Core Insights - The upcoming double holiday period, coinciding with the Mid-Autumn Festival, is expected to see a significant increase in travel demand, with domestic travel intentions up by 30% year-on-year and outbound travel intentions up by over 40% [8][10][13] Group 1: Domestic Travel Trends - There is a notable shift in traveler preferences from "going to see" to "going to experience," indicating a growing interest in experiential travel [8][10] - Popular autumn viewing destinations include Kanas, He Mu, and Baihaba in Xinjiang, with a 125% increase in search interest for autumn-themed travel products [9][10] - The demand for outdoor activities has surged, with hiking routes like Xishuangbanna's Jino Mountain seeing a 150% increase in popularity [9][10] Group 2: Emotional Value in Travel - Emotional value has become a crucial factor influencing travel decisions, with a 60% year-on-year increase in hotel searches for destinations like Xinjiang, Tibet, and Inner Mongolia [10][11] - Tourists are increasingly willing to pay for high-quality, immersive experiences, leading to a doubling in bookings for self-driving, free travel, and high-speed rail options during the holiday [10][11] Group 3: Inbound Tourism Growth - The inbound tourism market remains active, with a 75% year-on-year increase in bookings from Russian tourists, driven by mutual visa-free policies [11][12] - Major cities like Shanghai, Beijing, and Guangzhou are popular among foreign tourists, with Vietnam also seeing a rise in visitors due to newly established direct flights [11][12] Group 4: Outbound Travel Expansion - The outbound travel market is rapidly recovering, with bookings covering over 140 countries, showing significant increases in destinations like Australia, the US, and various European countries [13][14] - The number of outbound travel products has increased by 75% year-on-year, with a projected 130% increase in travelers, particularly to Europe and North America [13][14] Group 5: Emerging Travel Destinations - Lesser-known destinations such as Egypt, Morocco, and Cuba are gaining attention, with a notable increase in bookings for unique experiences like desert safaris and cultural activities [13][14] - The trend towards deep experiential travel is evident, with travelers seeking boutique group experiences and flexible local tours [13][14]