮划艇赛等主题赛事,也有中华名人垂钓俱 乐部海钓赛、赶海赛,还有"好运山东 健行大运"自行车运动联赛、"好运山东 乐享齐城"定向运动联 赛、"好运山东"山东省帆船运动联赛等品牌赛事,以及轮滑赛、滑步车赛,沙滩足球、海岸网球、热气 球、动力伞展演等。多场景设置、多业态融合、沉浸式体验,上万名群众在参与中感悟生态之美、运动 之美、生活之美。 齐鲁晚报·齐鲁壹点 邹慧 9月27日,2025中国运动休闲大会暨山东省体育消费季(日照)主会场在万平口阳光海岸启动。上午 8:55,伴着清脆的鸣枪号令响起,蜿蜒的阳光海岸绿道上人头攒动,主题赛事活动滨海万人畅走骑游赛 首先拉开帷幕。 大会还创新文体旅商消费场景,举办了"好运山东"2025山东省体育消费季(日照)主会场暨日照水上运 动嘉年华活动,还特别打造了运动休闲市集,并发布了10条"经山历海"体育旅游线路,内容涵盖骑行、 登山徒步、沙滩运动、赶海和露营等多种户外体验,拓展全民参与的广阔平台,有效激发大众消费热 情。此外,202 ...
两座“城”何以吸引世界目光?
Hai Nan Ri Bao· 2025-09-26 01:29
Core Insights - The article highlights the development of Hainan's Boao Lecheng International Medical Tourism Pilot Zone and Wanning Riyue Bay as emerging destinations attracting global attention through innovative healthcare and vibrant sports tourism [1][3][4]. Group 1: Medical Tourism - Boao Lecheng is recognized as China's only "medical special zone," facilitating the introduction of 512 types of international innovative drugs and medical devices, with 21 products accelerated for market entry in China [3][4]. - The zone has seen a significant increase in medical tourism, with visitors rising from approximately 51,000 in 2019 to 413,700 by 2024 [5]. Group 2: Sports Tourism - Wanning is becoming a hub for sports tourism, offering diverse activities such as surfing, diving, and skydiving, contributing to a vibrant tourism atmosphere with events held monthly [3][5]. - The city effectively utilizes sports events to drive tourism, with the upcoming 2025 Wanning Marathon expected to attract over 17,000 participants and generate direct tourism spending of 26.9 million yuan, alongside indirect spending of nearly 30 million yuan [5]. Group 3: Economic Impact - Wanning's tourism sector has shown growth, with 6.67 million visitors recorded from January to August this year, marking a 4.75% increase, and total tourism expenditure reaching 6.34 billion yuan, up 8.35% [6]. - The integration of sports events and tourism experiences is creating a new consumption model, enhancing visitor engagement and extending their stay [5][6].
(活力中国调研行)一块冲浪板撬动新消费 侨乡万宁成“冲浪天堂”
Zhong Guo Xin Wen Wang· 2025-09-25 07:03
Core Insights - The article highlights the transformation of Wanning, Hainan, into a "surfing paradise," driven by the popularity of surfing as a sport and its integration into tourism, leading to a surge in local economic activity [1][3]. Group 1: Surfing as a Tourism Driver - Wanning, located on Hainan Island's southeastern coast, boasts a coastline of 109 kilometers, with Riyue Bay known for its clear waters and excellent wave conditions, making it ideal for professional training and competitions [3]. - The area experiences over 200 surfing days annually, with average wave heights of 1 to 2 meters and a consistent water temperature of around 26 degrees Celsius, attracting surfers from around the world [3][4]. - Since hosting its first international surfing competition in 2010, Wanning has become a hub for high-profile surfing events, including the ISA World Longboard Surfing Championships and the WSL Challenger Series [3][4]. Group 2: Economic Impact and Development - The "surfing economy" has flourished, with the number of accommodations in Riyue Bay increasing from a few to dozens, leading to high demand during peak seasons [4]. - In the first eight months of 2025, Wanning received 6.67 million tourists, generating a total tourism expenditure of 6.34 billion RMB [6]. - The local government is promoting a "one competition, multiple tourism" model, enhancing the appeal of various locations like Riyue Bay and Shimei Bay, and is planning to develop an international sports industry park [6]. Group 3: Future Developments - A new facility, "Riyue Surf Station," is set to open in October, featuring an artificial surfing pool and sports park to cater to year-round surfing needs [6]. - The local government aims to diversify tourism offerings by developing new activities such as hiking, cycling, and low-altitude flying, creating a comprehensive year-round tourism experience [6].
京张体育文化旅游带规划发布
Ren Min Ri Bao· 2025-09-23 21:43
本报电(记者施芳)近日,第五届京张体育文化旅游带发展大会暨第八届北方民宿大会在北京市延庆区举 办。会上,北京市延庆区、河北省张家口市分别发布京张体育文化旅游带规划,两地将开展世界级长城 大景区项目、京张体育文化旅游带延庆奥林匹克园区及周边旅游基础设施改造项目、雪如意滑雪场及小 镇项目等十大重点项目和十大赛事活动,协同推进京张体育文化旅游带建设。 作为京津冀协同发展战略的重要抓手,京张体育文化旅游带建设5年来成效显著。在机制创新方面,两 地成立了多个专业联盟,推动区域合作深入开展。在遗产利用方面,延庆奥林匹克园区成为热门冰雪旅 游打卡地,各类赛事助力冬奥场馆四季运营,举办大量各级赛事与文旅活动。"四季八线嗨玩京张"等主 题线路相继推出,京张全季体育旅游嘉年华等活动的影响力不断扩大。 ...
湖北京山:小网球“打”出产业链 激发经济活力
Zhong Guo Xin Wen Wang· 2025-09-23 08:17
湖北京山:小网球"打"出产业链 激发经济活力 中新网湖北京山9月23日电 题:湖北京山:小网球"打"出产业链 激发经济活力 京山是全国唯一的"中国网球特色城市"。约60万人口中,网球爱好者达10万余人,其中青少年占近六 成。 作者 马芙蓉 成丽平 2025京山网球公开赛(简称"京网")20日至28日在湖北京山举行,来自美国、加拿大、菲律宾等20多个国 家和地区的130余名网球运动员挥拍竞技。京山由此成为中国首个承办国际职业网球赛事的县级市。 据了解,深厚的民众基础、触手可及的场地、亲民的价格,是网球运动在京山遍地开花的关键原因。 1983年,京山建成第一片标准沙土网球场,网球运动由此生根发芽。历经40余年发展,如今该市拥有 340余片网球场。市民在城区任意位置步行15分钟内,便能找到打网球场所。 近日,中新网记者走进京山,探访这座小城的网球故事。 2025京山网球公开赛举行开幕式。 张畅 摄 海内外网球爱好者纷至沓来 "赛事是检验京山网球能力的试金石。"李伟表示,如今京山几乎周周有赛事,练就了成熟的赛事运行体 系及组织能力。依托各类赛事,一批批运动员和爱好者"带着球拍游京山"。今年以来,京山以赛招商, 签约超 ...