（来源：沈阳晚报） 转自：沈阳晚报 在全国旅游市场不断演变的浪潮中，沈阳也正经历着一场客群结构的深化变革。曾经，中老年群体是沈 阳旅游市场的主力军，而如今，Z世代等年轻一代正逐渐占据主导地位，成为推动沈阳旅游发展的核心 力量。这一转变背后，蕴含着特殊消费时代的特征、国家拉动消费的政策导向以及地方特色活动的有力 推动等多重因素。 沈阳旅游"青"力全开 年轻人成"主力大军" 同程旅行平台酒店及景区预订数据显示，2026元旦假期，沈阳游客中21至30岁的年轻人占比约52%，20 岁以下青少年游客占比约10%。整体上，沈阳元旦假期旅游市场，30岁以下年轻人是绝对主力。 途牛《2026元旦出游消费盘点》报告数据显示，元旦假期到访沈阳的途牛用户中，80、90后家庭客群占 据了更高的比例，出游人次占比分别为35%和31%。此外，00后也对沈阳展现出了浓厚的兴趣，出游人 次占比超15%。从出游天数来看，元旦假期90后在沈阳目的地的平均出游天数达到了2.5天，00后平均 出游天数达到了2.3天。 飞猪旅游平台的数据进一步印证了这一趋势。元旦假期，以90后为主导的用户画像中，沈阳线路游预订 量同比去年增长超5倍，门票预订量同比去 ...

假期来临，很多人都计划通过在线旅游平台（OTA）预订机票、酒店、旅游套餐，期待一场放松身心的 旅程。然而，订单被无故取消、酒店"图片仅供参考"、捆绑销售隐藏费用、退改签规则苛刻等问题，常 常让期待中的完美假期变成维权拉锯战。如何在支付前就有效识别风险，选择靠谱的服务商？一个简单 却关键的动作是：查看商家的历史投诉记录。 一、在线旅游投诉高发领域：你的旅程可能遇到这些"坑" 出行消费决策链条长、环节多，且多为预付式消费，一旦出现问题，维权成本高、影响大。提前了解常 见投诉点，能帮助你更有针对性地进行背景调查。 二、消费前核查：多维度信息构建安全决策 在点击"支付"按钮前，不妨花几分钟进行多平台信息核查。 三、权益受损时，清晰有效的投诉路径 即使做了功课，有时仍可能遇到问题。了解并准备好维权渠道，才能从容应对。 1. 机票预订陷阱："大数据杀熟"价格波动、特价票退改签费用畸高、航班变动（取消/延误）后通知 不及时、解决方案不合理，以及购买机票时被默认勾选各种保险、接送机等增值服务，都是投诉 重灾区。在预订前，尤其是选择不熟悉的代理商或航司时，查看其过往如何处理航班变动和退改 签纠纷，至关重要。 2. 酒店住宿落差 ...

记者 李宝花 新年将至，许多人用一场旅行来辞旧迎新。旅游平台大数据显示，2026年1月1日至1月3日期间，国 内多个热门城市酒店订单量同比增长3倍以上。除北上赏雪、南下避寒的经典选择，大家迎接新年的出 行方式愈发多元，在音乐、乐园、山水中解锁N种仪式感，而近期热映的《疯狂动物城2》则为上海迪 士尼带来一波客流高峰。 更喜欢去温暖的地方 相较于2025年元旦仅1天的假期，2026年元旦3天小长假将显著拉动文旅消费。 在广州，邓紫棋将在元旦前后连唱9场，并在跨年场零点时点燃烟花。演唱会举办期间，广州奥体 中心位列当地热门商圈TOP3，其周边酒店订单量同比增长13倍。 此外，元旦期间同样有演唱会或音乐节举办的佛山、郑州、绍兴，当地酒店预订量也分别有3—10 倍增长。 主题乐园冰雪游占"C位" 主题乐园、冰雪景区、传统名胜三大类型成为跨年出游的核心选择。 受"狐兔CP"、跨年烟花秀等热点带动，上海迪士尼度假区2026年元旦期间门票预订量稳坐热门景 区榜首，同比2025年增长5.2倍。北京环球度假区热度高涨，同比增长近3倍，也是13—18岁青少年的首 选景区。主题公园并非孩子专属，香港迪士尼乐园也俘获了不少老年游客的心 ...

Group 1 - The upcoming Mid-Autumn Festival and National Day holiday is driving a surge in travel bookings, with Tuniu reporting a week-on-week increase in travel product reservations for the holiday period [1] - Domestic travel bookings are particularly strong, with self-driving and free travel products seeing over 60% week-on-week growth, while group travel bookings have increased by over 50% [1] - Hotel and homestay bookings are also on the rise, with Huazhu Group reporting a 3 percentage point increase in overall booking rates compared to last year, with first-tier cities like Beijing leading the way [2] Group 2 - The "拼假" (Pinyin: pīn jià) trend is contributing to increased travel interest, with a 26% year-on-year rise in bookings for travel products from September 26 to September 28 [3] - Popular destinations are seeing significant increases in hotel search and booking volumes, particularly in cities like Beijing, Shanghai, and Chengdu, as well as lesser-known locations [3] - Tujia reported a 10% year-on-year increase in homestay bookings from September 27 to September 30, with a notable proportion of "post-00s" travelers [3] Group 3 - Flight prices for certain routes are at "floor prices," making them attractive for travelers, with one-way tickets from Beijing to Urumqi priced just over 1,000 yuan [4] - Meituan Travel identified the top 10 destinations for the holiday, including Hainan, Xinjiang, and Yunnan, with some flights experiencing price drops [4] - Despite some price reductions, overall flight prices for the holiday period remain higher than last year [4][6] Group 4 - Popular domestic routes are maintaining high prices as the holiday approaches, with specific routes like Shanghai to Kunming priced at 1,200 yuan and Beijing to Sanya at 2,698 yuan [5][6] - Airlines are dynamically adjusting ticket prices based on real-time sales and inventory, leading to some price drops before the holiday [4][6]

Domestic Travel - The latest booking data from Tuniu shows a continued increase in travel product bookings for the upcoming National Day and Mid-Autumn Festival, with popular domestic destinations including Shanghai, Beijing, Chengdu, Hangzhou, Nanjing, Guangzhou, Chongqing, Xi'an, Sanya, and Qingdao [1] - In terms of packaged travel products, self-driving tours, free travel, and group tours have all shown strong growth, with self-driving and free travel bookings increasing by over 60% week-on-week, and group tour bookings increasing by over 50% [1] - There has been a significant increase in booking interest for destinations such as Huangshan, Rizhao, Aba Prefecture, Suzhou, Shangrao, Zhengzhou, Kaifeng, Tianjin, Huzhou, and Yichang, with bookings more than doubling compared to the previous week [1] - The release of train tickets for the holiday has led to a surge in high-speed rail travel, with popular destinations for high-speed rail users including Beijing, Chengdu, Shanghai, Hangzhou, Xi'an, Chongqing, Nanjing, Suzhou, Guiyang, and Zhengzhou [1] International Travel - In the international travel sector, flight tickets and free travel products have maintained high booking interest, with notable increases in bookings for destinations such as Singapore, Indonesia, Maldives, Malaysia, Vietnam, Russia, Cambodia, Egypt, Uzbekistan, and Kazakhstan [2] - Popular international destinations for the upcoming holiday include Japan, Indonesia, Maldives, Malaysia, Singapore, Thailand, Italy, France, Switzerland, and Germany, as per Tuniu user bookings [2]

Core Insights - The upcoming National Day and Mid-Autumn Festival are driving significant growth in domestic travel bookings, with popular destinations including Shanghai, Beijing, Chengdu, Hangzhou, Nanjing, Guangzhou, Chongqing, Xi'an, Sanya, and Qingdao [1] Domestic Travel Trends - Strong growth is observed in packaged travel products, with self-driving tours and free travel seeing over 60% week-on-week increase in bookings, while group tours have increased by over 50% [1] - Hotel and flight bookings for the holiday period have reached another peak this week, indicating a surge in travel demand [1] - Destinations such as Huangshan, Rizhao, Aba Prefecture, Suzhou, Shangrao, Zhengzhou, Kaifeng, Tianjin, Huzhou, and Yichang have shown significant booking increases, with some destinations experiencing over 100% growth in bookings compared to the previous week [1] High-Speed Rail Travel - Since the release of train tickets for the holiday, high-speed rail travel has gained popularity, with top destinations for high-speed rail users including Beijing, Chengdu, Shanghai, Hangzhou, Xi'an, Chongqing, Nanjing, Suzhou, Guiyang, and Zhengzhou [1] International Travel Trends - Popular international travel destinations for the holiday period include Japan, Indonesia, Maldives, Malaysia, Singapore, Thailand, Italy, France, Switzerland, and Germany, as per current bookings by Tuniu users [1]

Core Insights - The upcoming double holiday period, coinciding with the Mid-Autumn Festival, is expected to see a significant increase in travel demand, with domestic travel intentions up by 30% year-on-year and outbound travel intentions up by over 40% [8][10][13] Group 1: Domestic Travel Trends - There is a notable shift in traveler preferences from "going to see" to "going to experience," indicating a growing interest in experiential travel [8][10] - Popular autumn viewing destinations include Kanas, He Mu, and Baihaba in Xinjiang, with a 125% increase in search interest for autumn-themed travel products [9][10] - The demand for outdoor activities has surged, with hiking routes like Xishuangbanna's Jino Mountain seeing a 150% increase in popularity [9][10] Group 2: Emotional Value in Travel - Emotional value has become a crucial factor influencing travel decisions, with a 60% year-on-year increase in hotel searches for destinations like Xinjiang, Tibet, and Inner Mongolia [10][11] - Tourists are increasingly willing to pay for high-quality, immersive experiences, leading to a doubling in bookings for self-driving, free travel, and high-speed rail options during the holiday [10][11] Group 3: Inbound Tourism Growth - The inbound tourism market remains active, with a 75% year-on-year increase in bookings from Russian tourists, driven by mutual visa-free policies [11][12] - Major cities like Shanghai, Beijing, and Guangzhou are popular among foreign tourists, with Vietnam also seeing a rise in visitors due to newly established direct flights [11][12] Group 4: Outbound Travel Expansion - The outbound travel market is rapidly recovering, with bookings covering over 140 countries, showing significant increases in destinations like Australia, the US, and various European countries [13][14] - The number of outbound travel products has increased by 75% year-on-year, with a projected 130% increase in travelers, particularly to Europe and North America [13][14] Group 5: Emerging Travel Destinations - Lesser-known destinations such as Egypt, Morocco, and Cuba are gaining attention, with a notable increase in bookings for unique experiences like desert safaris and cultural activities [13][14] - The trend towards deep experiential travel is evident, with travelers seeking boutique group experiences and flexible local tours [13][14]

Core Viewpoint - The outbound group travel market is experiencing a significant decline, with many travel agencies reporting drastically reduced bookings for the National Day holiday compared to previous years [4][10]. Group 1: Current Market Situation - Travel agencies specializing in outbound group tours are facing a "cliff-like" drop in customer interest, with some agencies reporting as few as 18 participants for the entire holiday period [8][10]. - The traditional customer base for group tours, characterized by a lack of destination knowledge and a preference for guided experiences, is becoming increasingly difficult to engage, as many have either been over-consumed or lack the financial means to travel [9][10]. Group 2: Changing Consumer Preferences - Despite an overall increase in flight bookings and hotel searches for outbound travel, the demand for traditional bus group tours is waning [12][14]. - Today's travelers, particularly younger and middle-class individuals, are seeking more personalized, in-depth travel experiences rather than the rushed itineraries typical of bus tours [15][19][30]. Group 3: Industry Trends and Future Directions - Data indicates a growing trend towards independent travel, with a significant portion of outbound tourists opting for individual services rather than full-package tours [33][35]. - The travel industry is witnessing a shift from large group tours to smaller, customized, and themed travel experiences, as agencies adapt to changing consumer demands [42][46]. - The need for travel agencies to evolve from traditional models to meet the fragmented needs of modern travelers is critical for survival in the current market landscape [45][46].