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“苏超”战火再燃!“金融+体育”有啥魔力
Jin Rong Shi Bao· 2025-06-16 10:41
Group 1 - The Jiangsu Provincial Urban Football League, referred to as "Su Super," has gained significant popularity, with a recent match attracting 26,018 spectators [1] - The match between Nanjing and Huai'an ended in a 1:1 draw, and the current top three teams are Nantong, Yancheng, and Nanjing [1][2] - The league has seen over 17 million online viewers across six matches, indicating a strong public interest [2] Group 2 - Zijin Insurance, the official insurance provider for "Su Super," has experienced unexpected traffic due to the league's popularity, highlighting the synergy between insurance and sports [4] - The insurance company has tailored specific coverage plans for the league, including event liability insurance and accident insurance for staff and spectators, ensuring the safety and smooth operation of the events [4][5] - The integration of insurance into sports is seen as a necessary trend, providing financial support and risk management, which are crucial for the sustainable development of the sports industry [4][5] Group 3 - The insurance sector is exploring various pathways to support sports development, including precise risk coverage and capital infusion, which align well with the cyclical nature of the sports industry [5] - Insurance can create a positive cycle in the sports ecosystem by linking resources across the industry, enhancing investment and consumer engagement [5] - There is potential for cross-industry integration, such as combining sports insurance with healthcare services to offer comprehensive support for athletes [6] Group 4 - Major insurance companies in China, such as China Life and China Ping An, have been actively involved in providing insurance for significant sports events, showcasing the industry's commitment to sports [7] - Examples include tailored insurance products for the Beijing Winter Olympics and long-term sponsorships in basketball and women's football, demonstrating the industry's role in promoting sports culture and supporting athletes [7]