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便利店24小时营业
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为什么便利店晚上顾客很少,但还要24小时营业?
Xin Lang Cai Jing· 2025-11-04 18:13
Core Insights - The primary reason for convenience stores to operate 24 hours is to reduce costs and increase profits, despite the perception that it may not be necessary [1][4][19] Cost Reduction and Profit Increase - Operating 24 hours allows convenience stores to spread fixed costs, such as rent and utilities, over a longer period, effectively lowering the average daily cost [3][4] - For example, if a store's rent is 5000 yuan and utilities are 1500 yuan, the average daily cost is 216 yuan. By operating overnight, this cost can be halved to 108 yuan, significantly increasing net profit [3][4] - Even with low nighttime customer traffic, the potential for increased sales during peak hours can lead to higher overall profitability [9][10] Reasons for Limited 24-Hour Operations - Geographic location plays a crucial role; not all stores are situated in high-traffic areas, making 24-hour operation less viable [5][8] - Staffing challenges arise, as maintaining a 24-hour schedule requires adequate personnel, which can be difficult to manage [6][18] - If a store is located in an area with low foot traffic, the increased operational costs may lead to losses [7][8] Customer Demographics for Night Operations - Nighttime customers typically include workers from nightlife venues, taxi and logistics drivers, and factory employees who work late shifts [14][15][16] Key Considerations for Opening a Convenience Store - Location is critical; a store in a high-traffic area is more likely to succeed with 24-hour operations [17] - The sourcing of products is essential; partnering with reputable suppliers can enhance sales [18] - Proper staff allocation is necessary; typically, two employees are needed for 24-hour operations to manage shifts effectively [18]