保险风险防护

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阳光人寿多地联动 绘就“7.8全国保险公众宣传日”全民反诈新图景
Qi Lu Wan Bao· 2025-07-23 09:29
Core Viewpoint - The company is actively promoting anti-fraud awareness and insurance knowledge through a nationwide campaign, integrating various promotional methods to enhance public safety and financial responsibility [1][9]. Group 1: Campaign Overview - The campaign is part of the "7.8 National Insurance Publicity Day" and "National Anti-Fraud Action Month," aiming to weave a protective net against fraud while promoting insurance concepts [1]. - The company utilizes both online and offline channels to create a comprehensive promotional network, leveraging social media, customer service groups, and short video platforms to disseminate anti-fraud information [2]. Group 2: Targeted Outreach - The company focuses on face-to-face interactions, providing anti-fraud manuals during customer service and discussing recent fraud cases to educate clients [5]. - Customized promotional plans are developed for key demographics such as the elderly, youth, and new citizens, ensuring targeted education on fraud prevention [6][7]. Group 3: Integration of Insurance and Anti-Fraud Education - The campaign combines anti-fraud messaging with insurance education, emphasizing the importance of understanding financial products and recognizing scams [8]. - Activities include community engagement, where staff explain the differences between legitimate insurance processes and fraudulent schemes, enhancing public awareness [8]. Group 4: Future Commitment - The company plans to continue integrating anti-fraud education into daily services, reinforcing its commitment to safeguarding public financial security and promoting a culture of awareness [9].