体验式团圆
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高铁串联新春“微度假”,长三角家庭青睐“体验式团圆”
Yang Zi Wan Bao Wang· 2026-01-27 10:04
Group 1 - A short-trip travel trend is emerging in the Yangtze River Delta as families seek high-quality companionship during the Lunar New Year, facilitated by convenient high-speed rail networks [1] - Jiangsu province is showcasing strong consumer vitality during the Spring Festival, with Nanjing being a top tourist destination and a source of travelers [2] - Traditional customs and interactive educational destinations are gaining popularity among families, with events like the "Spring Festival Garden Party" at Nanjing Hongshan Forest Zoo focusing on animal science [3] Group 2 - Shanghai Lego Land Resort, opening in summer 2025, is rapidly becoming a market hotspot by focusing on families with children aged 2 to 12, particularly attracting visitors from Jiangsu [5][6] - The upcoming New Year event "Big Happiness for the New Year" at Lego Land will feature interactive activities and large Lego installations, enhancing family engagement [5] - The convenience of high-speed rail is crucial for attracting Jiangsu families, with travel times to Lego Land being only 1-2 hours [8] Group 3 - The "Big Happiness for the New Year" event at Lego Land is designed to create a multi-layered Spring Festival experience, including traditional performances and interactive activities [10] - The opening of Lego Land has significantly boosted tourism in Jinshan District, promoting a "theme park + ancient town" model to enhance visitor stay and spending [10] - The integration of high-speed rail is connecting quality cultural and tourism resources in the Yangtze River Delta, fostering a new paradigm of experiential family reunions during the Spring Festival [12]