（来源：中国旅游报） 转自：中国旅游报 □ 本报记者 高 慧 终场哨响，比分定格。2025湖南省足球联赛（以下简称"湘超"）近日在数万人的欢呼与呐喊中落下帷 幕。关于足球的故事并未结束——线下，长沙五一广场、坡子街等商圈人流如织，凭"湘超"票根享受折 扣的提示牌随处可见；线上，关于赛事、旅游、美食的话题持续刷屏。 自2025年9月7日开赛至2025年12月27日收官，98场"湘超"赛事如同一颗颗投入湖面的石子，激起的涟漪 远超赛事本身。数据显示，赛事期间，"湘超"现场观赛总人次达241.35万，带动全省文旅消费高达 136.79亿元。 "湘超"门票变身文旅联票 赛事期间，湖南近500个官方"第二现场"（官方组织的公共观赛区域）扎根商圈夜市、非遗市集、工业 旅游点等消费聚集地，将观赛氛围从体育场延伸至城市各个角落。 赛场外，一种更为多元的消费场景也同步上演：长沙黄兴南路步行街餐饮店推出"凭球票享折扣"活动， 带动营业额增长；株洲将"第二现场"与工业旅游深度融合，常德将"第二现场"嵌入河街非遗市集，让观 赛者在为球队助威之余，也能深度感受城市文化底蕴。这些场景的延伸，不仅有效缓解了第一现场的观 赛压力，更实现了赛 ...

Core Viewpoint - The trend of "traveling for matches" is becoming popular, with local sports events driving tourism and consumption, injecting new vitality into the cultural and tourism economy [1][5]. Group 1: Impact of Local Sports Events - The "Su Super" league has successfully transformed spectator attendance into tourism revenue, with a reported service revenue of 37.96 billion yuan from May 10 to July 7 [3]. - The "Su Super" league has led to a nearly 200% year-on-year increase in summer tourist bookings in Jiangsu province since July [3]. - The "Village Super" league has also spurred tourism in Guizhou, with hotel and local cuisine searches increasing by over 500% and visitor numbers rising by 54% compared to the previous weekend [4]. Group 2: Economic Growth and Policy Support - Various local governments are leveraging sports events as new economic growth points, with initiatives to attract high-profile events through financial incentives [5][6]. - The integration of sports events with local tourism and consumption is seen as a way to enhance cultural life and stimulate economic growth [5][6]. - Recommendations for further exploration of the synergy between sports events and local culture, as well as improvements in event quality and audience experience, are emphasized for achieving dual economic and social benefits [6].

Core Viewpoint - The rise of "event-driven tourism" is transforming local economies, with various regional football leagues like "Su Super," "Zhe Super," "Gan Super," and "Village Super" driving significant increases in tourism and consumption during the summer season [1][4]. Group 1: Economic Impact - The "Su Super" league generated a total service revenue of 37.96 billion yuan from May 10 to July 7, with a notable increase in tourism-related bookings, which rose nearly 200% compared to the previous year [1]. - During the weekend of August 2-3, cities hosting "Su Super" matches saw tourism bookings increase by over 20% year-on-year [1]. - The "Village Super" league in Guizhou led to a 30% increase in travel to the region during the weekend of July 26-27, with a 54% rise in visitor numbers to the specific location of the matches [3]. Group 2: Consumer Behavior - Tourists from major cities such as Shanghai, Hangzhou, and Beijing are increasingly traveling to watch "Su Super" matches, indicating a growing trend of family-oriented travel for sporting events [2]. - The search volume for local accommodations and food options in areas hosting "Village Super" matches surged by over 500% and saw significant increases in interest for local cuisine [3]. Group 3: Policy and Development - Local governments are recognizing the economic potential of sports events, with initiatives like the Haikou City measures promoting high-quality cultural and sports events, offering financial incentives for hosting international-level competitions [4]. - Experts suggest that the integration of sports events with local culture and commerce can enhance economic growth and improve community engagement, advocating for diverse consumer experiences and high-quality event management [4].