Core Viewpoint - The company, China People's Insurance Company (CPIC), is providing comprehensive insurance services at the World Games, ensuring safety and support for athletes, staff, and spectators through various insurance products and exceptional service [1]. Group 1: Insurance Services Provided - CPIC is the official insurance partner for the World Games, offering public liability insurance, organizer liability insurance, and group accident insurance to event organizers, athletes, staff, and spectators [1]. - The company emphasizes a professional and proactive service approach, aiming to deliver warmth and assurance to international participants [1]. Group 2: Customer Service Examples - A Greek athlete received on-site assistance for purchasing accident insurance when he faced difficulties due to currency issues; CPIC staff provided mobile service to facilitate the transaction at his accommodation [2]. - An Estonian spectator who suffered an injury during a rainstorm received prompt medical assistance, with CPIC's team ensuring quick transport to a medical facility and covering all treatment costs [3]. - An Australian athlete with a knee injury was efficiently transported to a hospital within 38 minutes, with CPIC coordinating all necessary medical arrangements and ensuring a seamless experience [4].

Core Insights - The upcoming 15th National Games (referred to as "15th Games") is approaching, highlighting the growing importance of sports insurance as a safety net in the sports sector [2] - Sports insurance has evolved from "single post-compensation" to "full-process risk management," driven by the needs of large-scale events and market demands [2][4] - The insurance industry is facing both opportunities and challenges in the context of large sports events, necessitating enhanced risk assessment and service capabilities [3][4] Group 1: Opportunities in Sports Insurance - The 15th Games presents diverse scenarios such as torch relay, equestrian events, and esports, providing ample space for product innovation in sports insurance [3] - Participation in major events allows insurance companies to accumulate risk data and optimize actuarial models, enhancing their expertise in the sports insurance field [3][4] Group 2: Challenges in Sports Insurance - Risks such as "sports injuries, facility damage, and cybersecurity incidents" require insurance companies to possess precise risk assessment capabilities [3] - The complexity of "cross-regional collaboration" among the Guangdong-Hong Kong-Macao Greater Bay Area necessitates unified regulatory compliance and claims coordination [3] - The need for product innovation must balance "comprehensiveness" and "operability," particularly in areas like cybersecurity insurance [3] Group 3: Innovations in Insurance Services - Insurance companies are developing customized protection plans and innovative service models to enhance their service capabilities for the 15th Games [4] - A comprehensive insurance protection system has been established, covering group accident insurance, public liability insurance, organizer liability insurance, and property insurance [4][5] - Specialized claims teams have been formed to ensure efficient and orderly claims processing during the event [5] Group 4: Policy and Market Drivers - The rapid development of sports insurance is supported by policies and market demand, with national strategies like "Sports Power" and "Healthy China" driving growth [6][7] - The People's Bank of China and other regulatory bodies have issued guidelines to enhance financial support for the sports industry, promoting investment and infrastructure development [6] - The sports consumption market has seen a compound annual growth rate of over 13% since 2020, with projections indicating a market size of 2.8 trillion yuan by 2025 [7] Group 5: Future Directions for Sports Insurance - The sports insurance industry faces challenges such as "severe product homogeneity" and "insufficient risk data reserves," necessitating a focus on upgrading through experiences from major events [8] - Product innovation should adopt a "scenario-based, differentiated" approach, developing tailored products for various sports contexts [8][9] - Public education and awareness campaigns are essential to improve understanding and acceptance of sports insurance among consumers [9] - Collaboration with sports authorities and technology companies can enhance product implementation efficiency [9]

要说近期体育赛事什么最"火"，一定有"苏超"一票。 近期，被誉为"苏超"的首届江苏城市足球联赛火遍全国。"友谊第一，比赛第十四""楚汉之争"…… 江苏"十三太保"的调侃刷爆社交媒体。据江苏省体育局最新统计数据，截至目前，线下观赛人数超过了 18万人次，线上观赛人次突破1700万人次。 热度之下，"苏超"的官方保险供应商紫金保险也收获了一波流量。 "'苏超'的热度超出了我们预期。"紫金保险有关负责人在接受《金融时报》记者采访时表示，从宣 传层面来看，作为江苏省首家全国性财险公司，紫金保险与"苏超"完美契合，对外传递拼搏精神和地域 文化自信。从业务层面来看，近年来，紫金保险一直在大力发展产业保险，从传统产业到新兴产业再到 如今的体育产业、文化产业，此次与"苏超"合作就是一次成功的尝试。 近年来，随着体育产业的蓬勃发展，体育赛事的热度也持续攀升。此次"苏超"与紫金保险的碰撞恰 恰折射出保险与体育深度融合的必然趋势——保险不仅是风险的"守护者"，更是体育事业高质量发展 的"助推器"。通过资金支持、风险保障、产品创新和全生命周期服务等，保险正在为我国体育事业注入 新动能，实现"双赢"格局。 2023年1月起实施的《中华 ...

Group 1 - The article discusses various types of insurance that companies can deduct from their taxable income, focusing on employee-related insurance and specific industry regulations [3][4][5][6][8]. - Companies can deduct basic social insurance contributions such as pension, medical, unemployment, work injury, maternity insurance, and housing provident fund for employees [3]. - Supplementary pension and medical insurance contributions are deductible up to 5% of the total employee wages [4]. - Special occupational safety insurance and business travel accident insurance for employees on official trips are also deductible [5][6]. Group 2 - Companies can deduct property insurance premiums and liability insurance premiums, such as employer liability and public liability insurance, from their taxable income [8]. - For banking institutions, the deposit insurance premiums calculated at a rate not exceeding 0.0016 are deductible [8]. - The article provides guidance on how to report deductible insurance premiums in tax forms [8].

Group 1 - The Sichuan Province "Village BA" basketball finals took place from July 11 to July 17, featuring 20 teams competing for the championship title [1] - ZhongAn Insurance served as the official insurance partner, providing comprehensive risk coverage for all participants, including athletes, referees, coaches, volunteers, and staff [1] - The insurance company aims to extend its event protection services to grassroots sports, enhancing safety and enjoyment for participants and spectators [1] Group 2 - Since 2024, ZhongAn Insurance has provided group accident insurance and public liability insurance for over 80 marathon events, covering more than 1 million participants [2] - The company plans to explore insurance models for rural sports events to support sustainable development in rural sports [2] - ZhongAn Insurance aims to enhance public awareness of sports insurance and encourage more people to participate in sports by reducing risk concerns [2]

Core Viewpoint - The "Su Super" league in Jiangsu Province has become a significant platform for insurance companies to enhance brand visibility and engage with younger demographics through sports marketing strategies [1][4][8] Group 1: Market Dynamics - Major insurance companies such as China Ping An, Xinhua Insurance, and China Life Insurance are actively participating in the "Su Super" league, leveraging the event to reshape their brand image and explore new market opportunities [1][4] - The league's popularity has created a competitive environment among financial institutions, aiming to capture the attention of a young and engaged audience [4][8] Group 2: Product Innovations - Insurance firms are developing tailored insurance products for the league, including comprehensive liability insurance and specialized coverage for athletes and spectators [2][3] - China Ping An introduced the "Golden Leg" insurance, providing over 44.6 million yuan in coverage for players, highlighting the trend of creating specific products for sports-related risks [2][3] Group 3: Challenges in Sports Insurance - The sports insurance market in China is still in its infancy, facing challenges such as insufficient risk assessment data and a lack of innovative products [6][8] - Experts emphasize the need for better data collection and risk evaluation models to enhance product offerings and market penetration [6][7] Group 4: Strategic Recommendations - Industry experts suggest that insurance companies should collaborate with sports organizations to create customized insurance solutions and improve service delivery [7][8] - There is a call for the establishment of a dynamic database for sports-related injuries and the development of a comprehensive risk assessment framework [7][8]

Group 1 - The "Su Chao" football league in Jiangsu Province has gained significant popularity, with total online views exceeding 1 billion, attracting 21 sponsors from an initial 6, including well-known brands like Yili, JD.com, and Xiaomi [1] - Insurance companies are increasingly engaging with the "Su Chao" league, with China Ping An and Xinhua Insurance becoming official partners for the Nantong division, providing insurance products tailored for players and fans [2][3] - The insurance sector is leveraging the high visibility of sports events to enhance brand image and connect with younger demographics, while also addressing unique risks associated with sports events [4] Group 2 - The Chinese government has issued policies to support financial institutions' involvement in the sports industry, encouraging the development of diverse financial products and services tailored to sports events [4] - The participation of insurance companies in the "Su Chao" league is expected to create long-term value growth, as they can better understand the specific risks and insurance needs within the sports industry [4] - Local insurance provider Zijin Insurance has customized various insurance plans for the "Su Chao" league, ensuring comprehensive coverage for event organization, spectators, and staff [3][5]

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Nanjing team currently leading the league after a 4-0 victory over Changzhou team [1][3] - Various companies, including insurance firms, are capitalizing on the rising popularity of the league by seeking sponsorships and partnerships [1][3] Insurance Industry Involvement - Major insurance companies like China Ping An and Zijin Property Insurance have entered the "Su Super" league, providing comprehensive insurance coverage for players and spectators [3][4] - China Ping An has announced its role as the official partner for the Nantong division, offering a "Golden Leg" insurance policy for players, with a total coverage value exceeding 44.6 million yuan [3][4] - Zijin Property Insurance has tailored specific insurance products for the league, including event liability insurance and spectator accident insurance, ensuring comprehensive risk coverage [3][4] Market Potential and Challenges - The insurance sector sees the high traffic from sports events as an opportunity to reach younger and middle-aged consumers, enhancing brand recognition and market presence [4][5] - Despite the growth potential, domestic insurance companies face challenges in experience and product development compared to established international firms [5][6] Policy Support and Future Directions - Recent policies have recognized the importance of sports insurance, with the implementation of the Sports Law in January 2023 mandating insurance for athletes and events [6][7] - The government encourages insurance companies to innovate and develop more tailored insurance products for the sports industry, aiming to enhance risk management and coverage [6][7] Recommendations for Insurance Companies - Insurance firms are advised to integrate technology into sports insurance development and strengthen partnerships with sports organizations to enhance brand visibility [7] - There is a need to improve public awareness and acceptance of sports insurance, promoting a market-oriented approach to risk management in the sports sector [7]

Core Insights - The "Su Super" league has gained immense popularity, attracting significant attention from financial institutions looking to capitalize on the emerging sports marketing opportunities [2][10] - Jiangsu Bank and Zijin Insurance have successfully leveraged the league for brand exposure and innovative financial services, while China Ping An has also expressed interest in providing comprehensive insurance solutions for participants and fans [1][4][10] Group 1: Event Overview - "Su Super" is a provincial-level football league in Jiangsu, featuring teams from 13 cities and a total of 516 participants, including professional players and amateurs [2] - The league has achieved over 1 billion views on social media, with live broadcasts reaching peak online audiences [2] Group 2: Financial Institutions' Involvement - Financial institutions are engaging in "borrowed interest" marketing strategies, integrating their products and services into the context of the popular "Su Super" league [5] - The Chinese government has supported financial institutions' involvement in the sports industry through policies aimed at enhancing financial products and services for sports development [6] Group 3: Benefits to Financial Institutions - The entry of financial institutions into the sports sector provides new opportunities for brand promotion and business expansion, particularly among young and middle-aged consumers [7] - Financial support from these institutions can drive the development of sports infrastructure, event operations, and overall marketization of the sports industry [8] Group 4: Challenges and Considerations - Experts caution that the influx of financial institutions into sports marketing must be managed carefully to avoid issues such as over-commercialization and service delivery challenges [9] - Sustainable engagement with the sports sector requires a focus on long-term value and risk management to ensure mutual benefits for both financial institutions and the sports industry [10][11]

Group 1 - The Jiangsu Provincial Urban Football League, referred to as "Su Super," has gained significant popularity, with a recent match attracting 26,018 spectators [1] - The match between Nanjing and Huai'an ended in a 1:1 draw, and the current top three teams are Nantong, Yancheng, and Nanjing [1][2] - The league has seen over 17 million online viewers across six matches, indicating a strong public interest [2] Group 2 - Zijin Insurance, the official insurance provider for "Su Super," has experienced unexpected traffic due to the league's popularity, highlighting the synergy between insurance and sports [4] - The insurance company has tailored specific coverage plans for the league, including event liability insurance and accident insurance for staff and spectators, ensuring the safety and smooth operation of the events [4][5] - The integration of insurance into sports is seen as a necessary trend, providing financial support and risk management, which are crucial for the sustainable development of the sports industry [4][5] Group 3 - The insurance sector is exploring various pathways to support sports development, including precise risk coverage and capital infusion, which align well with the cyclical nature of the sports industry [5] - Insurance can create a positive cycle in the sports ecosystem by linking resources across the industry, enhancing investment and consumer engagement [5] - There is potential for cross-industry integration, such as combining sports insurance with healthcare services to offer comprehensive support for athletes [6] Group 4 - Major insurance companies in China, such as China Life and China Ping An, have been actively involved in providing insurance for significant sports events, showcasing the industry's commitment to sports [7] - Examples include tailored insurance products for the Beijing Winter Olympics and long-term sponsorships in basketball and women's football, demonstrating the industry's role in promoting sports culture and supporting athletes [7]