（王潇雨 摄影） 国庆中秋双节叠加的8天"超级黄金周"正式收官，旅游市场热度如此前的预测一样再创新高。据交通运 输部公布的数据显示，10月1日至8日累计全社会跨区域人员流动量预计24.32亿人次，日均3.04亿人次， 同比增长6.2%。 在人们出游热情持续释放，全行业各项指标显著增长的背后，从诸多出游行为、消费选择以及与以往长 假期间出行习惯等诸多方面变化相比，可以瞥见在经过数十年发展转型之后，每一个公众假期出游热潮 都成为中国旅游产业升级迭代的"舞台"。在社会经济变迁和民众生活方式的演进中，旅游正逐步从标准 化、团体化的"千篇一律"转向个性化、碎片化的"沉浸式参与"，消费模式从精英阶层的奢侈享受转向全 民参与的大众休闲。 "爱玩"到"会玩" "在返乡探亲和大众旅游双重需求叠加的背景下，今年国庆中秋假期，长线跨省、跨境旅行趋势明显， 整体呈现走得更远、玩法更多、品质更高的特征。"同程旅行10月8日发布的《2025国庆中秋假期旅行消 费报告》显示。在"短途高频次，长线高品质"的假期旅行主基调下，用户的消费潜力也得到了持续释 放。今年国庆中秋假期，多居室、高品质的住宿产品，以及私家团、定制游的跟团游产品预订热度持 ...

（王潇雨 摄影） 本报（chinatimes.net.cn）记者王潇雨 北京报道 国庆中秋双节叠加的8天"超级黄金周"正式收官，旅游市场热度如此前的预测一样再创新高。据交通运 输部公布的数据显示，10月1日至8日累计全社会跨区域人员流动量预计24.32亿人次，日均3.04亿人次， 同比增长6.2%。 在人们出游热情持续释放，全行业各项指标显著增长的背后，从诸多出游行为、消费选择以及与以往长 假期间出行习惯等诸多方面变化相比，可以瞥见在经过数十年发展转型之后，每一个公众假期出游热潮 都成为中国旅游产业升级迭代的"舞台"。在社会经济变迁和民众生活方式的演进中，旅游正逐步从标准 化、团体化的"千篇一律"转向个性化、碎片化的"沉浸式参与"，消费模式从精英阶层的奢侈享受转向全 民参与的大众休闲。 "爱玩"到"会玩" "在返乡探亲和大众旅游双重需求叠加的背景下，今年国庆中秋假期，长线跨省、跨境旅行趋势明显， 整体呈现走得更远、玩法更多、品质更高的特征。"同程旅行10月8日发布的《2025国庆中秋假期旅行消 费报告》显示。在"短途高频次，长线高品质"的假期旅行主基调下，用户的消费潜力也得到了持续释 放。今年国庆中秋假期，多 ...

山河壮丽千秋秀，家国团圆一梦融。国庆假期恰逢中秋，江苏各地晴雨交替的天气未挡人们的出行 热情，各大景区红旗飘扬、欢歌回荡，多个景区门票约满、古镇街区人头攒动……8天假期，外出旅游 与返乡团圆交织，长线游与周边游订单齐涨，深度化、个性化出游需求爆发，文体商旅融合成为假日消 费新趋势。 根据江苏智慧文旅平台监测，10月1日—8日，全省接待国内游客6075.15万人次，游客总花费644.93 亿元，同比分别增长24.48%和23.73%，日均分别增长8.92%和8.26%。 秋日的江苏各地不仅景色宜人，气温也舒适，夜游经济火爆。携程平台上，假期"夜游"搜索热度环 比增长超200%，南京博物院等夜间开放场馆热度同比上涨超5倍，无锡拈花湾等景区夜间活动推动热度 增长超30%。多地举办大型灯光秀、沉浸式夜演等，让夜游持续发挥假日旅游"全时吸引力"。 远途+周边，在地旅游更深度 双节假期，由于时间充裕，多目的地"串游"趋势明显，各大平台上，机票、用车等交通工具类商品 人均预订量同比均有所提升，以飞猪平台为例，假日里用户足迹覆盖超180个国家和地区，数量较去年 大幅增长。 游客旅行兴趣呈现出从经典目的地向小众目的地加速分散的 ...

Group 1: Cultural and Tourism Development - The city of Bozhou is becoming a focal point for cultural tourism during the National Day and Mid-Autumn Festival, featuring a blend of historical and modern attractions [2] - The opening of a cultural district with 15 themed courtyards has attracted significant visitor interest, with over 100,000 visitors on the first day and a peak of over 5,000 people present at one time [2] - The cultural district emphasizes immersive experiences, with 40% of brands being new entrants across various sectors including dining and retail [2] Group 2: Tourism Market Trends - The tourism market in Henan is showing robust growth, with a 27% year-on-year increase in overall travel orders on the first day of the holiday [3] - Popular tourist destinations include Longmen Grottoes, Laojun Mountain, and Zhengzhou Fantawild, with a notable rise in customized travel options, which have increased by over 40% compared to last year [3] - There is a shift towards personalized and in-depth travel experiences, with self-driving trips gaining popularity, reflected in a 20% increase in average spending on car rentals [3] Group 3: Domestic and International Travel - Cities with unique geographical advantages are attracting more tourists, and there is a noticeable increase in outbound travel, with popular destinations including Japan, Thailand, and Malaysia [4] - Major cities like Shanghai, Beijing, and Guangzhou are favored by inbound tourists, indicating a growing interest in international travel during the holiday period [4]

2025年10月1日，国庆、中秋假期首日，全国文旅市场迎来开门红。据交通运输部消息，预计10月1日客 流或超3.4亿人次，再现历史峰值。旅游平台预定数据同样亮眼，长线游订单、定制游订单纷纷上涨， 折射出人们对深度旅游的强烈期待。据上海旅游大数据监测，国庆、中秋假期第一天，上海市共接待游 客358.47万人次，同比增长18.50%。 在8天长假加持下，中长线出行需求集中释放。同时，农文旅商体展深度融合，非遗市集与科技光影秀 等创新场景层出不穷，形成沉浸式消费新生态。跨境游市场同样火热，预计日均出入境旅客将突破200 万人次。 预计18.7亿人次自驾：自由行受年轻游客欢迎 据交通运输部分析和预测，国庆、中秋8天假期，全社会跨区域人员流动量将达到23.6亿人次，平均每 天大概2.95亿人次，比去年同期增长3.2%左右。 其中，自驾仍然是中秋、国庆假期出行的主要方式。预计自驾出行将达到18.7亿人次，占出行总量的八 成左右。中长距离出行显著增加，深度化定制游受到消费者欢迎。 "我更愿意逛逛本地市场、学做地道菜，或是跟着手艺人体验非遗。"即将开启云南定制行程的游客李先 生对上海证券报记者表示，网红景点、餐厅甚至拍照姿势 ...

Core Insights - The tourism market is transitioning from the "sightseeing era" to the "experience era," with more tourists rejecting standardized travel itineraries in favor of deeper, personalized experiences [1][3][6] Market Performance - On October 1, the first day of the National Day and Mid-Autumn Festival holiday, the tourism market experienced a peak in travel, with an estimated 340 million trips, breaking historical records [2][4] - Popular domestic destinations included Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Xi'an, Nanjing, Shenzhen, and Wuhan, reflecting a robust domestic tourism market [4] - There was a significant increase in outbound travel, with popular destinations including Japan, Thailand, Malaysia, South Korea, Singapore, Vietnam, Australia, Indonesia, and the United States [4] Travel Trends - A notable shift from "cookie-cutter" tourism to personalized travel experiences has been observed, with customized travel sales increasing by over 40% during the holiday period [6][7] - Tourists are increasingly seeking authentic cultural connections, as evidenced by a traveler expressing a preference for local markets and traditional cooking experiences over typical tourist attractions [7] Regional Tourism Insights - Cities located at provincial borders, offering "one trip, multiple experiences," are attracting more visitors, with significant order growth reported in Yunnan (70%), Jiangxi (57%), and Hubei (43%) [9] - Red tourism, which focuses on historical sites, has gained popularity, with many tourists visiting locations such as the National Museum of China and Tiananmen Square during the holiday [9] Travel Strategies - Many travelers are opting for staggered travel to enjoy better value, with domestic flight prices dropping by over 30% during the middle of the holiday compared to the peak days [11] - A total of over 50 million yuan in consumer vouchers has been issued to enhance travel affordability, benefiting various destinations across the country [11]

Core Insights - Ctrip reported a significant increase in travel activity during the National Day and Mid-Autumn Festival holiday, with popular domestic destinations including Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Xi'an, Nanjing, Shenzhen, and Wuhan [1] - There is a notable rise in outbound travel enthusiasm, with first-day orders for various destinations showing a year-on-year increase [1] - Customized travel sales on the platform have surged over 40% compared to the previous year for the holiday period [1]

广西壮族自治区南宁园博园景区，粉黛乱子草盛情绽放，吸引了许多游客前来打卡拍照。 外国游客在甘肃省鸣沙山月牙泉景区游览拍照。 张晓亮摄（人民图片） 曾祥忠摄（人民图片） 江西省婺源县篁岭村"晒秋"美景，吸引众多游客前来游览。 胡敦煌摄（人民图片） 今年国庆节逢中秋节，假期达8天，记者从多家旅行社和在线旅游平台了解到，双节假期，人们出行意 愿创新高，国内游意愿同比增长三成，出境游意愿同比增长超四成，出游预订人次同比两位数增长，游 客偏好从"去看"加速转变为"去体验"，呈现出短途出游频次、长线旅行品质双提升的特点。 体验类产品成热门 双节假期，入境游市场依然活跃，外国游客来华旅游将持续增长。携程数据显示，韩国、日本、泰国、 马来西亚、新加坡、英国、印度尼西亚、美国、俄罗斯和澳大利亚等为重要客源国。上海、北京、广 州、深圳、成都、重庆、厦门、青岛、杭州和西安等是热门目的地。近期，中俄互相免签政策提升了俄 罗斯游客来华热情。截至9月19日，携程平台上俄罗斯游客入境预订量同比增长75%，北京、上海、三 亚、广州、哈尔滨等为热门目的地。 春秋旅游副总经理周卫红介绍，"上海、宁波至河内"的直飞包机航线自7月开通以来，打通了越 ...

Core Viewpoint - The article discusses the impact of Typhoon "Haikashan" on travel and tourism in Guangdong and surrounding areas, highlighting the emergency response measures taken by the company Fliggy to assist affected customers [1][2]. Group 1: Emergency Response Measures - Fliggy has activated an emergency response mechanism to address the impact of Typhoon "Haikashan" on flight, hotel, and travel bookings [1]. - The company will provide real-time updates on refund and change policies from airlines and railway departments for flights and train tickets entering or leaving Guangdong, Hainan, and Hong Kong [1]. - Fliggy has received typhoon refund policies from 26 airlines, including major carriers such as Air China, China Eastern Airlines, and Cathay Pacific [1]. Group 2: Refund and Change Policies - For hotel bookings in cities affected by the typhoon, such as Shenzhen, Guangzhou, and Zhuhai, Fliggy will offer free refund and change guarantees for stays from September 23 to 24 [1]. - Customers with hotel bookings in Hong Kong and Macau that are impacted by the typhoon will also receive full refund services to avoid handling fee losses [1]. - Fliggy will coordinate with merchants to provide free refunds and changes for all group tours, customized tours, and independent travel orders affected by the typhoon [1][2].

Core Viewpoint - The 2025 China Cultural Tourism Industry Expo was held in Wuhan, showcasing the integration of aviation and tourism, with Huaxia Airlines as the only participating airline from Southwest China [1][3]. Group 1: Event Overview - The expo took place on September 12 at the Wuhan International Expo Center [1]. - Huaxia Airlines presented an immersive interactive exhibition themed "Savoring Branch Lines, Enjoying Huaxia" [3]. Group 2: Product Offerings - The exhibition featured a deep integration model of "Aviation + Tourism," showcasing various travel products such as free travel, themed tours, customized trips, and regional specialties [3]. - The display included cultural accessories that blend traditional culture with Huaxia Airlines' unique route culture, enhancing the travel experience [3]. Group 3: Strategic Insights - The Vice Director of Huaxia Airlines Marketing Committee emphasized the interdependence of aviation and tourism, stating that the route network is essential for tourism development [4]. - The company aims to continue developing the "deep integration of aviation and tourism," focusing on innovative and comprehensive product systems to enhance the travel experience [4].