Workflow
保险与体育融合
icon
Search documents
“苏超”爆火 保险与体育实现“双赢”
Jin Rong Shi Bao· 2025-08-08 07:59
Group 1 - The "Su Super" Jiangsu City Football League has gained significant popularity, with over 180,000 offline viewers and more than 17 million online viewers [1] - The partnership between "Su Super" and Zijin Insurance reflects the growing integration of insurance and sports, highlighting insurance as a key player in the high-quality development of the sports industry [2][3] - Zijin Insurance has tailored specific insurance products for the "Su Super" league, including comprehensive liability insurance and accident insurance for staff and spectators, ensuring the event's safety [3] Group 2 - Major insurance companies have been actively involved in providing coverage for significant sports events in China, such as the Beijing Olympics and the CBA basketball league, demonstrating the insurance industry's crucial role in supporting sports development [4][5] - Recent policies in China have emphasized the importance of insurance in the sports industry, encouraging the establishment of athlete injury insurance and liability insurance for sports events [7] - Despite the growth potential, the sports insurance sector in China is still in its early stages, facing challenges such as limited risk data and low awareness of insurance needs among sports organizers and participants [8]