Core Viewpoint - The rise of "event-driven tourism" is transforming local economies, with various regional football leagues like "Su Super," "Zhe Super," "Gan Super," and "Village Super" driving significant increases in tourism and consumption during the summer season [1][4]. Group 1: Economic Impact - The "Su Super" league generated a total service revenue of 37.96 billion yuan from May 10 to July 7, with a notable increase in tourism-related bookings, which rose nearly 200% compared to the previous year [1]. - During the weekend of August 2-3, cities hosting "Su Super" matches saw tourism bookings increase by over 20% year-on-year [1]. - The "Village Super" league in Guizhou led to a 30% increase in travel to the region during the weekend of July 26-27, with a 54% rise in visitor numbers to the specific location of the matches [3]. Group 2: Consumer Behavior - Tourists from major cities such as Shanghai, Hangzhou, and Beijing are increasingly traveling to watch "Su Super" matches, indicating a growing trend of family-oriented travel for sporting events [2]. - The search volume for local accommodations and food options in areas hosting "Village Super" matches surged by over 500% and saw significant increases in interest for local cuisine [3]. Group 3: Policy and Development - Local governments are recognizing the economic potential of sports events, with initiatives like the Haikou City measures promoting high-quality cultural and sports events, offering financial incentives for hosting international-level competitions [4]. - Experts suggest that the integration of sports events with local culture and commerce can enhance economic growth and improve community engagement, advocating for diverse consumer experiences and high-quality event management [4].

Core Viewpoint - The grassroots football league "Su Chao" in Jiangsu has gained unexpected popularity, showcasing regional economic vitality and community engagement through local sports events [3][4][10]. Group 1: Event Overview - "Su Chao," officially known as the Jiangsu Provincial City Football League, is organized by the Jiangsu Provincial Sports Bureau and local governments, featuring teams from 13 cities [5]. - The league began on May 10, 2023, initially gaining traction within local circles before becoming a nationwide sensation [6][11]. - Ticket prices have skyrocketed, with a ticket originally priced at 10 yuan being sold for as much as 600 yuan, indicating high demand [6][8]. Group 2: Audience Engagement - The second round of "Su Chao" attracted over 60,000 spectators, with average attendance nearing 10,000, surpassing professional leagues like the Chinese Super League [8][10]. - Recent matches in Yancheng and Xuzhou saw attendance exceed 20,000, significantly higher than concurrent matches in the China League [8][10]. - The league has sparked a surge in related merchandise sales, with customized items selling well on platforms like Xianyu and Pinduoduo [6][10]. Group 3: Cultural Impact - "Su Chao" has become a platform for regional cultural expression, with matches reflecting local rivalries and community pride [6][12]. - The league's success is attributed to its grassroots nature, allowing for broad participation from various demographics, including students and local enthusiasts [12][14]. - Social media has played a crucial role in amplifying the league's visibility, with significant engagement on platforms like Douyin and Xiaohongshu [19][21]. Group 4: Economic Implications - The popularity of "Su Chao" has positively impacted local economies, with increased tourism and local business sales, such as food and merchandise [9][10]. - The league's success has also influenced the stock market, with football-related stocks experiencing a surge following the league's rise in popularity [10]. Group 5: Future Prospects - Discussions are ongoing about the sustainability of "Su Chao" and whether it can maintain its momentum without succumbing to commercialization [22][24]. - Comparisons are drawn with the earlier success of the Guizhou "Village Super" league, which also experienced a surge in popularity but has since seen a decline in engagement [22][24]. - Experts suggest that "Su Chao" could benefit from establishing a strong brand identity to ensure long-term success and community involvement [23][24].