北京商报讯（记者 刘卓澜）9月11日，在2025年中国国际服务贸易交易会（以下简称"服贸会"）上，王 府井（600859）全球购带来了香奈儿、GUCCI、黛珂等10余家国际大牌香化及护肤产品，珞参麟、正 官庄等知名保健产品共计百余件，丰富多元的跨境商品及创新零售模式吸引了众多参观者的目光。 北京商报记者了解到，相较去年，王府井全球购为此次服贸会准备了体验店售卖的森田药妆、法国美帕 等一般贸易产品作为补充，消费者可直接付款提货，无需等待物流配送。 作为电商项目的线下载体，全球购体验店依托跨关区保展政策，打造"保税展示+跨境电商"新零售模 式。据介绍，在王府井全球购体验店内，导购引导消费者通过王府井全球购小程序进行下单，下单商品 通过北京天竺综合保税区邮寄至消费者手中。 ...

Core Insights - Wangfujing Global Purchase showcased over 100 international brands and health products at the 2025 China International Service Trade Fair, attracting significant attention from visitors [1] Group 1: Product Offerings - The company presented a diverse range of cross-border products, including luxury brands like Chanel and GUCCI, as well as well-known health products such as Luoshenlin and Jeonggwanjang [1] - Compared to last year, Wangfujing Global Purchase added general trade products like Morita Cosmetics and French Meipa to its offerings, allowing consumers to pay and pick up items directly without waiting for logistics [1] Group 2: Retail Model - The global purchase experience store utilizes a new retail model combining "bonded display + cross-border e-commerce" supported by cross-border exhibition policies [1] - In the experience store, sales staff guide consumers to place orders through the Wangfujing Global Purchase mini-program, with products shipped from the Beijing Tianzhu Comprehensive Bonded Zone directly to consumers [1]