Core Insights - The 15th National Games, hosted jointly by Guangdong, Hong Kong, and Macau, serves as a significant catalyst for the development of the sports industry in the Greater Bay Area, linking it to global markets [1] - The event emphasizes the importance of cross-border trade and the internationalization of sports brands, aiming to inject new vitality into the region's economic development [1] Group 1: Event Overview - The Guangdong-Hong Kong-Macau Greater Bay Area Sports Brand Going Global and Cross-Border Trade Exchange Conference was held on August 20, focusing on strategies for sports brands to expand internationally [1][2] - The conference attracted representatives from government, business, and academia to discuss the internationalization of the sports industry and its role in regional economic growth [1][2] Group 2: Infrastructure and Policy Support - Nansha District has implemented a "Five Ports Linkage" development strategy, enhancing the synergy between ports, shipping, trade, industry, and finance, with Nansha Port becoming the largest comprehensive port in South China [2] - The Nansha Comprehensive Bonded Zone offers dual policy benefits from both the Free Trade Zone and the bonded zone, significantly reducing import/export costs and improving customs efficiency for sports products [2][3] Group 3: Market Opportunities and Strategies - Nansha is promoting the integration of sports event IP with cross-border e-commerce, facilitating the global reach of traditional sports culture and innovative sports products [3] - The conference highlighted the importance of leveraging the advantages of the bonded zone and free trade zone to empower the cross-border development of the sports industry [5] Group 4: Academic and Industry Insights - Experts discussed the collaboration between Guangdong's sports industry and Hong Kong-Macau in event operations and sports goods manufacturing, aiming to create a global sports industry base [6] - Strategies for entering the African market were proposed, emphasizing the potential for cross-border e-commerce in addressing the region's sports industry needs [6] Group 5: Practical Experiences and Solutions - Leading companies shared insights on digital transformation, flexible supply chain construction, and cross-border payment optimization, addressing challenges faced by sports brands in international markets [7] - A roundtable discussion focused on how bonded zone policies can lower costs for companies going global and innovate cross-border e-commerce models [7] Group 6: Conclusion - The event established a platform for cross-industry exchange, reinforcing Nansha's position as a hub for sports brands going global, contributing to the integration of the Greater Bay Area into global value chains [10]

Core Viewpoint - The forum focuses on exploring new opportunities for sports brands to expand internationally, leveraging the upcoming 15th National Games and the Special Olympics as a catalyst for high-quality development in the Greater Bay Area sports industry [1][2][6] Group 1: Event Overview - The forum titled "Sailing from Nansha: Riding the Wind of the 15th National Games" was held in Nansha, Guangzhou, aiming to discuss the integration of sports brands with cross-border trade [1] - The event was organized by various governmental and business entities, highlighting the collaborative effort to promote sports industry growth in the region [1] Group 2: Industry Development - The sports industry in the Greater Bay Area is experiencing robust growth, with a strategic focus on international market expansion [2] - Nansha is enhancing its policy advantages and port functions to create a favorable business environment for companies looking to enter international markets [2][3] Group 3: Strategic Insights - The integration of sports events with cross-border e-commerce is being promoted to help local brands access international markets [2] - A three-step strategy for companies to enter the African market includes optimizing global layout, integrating sports with e-commerce, and leveraging policy benefits [3] Group 4: Corporate Experiences - Companies shared their experiences in transitioning from traditional manufacturing to global branding, emphasizing the importance of brand exposure through high-profile events like the National Games [4][5] - The significance of digital tools in empowering Chinese companies for international expansion was highlighted, showcasing the need for comprehensive logistics and marketing solutions [4] Group 5: Cultural and Market Insights - The importance of cultural elements in sports branding was discussed, suggesting that sports culture should be promoted alongside products to resonate with younger audiences [5] - The need for precise market data and cultural connections to effectively penetrate the African market was emphasized, advocating for sports as a bridge for cultural exchange [5] Group 6: Conclusion - The forum established Nansha's pivotal role as a hub for sports brand internationalization, contributing to the global sports economy with a focus on the upcoming National Games and Special Olympics [6]