体育赛事运营

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力盛体育“三赛同周”引爆体育市场,品牌影响力持续扩大
Xin Lang Cai Jing· 2025-05-20 07:41
Core Viewpoint - Lisheng Sports has successfully organized three major national-level sports events within the same week, showcasing its strong capabilities in sports event management and enhancing the value of sports IP in China [1][4]. Group 1: Event Highlights - The China Professional Golf Tour Chongqing Open, exclusively operated by Lisheng Sports, featured 144 top players from 17 countries, with local champion Zhou Yihan winning the title and becoming the first "Four-time Champion" in the tour's history [2]. - The China GT Supercar Championship held at the Shanghai International Circuit showcased 29 cars and over 50 drivers, concluding with a dramatic finish decided by just 0.2 seconds, highlighting the excitement of motorsport [2]. - The CKC China Karting Championship in Guangzhou attracted nearly 100 participants across various age groups, demonstrating the growing popularity and competitive spirit in karting [3]. Group 2: Company Strategy and Market Position - Lisheng Sports is recognized as a leading operator in automotive sports and a pioneer in the marketization and digital transformation of the sports industry in China, managing high-profile events and developing a comprehensive sports IP ecosystem [4]. - Recent government policies aimed at supporting the high-quality development of the sports industry present new opportunities for growth, which Lisheng Sports is actively pursuing through strategic partnerships and resource integration [4]. - The company has entered a strategic partnership with the China Golf Association to exclusively promote the China Men's Professional Golf Tour, capitalizing on the expanding market for golf, projected to grow from approximately $13.12 billion in 2025 to $19.7 billion by 2034, with a CAGR of 4.15% [5]. Group 3: Upcoming Events - Lisheng Sports is set to host the FIA Formula E World Championship in Shanghai from May 31 to June 1, 2025, which is expected to attract significant attention due to its focus on environmental sustainability and innovation in motorsport [5].
钱江世纪城举办少年儿童游泳赛
Hang Zhou Ri Bao· 2025-05-14 02:38
作为第19届亚运会和第4届亚残运会游泳项目的比赛场馆,杭州奥体AT中心游泳馆凭借国际顶尖的 硬件设施和成熟的赛事运营体系,先后承办了全国花样游泳冠军赛、全国残疾人游泳锦标赛、全国青年 跳水锦标赛、全国民办中小学游泳系列赛暨杭州市第四届国际学校青少年IYSC&SWIMS游泳邀请赛等 一系列高水平赛事。去年2月,杭州奥体AT中心游泳馆挂牌"浙江省游泳队训练基地"和"浙江省游泳队 后备人才基地"。当年,游泳馆训练池、儿童嬉水池等对公众开放,至今已服务和接待市民约40万人 次。 本次赛事由浙江省游泳协会指导,杭州萧山亚运场馆投资建设有限公司主办,以"发掘未来之星, 推动全民健身"为宗旨,致力于打造国内少年儿童游泳赛事新标杆。 "此次举办首届'杭州奥体杯'游泳赛事,是我们在体育赛事运营领域的一次全新尝试,也是我们为 广大游泳爱好者搭建的一个展示自我、交流学习的平台。"杭州萧山亚运场馆投资建设有限公司总经理 杨宝定介绍,本次比赛成绩将上传SwimCloud官方授权认可,这不仅是对参赛选手运动水平的权威认 证,更为他们未来的职业发展奠定了坚实基础。 日前,2025年"杭州奥体杯"第一届TSS明日之星少年儿童游泳公开赛暨浙江 ...