Core Viewpoint - The "Su Super" league in Jiangsu Province has become a significant platform for insurance companies to enhance brand visibility and engage with younger demographics through sports marketing strategies [1][4][8] Group 1: Market Dynamics - Major insurance companies such as China Ping An, Xinhua Insurance, and China Life Insurance are actively participating in the "Su Super" league, leveraging the event to reshape their brand image and explore new market opportunities [1][4] - The league's popularity has created a competitive environment among financial institutions, aiming to capture the attention of a young and engaged audience [4][8] Group 2: Product Innovations - Insurance firms are developing tailored insurance products for the league, including comprehensive liability insurance and specialized coverage for athletes and spectators [2][3] - China Ping An introduced the "Golden Leg" insurance, providing over 44.6 million yuan in coverage for players, highlighting the trend of creating specific products for sports-related risks [2][3] Group 3: Challenges in Sports Insurance - The sports insurance market in China is still in its infancy, facing challenges such as insufficient risk assessment data and a lack of innovative products [6][8] - Experts emphasize the need for better data collection and risk evaluation models to enhance product offerings and market penetration [6][7] Group 4: Strategic Recommendations - Industry experts suggest that insurance companies should collaborate with sports organizations to create customized insurance solutions and improve service delivery [7][8] - There is a call for the establishment of a dynamic database for sports-related injuries and the development of a comprehensive risk assessment framework [7][8]

Group 1 - The company, as the exclusive insurance supplier for the "Su Super" league, has developed tailored risk protection plans to support event operations, showcasing the innovative practice of financial empowerment in the sports industry [1] - The collaboration project reflects the company's technological advancements, utilizing a digital platform to create specialized insurance solutions such as comprehensive liability insurance and accident insurance for staff, demonstrating the company's professional capabilities in risk management for large sports events [1] - The company has also addressed the urgent need for cybersecurity in emerging sectors like blockchain and smart investment advisory by drafting and filing comprehensive cybersecurity insurance clauses, covering core risks in digital finance [1] Group 2 - The company has introduced innovative insurance products to support the national "dual carbon" goals, including compensation insurance for distributed photovoltaic power generation losses and performance warranty insurance for new energy storage systems, contributing to the green transformation of the construction industry [2] - The scale of green insurance risk protection is projected to reach 1.7 billion yuan in 2024, representing a 15% year-on-year growth, indicating the company's commitment to fostering green development [2] - The company has extended its services to various aspects of public welfare, including the "Jiangsu Medical Insurance No. 1" product, which has benefited over one million families, and long-term care insurance covering 183.4 million people in multiple cities [2] Group 3 - The company emphasizes its role in safeguarding intellectual property for innovative enterprises and ensuring safety in sports, reflecting its commitment to "finance for the people" [3] - The company plans to continue deepening the cross-sector integration of insurance protection to provide stronger support for the economic and social development of Jiangsu [3]

Group 1 - The core viewpoint emphasizes the importance of boosting consumption as a key point for expanding domestic demand and stabilizing growth, with financial institutions playing a crucial role in this effort [1] - The People's Bank of China, in collaboration with six other departments, has released guidelines outlining a "roadmap" for financial support to enhance and expand consumption, focusing on six areas including increasing consumer capacity and optimizing the consumption environment [1] - In Nanjing, financial institutions and industry regulators are actively working to channel financial resources into the consumption sector, exemplified by the establishment of service stations that provide convenient financial services to small and micro enterprises [1] Group 2 - The financial roadmap includes increasing credit supply to sectors such as wholesale and retail, catering, housekeeping services, and elder care, with a focus on developing credit products suitable for small and micro enterprises [2] - Nanjing's Kuaiyijie Housekeeping Service Company has begun insuring its employees through a partnership with a local insurance company, providing coverage for workplace injuries and liability, which benefits both employees and the company financially [2] - Multiple insurance companies in Nanjing, including Pacific Insurance and Ping An Insurance, are promoting commercial insurance for housekeeping staff, enhancing the security of the service sector [3] Group 3 - The financial roadmap also explores effective channels for supporting new types of consumption, such as digital, green, and health-related consumption [5] - The "Su Chao" sports event, running until November, has attracted significant attention, with specialized insurance products being offered to ensure the safety of participants and staff, while also enhancing the visibility of sponsoring banks [5] - Financial institutions are leveraging sponsorships and insurance products to support the sustainable development of the sports industry, thereby stimulating sports consumption [5]

江苏省城市足球联赛(以下简称"苏超")赛事热度持续高涨，相关话题全网累计播放量突破十亿次。这场 现象级赛事不仅点燃了球迷们的热情，更引得赞助商数量从开赛时的6家一路飙升至当前的21家，伊 利、京东、小米等知名品牌纷纷加入其中。 记者注意到，继江苏本地的紫金保险成为"苏超"官方供应商后，中国平安（601318）、新华保险 （601336）于近日宣布成为"苏超"南通赛区的官方合作商，深度挖掘体育产业与保险业务融合的新增长 极。 作为"苏超"官方保险供应商，紫金保险为"苏超"联赛量身定制了赛事综合责任险、工作人员意外险、公 众责任险等专属保障方案，全面覆盖赛事组织、现场观众及工作人员等各个维度的风险。同时，组建专 业服务团队，全程跟进赛事进程，提供快速理赔、风险咨询、应急响应等一站式服务，为赛事的顺利进 行保驾护航。 从"现象级"到长效价值增长 近年来，国家层面的政策加持为金融机构入局体育产业提供了有力支持。今年4月，四部门联合印发 《关于金融支持体育产业高质量发展的指导意见》，明确提出要加快构建适应体育产业发展、多层次、 广覆盖的金融产品和服务体系，丰富体育领域金融资源供给。鼓励保险业进一步发挥保险工具风险补偿 ...

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Nanjing team currently leading the league after a 4-0 victory over Changzhou team [1][3] - Various companies, including insurance firms, are capitalizing on the rising popularity of the league by seeking sponsorships and partnerships [1][3] Insurance Industry Involvement - Major insurance companies like China Ping An and Zijin Property Insurance have entered the "Su Super" league, providing comprehensive insurance coverage for players and spectators [3][4] - China Ping An has announced its role as the official partner for the Nantong division, offering a "Golden Leg" insurance policy for players, with a total coverage value exceeding 44.6 million yuan [3][4] - Zijin Property Insurance has tailored specific insurance products for the league, including event liability insurance and spectator accident insurance, ensuring comprehensive risk coverage [3][4] Market Potential and Challenges - The insurance sector sees the high traffic from sports events as an opportunity to reach younger and middle-aged consumers, enhancing brand recognition and market presence [4][5] - Despite the growth potential, domestic insurance companies face challenges in experience and product development compared to established international firms [5][6] Policy Support and Future Directions - Recent policies have recognized the importance of sports insurance, with the implementation of the Sports Law in January 2023 mandating insurance for athletes and events [6][7] - The government encourages insurance companies to innovate and develop more tailored insurance products for the sports industry, aiming to enhance risk management and coverage [6][7] Recommendations for Insurance Companies - Insurance firms are advised to integrate technology into sports insurance development and strengthen partnerships with sports organizations to enhance brand visibility [7] - There is a need to improve public awareness and acceptance of sports insurance, promoting a market-oriented approach to risk management in the sports sector [7]

当江苏省城市足球联赛"苏超"意外引爆全网，其背后的总冠名商江苏银行（600919）与官方保险供应商 紫金保险的名字，也随之出现在千万球迷的视野中。而这场流量的盛宴，正吸引更多金融巨头入局—— 6月16日，中国平安（601318）高调宣布，愿为苏超运动员及球迷提供"国家队级别"的全面保障方案。 可以看到，这项赛事的爆火不仅点燃了球迷们的热情，更在金融领域引发了一场没有硝烟的"战争"，众 多金融机构纷纷入局，试图在这片新兴的体育产业蓝海中分得一杯羹。 草根联赛变身"顶流"，金融品牌借势起飞 "苏超"是江苏省城市足球联赛的简称，是由江苏省体育局与各设区市政府联合主办的省级顶级足球赛 事，参赛球队代表江苏省13个地级市，总参赛人数达516人，涵盖职业球员、学生及业余足球爱好者。 苏超十三个城市联队队徽。据南京发布 江苏13个市，被称为"十三太保"，经济发展均衡。 中国（深圳）综合开发研究院副院长刘国宏则从战略层面进行了分析。他认为，当前金融机构布局热点 体育IP，既是抢占年轻客群、区域客群、扩大品牌社会形象的现实需要，更是打破传统金融等客上门惯 性，从活动场景衍化金融服务的战略举措。 在社交媒体的裂变传播与"全民足球 ...

"苏超"战火再度燃起。6月14日，2025年江苏省城市足球联赛南京队VS淮安队正式开踢，据悉，该场比赛吸引了26018名观众线下观赛。 最终，这场被球迷亲切称为"小龙虾VS盐水鸭"的焦点对决，以淮安队1:1战平南京队的结果落下帷幕。 此场比赛后，南通队、盐城队、南京队暂时位列"苏超"前三名。 | 江苏省城市足球联赛 2025 | | | | | 5 | | --- | --- | --- | --- | --- | --- | | 赛程 | 排名 I | 球队榜 | 球员榜 | | 新闻 | | 球队名称 | | 场次 | 胜/平/负 | 进/失 | 积分 | | 淘汰赛 1 / 南通队 | | 3 | 3/0/0 | 8/1 | 9 | | 2 图 盐城队 | | 3 | 2/1/0 | 5/1 | 7 | | 3 ( 南京队 | | 4 | 2/1/1 | 6/3 | 7 | | 4 S> 宿迁队 | | 3 | 1/2/0 | 5/3 | 5 | | 5 图 徐州队 | | 3 | 1/2/0 | 4/3 | 5 | | 6 2 淮安队 | | 3 | 1/1/1 | 5/2 | 4 | | 7 : 扬 ...