Core Viewpoint - The sports sector is leading the industry in 25H1, with other segments and stocks still showing potential highlights. A-share brands have improved revenue growth in Q2, driven mainly by e-commerce and direct sales channels, while profit margins are under pressure. Some stocks like Ge Li Si and Jiu Mu Wang have achieved positive net profit growth [1][2]. Group 1: A-share Brands - Revenue growth in 25Q2 improved compared to Q1, with median growth rates of -4.2% in Q1 and -3.0% in Q2, primarily driven by e-commerce and direct sales channels, while franchise channels are under significant pressure [2]. - E-commerce channels are leading growth, with brands like Hai Lan Zhi Jia, Bi Yin Le Fen, and Jiu Mu Wang expanding direct sales channels, showing positive results, while franchise channels are contracting overall [2]. - In terms of profit, Q2 saw increased pressure on net profits, with only Jiu Mu Wang (+41.3%), Ge Li Si (+38.8%), and Hai Lan Zhi Jia (+1.4%) achieving positive growth in net profit, while others experienced varying degrees of decline [2]. - Inventory turnover days increased for most brands in Q2, indicating weak sales and rising inventory levels, with only a few brands like Ge Li Si and Luo Lai Life showing improved turnover days [2]. Group 2: Hong Kong Sports Brands - In 25H1, revenue for Hong Kong sports brands showed positive growth, with e-commerce channels leading, and major brands like Anta Sports and Xtep International achieving high growth through specialized brands [3]. - The competition in the mass sports sector intensified in Q2, with most major brands, except Li Ning, experiencing a slowdown in revenue growth compared to Q1 [3]. - Profitability remained stable in 25H1 despite pressures on gross margins from increased online sales and deeper discounts, with brands maintaining healthy net profit margins through cost control and efficiency improvements [3]. - Inventory management is strong for brands like Xtep International and Li Ning, with stable inventory turnover days, while Anta Sports and 361 Degrees saw increases in inventory levels [3]. Group 3: Investment Recommendations - The company sees four main investment themes: the ongoing trend in sports, resilient performance in the sports sector, opportunities in structural demand for affordable luxury, undervalued high-dividend stocks, and expansion into new businesses and models [3].