春节假期刚过，携程迎来其2025年第四季度及全年未经审计财务业绩，财报显示，携程集团2025全年营收624亿元，剔除投资收益净利润134亿元。2025年全 年国际OTA平台总预订同比增长约60%，全年服务入境旅客约2000万人次。 产业结构性破局 中央经济工作会议明确提出，坚持内需主导，建设强大国内市场。扩大内需被列为2026年中国经济工作的八大重点任务之首。政策对服务消费的刺激态度明 确，文旅产业作为服务业重要品类，乘数效应显著，有望成为政府扩大内需的政策方向，文旅产业链上酒店、OTA、景区等有望直接受益。 当前促消费新举措陆续出台，或对下阶段服务消费起到明显拉动作用。2025年9月，商务部等九部门发布《关于扩大服务消费的若干政策措施》，将统筹利 用财政、金融等手段，优化服务供给，激发服务消费新增量。商务部等三部门进一步印发《关于加强商务和金融协同 更大力度提振消费的通知》，提出完 善"1+N"政策措施体系，加大服务消费政策支持力度。 值得注意的是，内需增量在扩大，但市场上依然存在品质不足等问题，从供给端来看，有些产品千篇一律，部分景区依然是门票单一化收入结构、一些地方 导游还出现坐地起价和强制购物等问题。 ...

Core Insights - Ctrip Group reported a net revenue of 62.4 billion yuan and a net profit of 13.4 billion yuan for the year, indicating a shift in strategy from linear growth to value reconstruction across the entire cultural tourism industry [2] - The competitive landscape has evolved from merely sharing market share to collaboratively expanding the market and benefiting a broader range of ecosystem participants [3] Industry Transformation - The online travel industry is transitioning from a focus on simple supply-demand matching to enhancing the quality and efficiency of supply, particularly for small and medium-sized hotels and local attractions [4] - Ctrip's strategy has shifted towards driving value across the entire industry chain, focusing on digital infrastructure in lower-tier markets and empowering small businesses through operational support and advanced technology [4][5] Empowerment of Small Businesses - Ctrip has partnered with over 130 attractions for investment and operational cooperation, implementing smart ticketing systems and dynamic pricing strategies to enhance visitor experiences [5] - The platform is helping local attractions transition from relying solely on ticket sales to creating comprehensive consumer experiences that include dining and accommodation [6][7] Economic Impact - The empowerment initiatives have led to the creation of over 50,000 new jobs, with more than half located in second-tier and lower-tier cities, indicating a positive impact on local economies [11] - The shift towards smaller group travel has resulted in a significant increase in consumer spending, with average spending on small group products rising by 80% [11][12] Technological Advancements - Ctrip is investing heavily in technology, including a self-developed language model that translates product information into 25 languages, facilitating international tourism [14][15] - The platform's technological investments also include a 2.9 billion yuan allocation for service guarantees, enhancing trust and safety for both consumers and small businesses [16] Strategic Shift - The core value of Ctrip is evolving from transaction volume to ecological value, emphasizing the importance of providing substantial services and support to small businesses [18] - The future success of the platform will be measured not just by financial metrics but by its ability to enhance the competitiveness and vitality of small businesses and unlock the economic and cultural value of previously underutilized tourism resources [18]

本报（chinatimes.net.cn）记者王敬 北京报道 "在中国度过春节太不可思议了""彩灯真好看，非遗表演好有氛围""中国只有一种颜色，在这里代表好 运和喜庆的红色"……中国春节申遗成功后的第二个非遗春节，在各个社交平台掀起热潮，大量外国友 人来到中国过大年，沉浸式感受"中国年味"。 近期，展示中式生活的视频在全球社交平台走红，"China travel"逐渐向深度的"Becoming Chinese"（成 为中国人）转型。 2月24日，国家移民管理局发布的数据显示，今年春节假期全国边检机关共计查验1779.6万人次中外人 员出入境，日均197.7万人次，较去年春节假期日均增长10.1%。从中国游客的全球足迹来看，传统热门 目的地与新兴小众国家都受到关注，内地居民出入境951.4万人次，较去年假期日均增长10.2%；而在入 境游方面，随着免签"朋友圈"的持续扩容，共有131.3万人次外国人来华体验中国年，较去年假期日均 增长21.8%。其中，适用免签政策入境46万人次，较去年假期日均增长28.5%，形成了一股强劲的"双向 奔赴"潮。 基于春节出入境旅游"开门红"，中国城市发展研究院投资部副主任袁帅接受 ...

2月12日，武昌万象城的联想专卖店里，不少顾客正在选购新款笔记本电脑。谈及今年1 月的生意，店员林先生印象最深的不是卖了多少台电脑，而是反复被问话："还有存储硬盘 吗？"回答经常是："没有。" 国家统计局武汉调查队发布的最新数据显示，今年1月，武汉数据存储设备价格同比上 涨85.3%。业内人士称，受AI产业需求增长与存储设备供应结构性调整等叠加因素影响，内 存价格普遍上涨。 近日，在武广泡泡玛特门店，人流量明显变大。一店员笑称，"小手办承接大情绪"，热 门盲盒得定时抢购甚至提前预订。数据显示，今年1月，武汉以盲盒手办为代表的其他文娱 用品价格同比上涨1.3%。 今年1月，武汉CPI温和上涨。业内人士分析，智能化商品、升级型服务与新能源相关 消费成为价格结构性上涨的主要推手，折射出城市消费活力、产业转型韧性。 编辑：熊展平 服务消费市场活跃，主打"为美好生活买单"。调查统计表明，1月份，定制游、深度游 成了热门搜索词，半自助游价格同比上涨4.0%；在景区找个跟拍或者旅拍成了不少人的打 卡标配，摄影服务价格同比上涨2.0%；线上观影、听书、看网文的人也在为内容付费，网 络影音服务价格同比上涨16.2%。 1月份， ...

Core Insights - The upcoming 9-day Spring Festival holiday is expected to ignite a surge in travel demand, with various travel products already entering a "booking frenzy" [1] - The proportion of travelers during the 2026 Spring Festival is anticipated to increase, gradually catching up with the "returning home" crowd, highlighting a trend towards "segmented New Year" and "composite Spring Festival" experiences [1] Group 1: Travel Trends - "Non-cross-province" travel is gaining popularity, with many travelers preferring local trips to avoid delays in visiting family and friends [2] - Approximately 20% of the top 100 cities for hotel bookings during the Spring Festival are located in provinces with a high number of migrant workers, such as Henan, Anhui, Sichuan, and Jiangxi [2] - The "reverse New Year trend" is notable, with young people in major cities bringing their parents from rural areas to celebrate together [2] Group 2: Regional Highlights - Regions like Guangdong, Fujian, and Sichuan are launching campaigns to attract tourists, with Guangdong's hotel bookings increasing by 169% compared to last year [3] - Fuzhou has entered the top five for hotel bookings during the Spring Festival, with an increase of over 80% year-on-year [3] - Sichuan's New Year activities, including the famous lantern festival, are making it a sought-after destination, with hotel prices rising significantly [3] Group 3: Emerging Travel Patterns - A report indicates a clear trend towards segmented travel, with nearly 35% of users opting for early bird trips before the holiday peak [5] - The highest travel peak is expected on February 18, following family reunions and traditional New Year celebrations [6] - There is a growing interest in "niche" travel destinations and experiences, with social media playing a significant role in promoting lesser-known locations [6]

当2026年旅游市场从"恢复性增长"转向"结构性升级"，组团社的核心矛盾早已从"找客户"变成"找好产 品"——如何快速扩充产品库、对接可信资源、降低渠道成本？本文结合行业趋势与实操经验，拆解 3大核心逻辑+4类优质渠道+4个选型指标，帮你避开拓展渠道的"坑"，找到真正能落地的解决方案。 一、组团社拓展产品渠道的3大核心逻辑：先解决"根问题" 很多组团社老板的误区是"为拓展而拓展"：看到别人找博主合作，自己也跟着签达人；听说线下展会有 流量，花几万块抢展位——但往往投入大、见效慢。本质原因是没解决"供需错配""信任缺失""效率低 下"这三个根问题。 1. 逻辑1：从"熟人依赖"到"平台匹配"——打破信息不对称 传统"熟人转介绍"的本质是"小范围信息闭环"：你能拿到的产品，永远是朋友、同行"愿意分享"的资 源，不仅覆盖目的地有限（多为热门城市），价格也容易被"中间层"抬高。而垂直旅游B2B平台的核心 价值，是把"私有信息"变成"公共资源"——比如某平台覆盖了全国30个省份、2000+地接社的产品，组 团社能直接查询"云南定制游""西北环线自由行"的实时价格、行程细节，甚至能看到地接社的"过往交 易评价"。 2. ...

Group 1 - The enthusiasm for travel among citizens in Xiuzhou has surged ahead of the Spring Festival, particularly due to the convenience of the newly opened Jiaxing Nanhu Airport, which has led many to plan trips from their doorstep [1][2] - Travel agencies in Xiuzhou report a significant increase in inquiries and bookings for Spring Festival travel, with a notable rise in demand for long-distance domestic travel, ice and snow tourism, and family-oriented trips [1] - Popular destinations include traditional favorites like Beijing, Hainan, and Yunnan, as well as the newly added city of Changchun, which has seen a rapid increase in consultation volume as families seek unique experiences in the snowy Northeast [1][2] Group 2 - The upgraded transportation conditions have not only ignited citizens' travel enthusiasm but also prompted a shift towards higher quality tourism services, with travel agencies enhancing their offerings to meet the demand for premium travel experiences [2] - The long Spring Festival holiday of nine days is expected to boost the popularity of longer trips, with high inquiry volumes for destinations such as Beijing, Guangzhou, Chengdu, and various provinces accessible directly from Jiaxing Nanhu Airport [2] - There is also growing interest in personalized and in-depth travel products, including international destinations in Europe, reflecting a trend towards customized travel experiences among citizens [2]

Core Insights - The travel demand during the New Year holiday in 2026 was significantly boosted by a three-day holiday combined with a "take 3 days off for 8 days" vacation trend, leading to increased bookings for flights, hotels, and homestays [1] Group 1: Domestic Travel Trends - The domestic travel market during the New Year holiday exhibited a pattern of "short-distance micro-vacations + long-distance north-south exchanges," with short trips within city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta being particularly popular [2] - Ice and snow tourism dominated the holiday, accounting for about 40% of the top 20 domestic flight routes, with popular routes including Shanghai to Harbin and Guangzhou to Harbin [2] - Hainan's tourism was significantly boosted by its island-wide customs closure policy, with a 76% increase in flight bookings to and from its three major airports during the holiday [2] Group 2: Cultural and Unique Experiences - Tourists are increasingly seeking out less crowded, unique destinations for New Year celebrations, with places like Wuyuan and Nanjing experiencing a surge in popularity due to special events like drone shows and cultural performances [3] - The Nanjing Niushoushan Cultural Tourism Area saw a 43.70% year-on-year increase in visitor numbers, showcasing the effectiveness of innovative product offerings and unique activities in attracting tourists [3] - Non-heritage themed tourism saw an 85% increase in search and booking activity during the holiday, with cities like Luoyang and Xi'an becoming top destinations for traditional cultural experiences [3] Group 3: Concert-Driven Travel - The trend of traveling to cities for concerts continued to rise, with cities like Guangzhou and Wuhan hosting major performances that attracted many fans, leading to increased hotel bookings in those areas [4] Group 4: Outbound Travel Growth - The "take 3 days off for 8 days" vacation model significantly increased outbound travel interest during the New Year holiday, with themes like "island summer" and "Nordic aurora chasing" becoming popular [5] - Emerging destinations such as Serbia and Georgia gained attention, with a notable increase in bookings for vacation products to these less conventional countries [5] Group 5: Demographics of Travelers - Young adults aged 25-45 and family units are the primary demographic for outbound travel, showing a willingness to pay for quality travel experiences and detailed itineraries [6]

Investment Rating - The industry investment rating is "Overweight" (maintained) [1] Core Insights - The 2026 New Year's Day holiday saw 142 million domestic trips in China, with total spending reaching 84.789 billion yuan, marking a 5.2% increase in trips and a 6.3% increase in spending compared to the same period in 2024 [2][5] - The "Please take 3 days off" strategy has become popular, allowing for an extended 8-day holiday, which has significantly boosted travel demand [2] - Young consumers, particularly those born after 2000, are driving a trend towards experiential and self-rewarding travel during the New Year, with notable increases in bookings for concerts and themed events [3] Summary by Sections Travel Demand and Spending - During the 2026 New Year's holiday, domestic travel reached 142 million trips, with total expenditure of 84.789 billion yuan, reflecting a 5.2% and 6.3% increase from 2024 respectively [2] - The average price for domestic economy class tickets reached 684.6 yuan, a 9.8% increase from the previous year [2] Consumer Trends - The report highlights a significant participation of younger generations in travel, with 39% of travelers being from the post-2000 generation and 33% from the post-1990 generation [3] - Concerts and events have become key attractions, with cities like Harbin and Zhuji seeing substantial increases in travel bookings due to major events [3] International Travel - There has been a notable increase in outbound travel bookings, with overall interest rising by over 30% compared to previous years [4] - South Korea remains the top international destination, while travel to Japan has seen a significant decline of 40.5% [4] Investment Recommendations - The report suggests focusing on popular travel destinations such as Changbai Mountain, Emei Mountain, and Tianmu Lake, as well as companies providing unique regional experiences like Songcheng Performance [5] - Companies benefiting from the recovery of inbound and outbound travel, such as China Duty Free Group, are also highlighted as potential investment opportunities [5]

Core Insights - The 2026 New Year's holiday saw a significant surge in domestic and outbound travel, with an estimated 590 million trips taken, reflecting a 19.5% year-on-year increase in travel volume [2] - The travel demand was driven by a combination of short trips within major city clusters and long-distance travel, particularly to popular destinations like Northeast China, Hainan, and Yunnan [3][4] - The winter travel trend, especially ice and snow tourism, dominated the holiday, with ice-themed destinations accounting for about 40% of the top domestic travel routes [4] Domestic Travel Market - The domestic tourism market experienced a robust start, with a notable increase in bookings for flights, hotels, and accommodations during the holiday [3] - Popular short-distance trips were prevalent among major city clusters, while long-distance travel to scenic areas like the Northeast and Hainan was also in high demand [3] - The rise of "prayer tourism" led to increased interest in mountainous scenic spots, with hotel bookings in these areas rising over 23% [3] Ice and Snow Tourism - Ice and snow tourism emerged as a leading theme during the holiday, with significant demand for flights to Harbin and other snowy destinations [4] - Harbin Ice and Snow World was particularly popular, with a 45% increase in bookings for day tours [4] - Other notable snowy destinations included Xiling Snow Mountain and Yulong Snow Mountain, which saw a rapid increase in visitor interest [4] Outbound Travel Trends - Outbound travel saw a marked increase, with popular themes including island vacations and destinations with visa-free entry [9] - Key short-haul outbound routes included flights from Shanghai to Singapore and Beijing to Seoul, while long-haul routes featured destinations like Moscow and Sydney [10] - The introduction of visa-free entry for Chinese passport holders to Turkey significantly boosted interest in travel to the country, with search volumes for flights to Istanbul increasing by 320% [10] Inbound Travel Growth - The inbound tourism market also showed strong growth, with ticket bookings increasing by over 110% during the holiday [11] - Popular destinations for inbound tourists included major cities like Shanghai and Beijing, with significant increases in bookings for experiential travel products [11] - The "duty-free shopping + beach vacation" model in Hainan attracted international visitors, with orders for Sanya increasing by 170% [11]