做销售，光靠产品硬实力还不够，得会造势，让客户追着你跑。就像一场精彩演出，舞台搭好了，观众才愿意买票进场。销售造势，就是搭建那个让客户心 动的"舞台"，把产品价值、独特性放大，让客户主动掏钱。怎么造势呢？ 有位网红创业者宣布要做泡面，这人之前在科技领域折腾过不少事，搞过手机、做过直播，一路吵吵闹闹，总在风口上打转，虽然有过起起落落，但每次出 场都能搅动不少关注。这次突然跨界做泡面，大家一开始都觉得离谱，科技圈的人跑去卖泡面？但他偏偏就靠这"离谱"造了势。原本大家对泡面的印象就是 速食、没新意，货架上的产品长得都差不多，他一进来就喊"创新"，先把大家的好奇心勾起来："他一个搞科技的，能给泡面整出什么新花样？"他在干 嘛？"造势"！先打破常规认知，把自己和一堆普通泡面区隔开，让消费者觉得"这事儿不一般"。 其实销售造势可以通过几个方面完成。首先要先找到差异化的点。不能说产品好，要说产品和别人不一样。李力刚老师说过，所有企业永远只能卖差异化。 用差异化当燃料，把声势烧起来。别人拼价格、拼口味，他拼创新，就有了话题。客户会讨论，把流量引过来。 光有话题不够，要让势持续发酵。光喊创新没用，要让大家看到创新。把好奇变成期 ...

Group 1 - 12306 stated that high-speed trains cannot add "smoking carriages" due to safety concerns [4] - The discussion about banning smoking in semi-enclosed high-speed train platforms continues, with suggestions for designated smoking areas [4] - In contrast, traditional green trains allow smoking in specific areas without affecting others [4] Group 2 - Yonghui Supermarket reported a net loss of 241 million yuan in the first half of 2025, with revenue down 20.73% year-on-year [6] - The decline in revenue is attributed to strategic transformations and the closure of loss-making stores [6] - Despite increased revenue from store adjustments, it could not compensate for the losses from closed stores [6] Group 3 - Delta Airlines experienced a wing component failure during a flight, but all passengers landed safely [6] - The aircraft was grounded for repairs following the incident [6] Group 4 - McDonald's is reducing prices on eight popular meal options by 15% to attract cost-conscious customers amid economic pressures [9] - The company plans to introduce $5 and $8 value meals to enhance its appeal [9] Group 5 - Nikon will close its Yokohama factory by September 30, 2025, shifting operations to other locations [11] - The factory's closure is not expected to significantly impact annual profits [11] Group 6 - Bilibili reported a 20% year-on-year revenue growth in Q2 2025, with net profit reaching 560 million yuan [16] - The platform's daily active users hit a record high of 109 million, reflecting strong user engagement [16] Group 7 - China Petroleum & Chemical Corporation (Sinopec) reported a 39.8% decline in net profit for the first half of 2025, totaling 21.48 billion yuan [17] - The company's revenue also decreased by 10.6% year-on-year [17] Group 8 - Miniso announced a 10.6% increase in adjusted net profit for Q2 2025, reaching 690 million yuan [18] - The company also reported a 23.1% year-on-year revenue growth for the same period [18] Group 9 - The AI toy market has seen a significant surge, with sales increasing by 600% in the first half of 2025 [12] - AI toys are gaining popularity across various age groups, not just children [12] Group 10 - Meta has paused some hiring in its AI department to focus on planning and restructuring [13] - This decision follows the introduction of new personnel and aims to enhance the company's AI capabilities [13]

Core Viewpoint - Guangzhou East Station has removed instant noodles from its stores, sparking public debate. This decision is based on the National Railway Group's guidelines, which classify instant noodles as potentially harmful to train hygiene [1] Group 1: Policy Changes - The removal of instant noodles applies to multiple stations, including Guangzhou East Station and Baiyun Station, which will now offer alternatives like tossed noodles and mixed noodles [1] - Passengers are still allowed to bring instant noodles on board, but consumption in the train carriage is discouraged [1] Group 2: Public Reaction - Supporters argue that the smell of instant noodles can affect public spaces and pose safety risks [1] - Critics point out that other food items also have odors, and that high-speed train dining options are limited and expensive [1] Group 3: Service Improvement - The initiative to eliminate instant noodles is viewed as an opportunity to upgrade high-speed train dining services, but it is essential to consider the diverse needs of passengers [1] - The railway department is encouraged to further optimize services to meet varied dining preferences among travelers [1]

经济观察网近日，广州东站及广州各大高铁站内商店全面停售泡面，改为售卖拌面，引发热议。广州东 站回应称，此举是根据国铁集团《铁路旅客运输服务质量规范》相关规定，方便面可能严重影响列车环 境卫生，为维护车站和列车环境，提升服务质量，高铁站内不售卖方便面，但旅客可自行携带。12306 官网也提醒，旅客列车车厢为封闭空间，乘车期间请勿食用榴莲、方便面等有浓重气味的食品。有网友 表示理解，认为可减少异味和安全隐患；也有网友表示不解，认为泡面是旅行必备食品。 ...

Core Viewpoint - The Guangzhou East Station has removed instant noodles from its shops, replacing them with various types of mixed noodles, due to regulations aimed at maintaining hygiene in high-speed train environments [1][2]. Group 1: Industry Regulations - Instant noodles are classified as food that may severely impact the hygiene of train environments, leading to their removal from high-speed train stations [1]. - The 12306 official website has already listed instant noodles alongside durian as foods with strong odors, advising passengers to avoid consuming them in closed compartments [1]. Group 2: Consumer Behavior and Pricing - High-speed train meals, particularly boxed lunches, are priced between 15 to 80 yuan, making instant noodles a more economical option for travelers [2]. - The price of instant noodle alternatives at East Station is around 12 yuan, slightly higher than typical instant noodle prices, indicating a shift in consumer preferences [2]. Group 3: Service Quality and Market Response - The railway department's management of instant noodles is currently a "soft guidance" approach, as there is no outright ban on passengers bringing and consuming instant noodles on trains [2]. - Enhancing service quality could involve increasing the supply of affordable meal options at stations and on trains, rather than solely eliminating instant noodles [2].

Core Viewpoint - Guangzhou East Station has removed instant noodles from its stores, replacing them with mixed noodles, which has sparked discussions online about the reasons behind this decision [1][3]. Group 1: Removal of Instant Noodles - A post on social media indicated that instant noodles were no longer available at Guangzhou East Station, with mixed noodles now being sold instead [1]. - Photos taken on August 11 showed shelves stocked with various mixed noodle products, with no instant noodles in sight [3]. - The station's customer service confirmed that all instant noodles have been taken off the shelves, but the reasons for this change remain unclear [3]. Group 2: Regulations and Passenger Guidelines - The official website of 12306 has previously advised passengers against consuming foods with strong odors, such as instant noodles, in the enclosed space of train carriages to maintain a pleasant travel environment [4][5]. - There are no explicit regulations prohibiting the consumption of instant noodles on trains, but passengers are encouraged to choose less odorous foods [6]. - The railway department has stated that foods with strong odors, like durian and stinky tofu, are not allowed on trains, while instant noodles can be carried but are discouraged for consumption [6][7]. Group 3: Safety Concerns - Safety concerns have been raised regarding the consumption of instant noodles on high-speed trains, as there have been incidents of passengers being burned by spilled hot noodles when adjusting their seats [7]. - The confined space of high-speed trains makes it difficult for odors to dissipate, which can affect the comfort of subsequent passengers [6].

Core Insights - Instant noodles are transitioning to a "high-end" market, with prices significantly increasing in both domestic and international markets, reflecting a shift in consumer preferences and product innovation [1][4][8] Industry Overview - The overall price of instant noodles has remained stable despite rising consumer incomes, with basic varieties priced around 2-3 yuan, while high-end varieties are priced at 8 yuan or more [3][4] - The global instant noodle market is experiencing a decline in sales, with a 2.4% decrease projected for 2024 in China, marking the fourth consecutive year of negative growth [4] - High-end instant noodles are growing at a rate of 20%, with market size surpassing 5 billion yuan, indicating a shift in consumer demand towards premium products [4] Product Innovation - Companies are focusing on product innovation and technological upgrades, such as non-fried steaming techniques and the introduction of various meal kits [5][9] - The introduction of unique packaging and local specialties has attracted younger consumers, creating competition with other convenient food options [5][9] Market Dynamics - Price-sensitive consumers are moving away from basic instant noodles, while health-conscious trends are allowing for price increases in premium products [4][9] - The competition from foreign products, particularly Korean instant noodles, is significant, but Chinese brands are successfully entering European and American markets [8][10] Future Trends - The future growth of the instant noodle industry is expected to focus on health, scene-based consumption, and international expansion [9] - Companies are advised to leverage local cultural characteristics and engage in cross-industry collaborations to avoid direct competition with larger players [9]

Core Viewpoint - The video claiming "sky-high prices" for watermelons at Wugong Mountain Scenic Area in Jiangxi was found to be fabricated for gaining views, misleading the public about the actual pricing and quality of goods in the area [1][3]. Group 1: Incident Overview - A video circulated on social media alleging that Wugong Mountain had exorbitant prices for watermelons, specifically mentioning a "240 yuan" watermelon, which sparked public outrage and concerns about the scenic area's pricing [1][3]. - The video was confirmed to be staged, with the individual selling watermelons being a tourist invited to participate in the filming, and the watermelon was not purchased from the scenic area [3]. Group 2: Pricing and Regulations - An investigation revealed that all food and merchandise at Wugong Mountain is clearly priced and subject to market regulation, with no evidence of the alleged "18 yuan instant noodles" or "240 yuan watermelon" claims [3]. - The transportation costs for goods at the mountain are high, but the prices for items like bottled instant noodles and sliced watermelons are within reasonable market ranges [3]. Group 3: Legal Actions - The individual responsible for spreading the false information has been detained for ten days under the Public Security Administration Punishment Law for disrupting public order [3][7]. - Authorities emphasized the importance of verifying information through official channels and warned against the consequences of spreading rumors, which can lead to legal repercussions [10][11].

Group 1: Economic Transformation in Henan - Henan is evolving from a "grain warehouse" to an "economic province," leveraging its real economy and technological innovation to cultivate new productive forces [1][18] - The development of the cultural and tourism economy is enhancing Henan's economic landscape, with initiatives like the Hanfu industry chain in Luoyang and immersive experiences in Wuxia City [18][21][22] Group 2: Key Retail Players in Henan - "Three Elephants of Henan" refers to the retail giants: Pang Donglai, Mixue Ice City, and Pop Mart, which are setting new benchmarks in China's retail industry [3][4] - Pang Donglai has transformed supermarkets into "lifestyle utopias," emphasizing customer satisfaction with policies like "satisfaction guaranteed or your money back" and high employee welfare [5] - Mixue Ice City has rapidly expanded to over 20,000 stores globally, focusing on affordability and a strong supply chain, with a goal of reaching 46,479 stores by the end of 2024 [7][8] - Pop Mart, founded by a Henan native, targets the Z generation with emotionally resonant products, achieving a revenue of 13.04 billion yuan in 2024, a 106.9% year-on-year increase [8] Group 3: Entrepreneurial Spirit in Henan - Entrepreneurs in Henan often come from humble beginnings, reflecting a unique commercial ecosystem that thrives on low-barrier industries and meticulous market exploration [10][12] - The entrepreneurial journey of Henan's business leaders showcases a commitment to excellence in small-scale operations, with a focus on essential consumer goods [13][24] Group 4: Cultural and Tourism Integration - Henan's cultural tourism is becoming a new highlight, with initiatives that blend traditional culture with modern experiences, driving economic growth [17][22] - Programs like "Chinese Festivals" by Henan TV have gained significant online traction, achieving over 2 billion views and facilitating cultural export [20]

Core Insights - The article discusses the rise of snack retail chains in China, emphasizing the shift in consumer behavior towards value-for-money products and the emotional significance of snacks in modern life [1][6][17] Group 1: Market Trends - The snack industry in China has seen significant growth, with the market size increasing from over 400 billion yuan in 2010 to over 1 trillion yuan in 2021, indicating a strong economic impact [6] - The emergence of chains like "鸣鸣很忙" reflects a broader trend in the consumer market where quality and price are balanced, leading to a new consumer value system [7][12] - The number of "鸣鸣很忙" stores has surpassed 14,000 nationwide, generating over 55.5 billion yuan in revenue, showcasing rapid expansion and consumer acceptance [6][12] Group 2: Consumer Behavior - Consumers are increasingly prioritizing quality and safety over traditional notions of luxury, leading to a preference for affordable yet reliable snack options [6][11] - The concept of "消费平权" (consumer equality) is gaining traction, as consumers in lower-tier cities now have access to the same quality and pricing as those in major urban centers [10][12] - The emotional value of snacks has become significant, with consumers viewing them as a form of self-reward and companionship in a fast-paced, often isolating society [1][17] Group 3: Competitive Landscape - The success of "鸣鸣很忙" and similar chains is attributed to their efficient supply chains and direct sourcing from manufacturers, allowing them to offer competitive pricing without compromising quality [10][11] - Other brands like "蜜雪冰城" and "瑞幸咖啡" have also adopted similar strategies, focusing on high quality at low prices, which has proven effective in attracting consumers [7][10] - The snack retail sector is characterized by a mix of traditional and modern retail strategies, with new entrants challenging established brands by offering better value propositions [11][12] Group 4: Societal Implications - The rise of snack retail chains is seen as part of a larger societal shift towards valuing shared experiences and emotional connections over mere consumption [17] - The concept of "第四消费时代" (Fourth Consumption Era) is referenced, highlighting a transition from individualistic consumption to a focus on community and shared values [13][17] - The growth of snack retail chains is contributing to local economies by creating job opportunities and enabling entrepreneurship among local residents [12]