Core Viewpoint - The "Su Super" football league in Jiangsu Province has gained immense popularity, showcasing the potential of grassroots sports to invigorate local economies and foster community spirit through affordable ticket prices and city branding [1][2][4]. Group 1: Economic Impact - The ticket price for the "Su Super" matches is only 9.9 yuan, significantly lower than typical entertainment costs, which has led to a surge in attendance, with over 20,000 spectators at the first home game in Yangzhou [1]. - On the day of the match, Yangzhou saw an 80% increase in new visitors, indicating that the event not only attracts football fans but also boosts local tourism and economic activity [1]. - The league has prompted local governments to offer free access to A-level tourist attractions for visitors, further enhancing the economic benefits of hosting matches [1]. Group 2: Community Engagement - The "Su Super" league emphasizes city identity, with teams named after their respective cities, fostering a strong connection between the teams and local residents [2]. - Fans actively participate in supporting their teams, creating a vibrant atmosphere that reflects local culture and pride, transforming the matches into community events rather than just sporting competitions [2]. - The league has shifted the perception of football from an elite sport to a community-driven event, encouraging widespread participation and engagement [2]. Group 3: Competitive Landscape - The success of "Su Super" is attributed to the relatively balanced GDP distribution among Jiangsu's 13 cities, which fosters healthy competition and collaboration among them [3]. - In contrast to provinces like Guangdong, where economic disparities exist, Jiangsu's cities are motivated to improve their standings, contributing to the league's overall success [3]. - The cultural richness and historical significance of Jiangsu also provide a strong foundation for the league's popularity and economic viability [3]. Group 4: Future Implications - The success of "Su Super" offers a new model for integrating sports with cultural and tourism development, demonstrating that affordable grassroots events can generate significant emotional and economic value [4]. - The league illustrates that cities can thrive by focusing on community engagement and cultural integration rather than solely on high-profile professional sports [4].