Core Insights - The new AITO M7 has officially started pre-orders with a starting price of 288,000 yuan, achieving over 100,000 orders in just 43 minutes, surpassing expectations [2][4][6] - The significant success of the AITO M7 is attributed to its comprehensive redesign, which redefines the industry's perception of product updates from minor adjustments to substantial innovations [4][5] - The AITO M7 aims to break the low-quality price competition in the new energy SUV market by offering high-value and high-experience products, thus reshaping the profitability logic of luxury cars [5][10] Industry Context - The domestic SUV market is entering a phase of stock optimization by 2025, with smart technology becoming the core competitive arena [4] - Traditional luxury car brands are facing pressure, with sales and profits declining, leading to increased promotional efforts, with discounts reaching 27.2% in July [8] - The retail market share of domestic brands reached 64.2% in June, indicating a shift in consumer preferences away from traditional luxury brands [8] Competitive Dynamics - The AITO M7's pricing strategy, which eliminates lower-end models and starts with high configurations, allows for profit margins while encouraging competitors to focus on technology and user experience rather than price wars [6][10] - The net promoter score (NPS) for AITO is significantly high at 74.8, indicating strong consumer endorsement and brand value growth [9] - The AITO M7's high resale value of 71.5% challenges the previously held belief that foreign luxury brands have superior resale value [10][14] Technological Innovations - The AITO M7 features an industry-first cabin laser vision system that enhances safety and driving experience by integrating laser radar and visual cameras [13] - The vehicle is built on the iDVP electronic architecture, allowing for over-the-air (OTA) updates and establishing it as a "software-defined car" [13] - The introduction of advanced technologies in the AITO M7 is expected to stimulate competitors to increase their technological investments, moving the industry away from low-quality competition [14]