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2025服贸会|王府井全球购亮相服贸会
Bei Jing Shang Bao· 2025-09-11 06:01
Core Insights - Wangfujing Global Purchase showcased over 100 international brands and health products at the 2025 China International Service Trade Fair, attracting significant attention from visitors [1] Group 1: Product Offerings - The company presented a diverse range of cross-border products, including luxury brands like Chanel and GUCCI, as well as well-known health products such as Luoshenlin and Jeonggwanjang [1] - Compared to last year, Wangfujing Global Purchase added general trade products like Morita Cosmetics and French Meipa to its offerings, allowing consumers to pay and pick up items directly without waiting for logistics [1] Group 2: Retail Model - The global purchase experience store utilizes a new retail model combining "bonded display + cross-border e-commerce" supported by cross-border exhibition policies [1] - In the experience store, sales staff guide consumers to place orders through the Wangfujing Global Purchase mini-program, with products shipped from the Beijing Tianzhu Comprehensive Bonded Zone directly to consumers [1]