投资者"双节"把钱放在哪儿？ 老中青理财偏好大画像 本报记者 田 鹏 "假期前赎回了部分股票基金，打算节后看看市场再决定是否加仓""刚把攒的实习工资买了短债基金， 先试试水""给孙子配置了教育金保险，自己的养老金账户也加了点'固收+'"……在这个超长假期中，不 同年龄段的投资者在休闲之余，也在积极规划资产配置。 值得一提的是，Z世代对投资领域的新鲜事物展现出极强的敏感度与接受度，从创新型理财产品到尚在 成长的新兴投资赛道，他们总能第一时间关注并积极尝试，让严肃的投资过程多了几分"探索乐趣"。 例如，北方大数据交易中心上线积分数据交易板块后，不少对数字经济感兴趣的Z世代迅速"入局"。刚 接触该板块的互联网行业从业者小任就直言："之前从没接触过数据类投资，这个板块不仅门槛不高， 还能顺便了解数字资产的价值逻辑，比单纯买基金多了点'新鲜感'。"这种将投资行为与新鲜知识探索 结合的选择，正是Z世代投资偏好的典型体现。 中年人：兼顾"收益+抗风险" 步入30岁后，投资者逐渐进入"上有老、下有小"的人生阶段，投资偏好从"试错"转向"务实"——既要追 求一定收益以应对家庭开支，又要通过分散配置降低风险，核心需求是资产稳健增 ...

智通财经9月29日讯（记者 邹俊涛）9月26日，由上海报业集团指导、智通财经主办的"2025上海全球金融・资管年会"在上海陆家嘴召开。招商信诺人寿保 险有限公司（以下简称"招商信诺"）总经理兼首席执行官常颖在会上发表主题演讲指出，"中国寿险行业已进入利差损的风险化解攻坚期，行业必须共同面 对这一挑战。" 此外，健康险、医疗险等保障型产品，以及分红险、投连险等浮动收益产品，正成为行业发力重点。这类产品不仅降低了低利率对保险公司负债成本和盈利 能力的冲击，也更贴合客户在老龄化、慢病高发时代的保障需求。 招商信诺：从"负债成本管控"到"健康生态构建" 常颖表示，作为一家中外合资险企，招商信诺在应对利差损方面给出自己的策略。据他透露，公司近年来主要推动了多项业务转型，其中两大战略转型尤其 是值得关注。 一是严格控制负债成本。常颖表示，得益于逐年化解存量业务压力、精细化管理各项费用、优化资产负债匹配等积极举措，公司负债成本处于行业较低水 平，为公司稳健经营打下基础。 二是产品结构向分红险全面转型。2021年，招商信诺的分红险在银保新单业务中的占比仅为6%，而如今已提升至95%以上。"就像饮食结构从大鱼大肉转向 健康饮食 ...

Group 1 - The insurance industry is increasing investment in health insurance products and services, with a notable growth in mid-to-high-end medical insurance, which has become a highly competitive area [1][2] - Medical insurance has significantly outperformed critical illness insurance, becoming the new pillar of the health insurance market [3][4] - The integration of health management services into health insurance is becoming more prevalent, with insurance companies establishing specialized health management firms [5][6] Group 2 - The DRG (Diagnosis-Related Group) and DIP (Disease-Related Payment) reforms are creating new opportunities for product innovation in commercial health insurance, contributing to the growth of medical insurance [2][6] - Insurance companies are shifting resources towards health-related businesses, focusing on one-year health insurance and health services, particularly in the mid-to-high-end medical insurance segment [2][6] - The establishment of a comprehensive health management service system is aimed at reducing disease and disability risks, transitioning from reactive medical care to proactive health management [8][9] Group 3 - Major insurance companies are setting up specialized health management companies to create a large health ecosystem that supports their core business [7][8] - The upcoming "National Ten Articles" policy aims to enhance health insurance service levels and promote the deep integration of commercial health insurance with health management [6][9] - The future of the health insurance market is expected to see enhanced product value and competitiveness, reshaping the development model of health insurance companies [9]

锚定"五篇大文章" 践行金融为民使命 9月24日，2025年（第二十届）亚洲品牌大会在香港召开，主办方世界品牌实验室（World Brand Lab） 在会上发布了2025年《亚洲品牌500强》年度报告，富德生命人寿凭借品牌建设、服务创新与高质量发 展等方面的综合表现入选榜单。十四度入选"亚洲品牌500强"，体现出富德生命人寿品牌影响力、社会 声誉的持续提升，品牌价值与综合实力获得更广泛的认可。 富德生命人寿始终秉持"以客户为中心"，将满足客户多元化、全生命周期的保障需求作为战略核心，持 续深化"产品+服务"双引擎模式，推动保险保障与健康管理、养老规划深度融合，为客户提供更全面、 更多元化的风险保障解决方案。 富德生命人寿不断优化产品供给，紧密围绕"教育、财富、健康、养老"四大核心领域，聚焦客群差异化 需求打造多元保障矩阵。2024年上市新产品41款，覆盖重疾险、医疗险、意外险、寿险、年金险等领 域，并重点推进年金保险及保障类产品的开发，全方位满足客户的多元需求。 让保险服务跑出"速度"的同时更添"温度"，是富德生命人寿始终聚焦的领域。"云赔、快赔、直赔"平台 创新理赔服务模式，构建起全方位、个性化、智能化的 ...

Core Insights - The core conclusion of the report is that Chinese households are experiencing a shift in risk perception, characterized by a decrease in traditional survival-type risk anxiety and a significant increase in wealth risk awareness [1][2] Group 1: Changes in Risk Awareness - The current economic environment is reshaping household risk awareness due to factors such as economic slowdown, structural adjustments, low interest rates, aging population, and technological advancements [1][2] - While traditional risks like illness, retirement, and accidental injury remain the top concerns, their perceived importance has declined, whereas awareness of wealth security and management risks has notably increased [1][2] Group 2: Impact of Macro Environment - The report identifies six major impacts of macroeconomic changes on household risk: increased income and debt risks due to economic structural adjustments, purchasing power risks from inflation, asset allocation changes from low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressure from an aging population, and a structural transformation in household asset allocation [2] Group 3: Insurance Product Development - Insurance companies need to adapt their product design and customer service to meet the new risk preferences, such as developing insurance products that cover unemployment risks and offering diversified products that align with the structural transformation of household asset allocation [3] Group 4: Tailored Insurance Solutions - The report emphasizes the need for insurance companies to create a comprehensive product system that includes: a basic risk defense system centered on medical insurance, a retirement risk response system based on commercial annuities, a wealth preservation system focused on participating insurance, and a wealth transfer system centered on leveraged life insurance and trust funds [4] - It also suggests that consumers should adjust their asset allocation in response to changing risks, with specific recommendations based on income levels and life stages [4]

Core Insights - The core conclusion of the report is that Chinese households are experiencing a shift in risk perception, characterized by a decrease in traditional survival-type risk anxiety and a significant increase in wealth-related risk awareness [1][3]. Group 1: Changes in Risk Awareness - The current economic environment is undergoing profound changes, leading to a transformation in household risk awareness and response systems due to factors such as economic slowdown, structural adjustments, low interest rates, aging population, and technological revolutions [3]. - Although health, retirement, and accidental death risks remain the top three concerns for families, their attention to these risks has decreased, while awareness of wealth security and management risks has significantly increased [3][4]. - The report identifies six major impacts of macroeconomic changes on household risk, including increased income and debt risks, purchasing power risks due to inflation, asset allocation shifts due to low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressures from an aging population, and a structural transformation trend in household asset allocation [3]. Group 2: Insurance Industry Response - As household risk awareness evolves, commercial insurance is transitioning from a focus on single risk compensation to becoming a comprehensive management tool for quality of life and wealth management [4]. - There is a mismatch between product supply and demand, as the industry continues to offer standardized products despite the diverse risk management preferences and protection needs of different families [4]. - Insurance companies need to make targeted adjustments in product design and customer service to address new risk preferences, such as developing insurance products that cover unemployment risks and offering more diversified insurance products that align with the structural transformation of household asset allocation [4][5]. Group 3: Recommendations for Insurance Product Development - The report suggests that insurance companies should establish a comprehensive product system focusing on four key areas: a basic risk defense system centered on health insurance, a retirement risk response system based on commercial annuities, a wealth preservation system centered on participating insurance, and a wealth transfer system based on leveraged life insurance and trust funds [5]. - Specific guidance is provided for insurance coverage and financial planning, including an analysis framework of "income-asset-liability" to prioritize high-leverage products for low-income families and recommend critical illness and retirement annuities for middle-income families [6]. - Families are encouraged to adjust their asset allocation in response to changing risks, with specific recommendations for different life stages, such as prioritizing term life and health insurance for single or startup families, planning for retirement during development or maturity stages, and supplementing cancer and nursing insurance during the sunset phase [6][7].

Core Insights - The white paper on the risk protection system for Chinese families highlights that the insurance industry in China is at a critical transformation point, transitioning from institutional-driven growth to economy-driven growth, with significant opportunities ahead as the per capita GDP is around $13,500, close to the elasticity peak of $10,000 [2][4]. Industry Overview - As of the end of 2024, China has 239 insurance institutions with total assets of 359,058 billion yuan and net assets of 33,247 billion yuan. The total insurance premium income for 2024 is projected to reach 56,963 billion yuan, with a financial return rate of 3.43% and a comprehensive return rate of 7.21% [4]. - The comprehensive solvency adequacy ratio of insurance companies is 199.4%, and the core solvency adequacy ratio is 139.1%, indicating a solid foundation for sustainable development [4]. Policy Environment - The Chinese government has introduced several policies to support the insurance industry's development, including the strategic goal of building a multi-level social security system, which creates a favorable environment for high-quality development [5]. - The recent "Opinions on Strengthening Supervision and Preventing Risks to Promote High-Quality Development of the Insurance Industry" outlines development goals for 2029 and 2035, serving as a guiding document for the next five to ten years [5]. Changing Family Risk Structure - Families in China are facing challenges such as slowing income growth, increased employment and debt risks, currency asset depreciation, and reduced investment returns, leading to a shift in risk perception [7]. - A survey indicates that modern families are increasingly concerned about health, retirement planning, children's education, wealth security, and inheritance, reflecting a strong demand for certainty and sustainability [8]. Supply-Demand Mismatch - The insurance industry has not adequately adjusted to changing consumer needs, resulting in four key mismatches: 1. Individualized needs versus standardized supply [9]. 2. Insufficient health coverage despite high demand [9]. 3. Short-term supply versus long-term wealth management needs [9]. 4. Diverse retirement needs versus weak collaborative supply [9]. Recommendations for Improvement - The white paper suggests several strategies to enhance the insurance industry's service capabilities: 1. **Precise Risk Identification**: Shift from a product-oriented approach to a family needs-oriented approach, identifying risks based on family lifecycle and wealth levels [12]. 2. **Scientific Risk Assessment**: Utilize a "Family Risk Defense Index Model" to balance adequate coverage with cost, allowing families to anticipate uncertainties [13]. 3. **Efficient Risk Solutions**: Develop a comprehensive product system that addresses the full lifecycle of family risks, including health, retirement, wealth preservation, and inheritance [14]. 4. **Long-term Risk Management**: Integrate resources to create a high-quality service ecosystem that addresses the growing demand for elderly care and health management [16].

Core Insights - The macroeconomic changes in China are leading to various challenges for households, including slowing income growth, increased employment and debt risks, currency asset depreciation, and reduced investment returns [2] - The white paper identifies six major impacts of macroeconomic changes on household risks, including income and debt risk, purchasing power risk due to inflation, asset allocation shifts due to low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressure from an aging population, and a structural transformation in household asset allocation [2] Household Risk Perception - There is a noticeable shift in household risk perception in China, with a decline in anxiety over traditional survival risks and an increase in awareness of wealth-related risks, particularly unemployment and asset depreciation [3] - Consumers are adjusting their asset allocation in response to these risk changes, maintaining bank savings as a solid foundation while combining commercial insurance with bank wealth management and government bonds for a dual strategy of protection and stable returns [3] Consumer Preferences - Consumers are increasingly interested in health-related value-added services, with 41% prioritizing health check-up services, and there is a growing demand for comprehensive retirement solutions that include not just insurance products but also community planning and home care support [4] Supply-Demand Mismatches - The white paper highlights four major mismatches in the insurance industry: 1. Mismatch between personalized demand and standardized supply, as the industry continues to offer one-size-fits-all products [5] 2. Mismatch between sufficient health coverage needs and low coverage supply, with the median cost of critical illness treatment reaching 300,000 yuan while average claims for critical illness insurance are below 100,000 yuan [5] 3. Mismatch between long-term wealth management needs and short-term supply, with a lack of products addressing cross-cycle financial management for child-rearing and personal retirement [5] 4. Mismatch between diversified retirement needs and weak collaborative supply, as the industry struggles to provide integrated solutions that combine cash flow with care services [6] Strategic Recommendations - To address these mismatches, the insurance industry must break away from a one-size-fits-all approach and focus on accurately identifying customer risks, shifting from a product-oriented to a family needs-oriented approach [7] - The industry should develop a comprehensive product system that includes a core medical insurance risk defense system, a commercial annuity-based retirement risk response system, a wealth preservation and growth system centered on participating insurance, and a wealth transfer system focused on leveraged life insurance and trust services [7] Service Ecosystem Development - The insurance industry should move beyond traditional compensation models to create a high-quality customer service ecosystem that integrates health management, retirement services, and wealth planning [8] - This includes providing a closed-loop service for health that encompasses check-ups, screenings, and rehabilitation, as well as connecting retirement services with community resources to address care needs [8]

Group 1 - The core viewpoint emphasizes that purchasing insurance is just the beginning, and ongoing attention to the policy is crucial for effective coverage [1] Group 2 - Informing family members about the policy is essential to prevent it from becoming a "sleeping policy" [2] - The recommended approach includes organizing policy information, informing at least two family members, and securely storing the policy [3][4] Group 3 - Annual policy review is necessary to prevent coverage from becoming "expired" or "disconnected" due to changes in family circumstances [5] - Key aspects to focus on during the annual review include payment due dates, adequacy of coverage, and completeness of coverage for new family members [6][7] Group 4 - Important personal changes must be communicated to the insurance company to avoid complications during claims [8] - Changes in contact information, health status, and family circumstances should be updated to ensure smooth claims processing [8]

Core Viewpoint - During the 2025 Financial Education Promotion Week, Kunlun Health Insurance actively conducted financial knowledge dissemination activities centered around the theme "Protecting Financial Rights, Supporting a Better Life" [1] Group 1: Insurance Understanding - Kunlun Health Insurance clarified common misconceptions regarding the scope of accidental insurance claims, stating that hospitalization due to illness is not covered under accidental insurance [1] - The company emphasized that the definition of "accident" in insurance terms must meet four critical criteria: "external," "sudden," "unintentional," and "non-disease" [1] - The expert from Kunlun Health Insurance explained that while illness-related hospitalizations may appear sudden, they do not meet the "non-disease" requirement, thus are not eligible for accidental insurance claims [1] Group 2: Consumer Guidance - Kunlun Health Insurance advised consumers to rationally allocate insurance and not rely solely on a single type of insurance, suggesting that accidental insurance should address external, unintentional bodily injuries, while health risks should be covered by medical insurance and critical illness insurance [2] - The company aimed to help consumers establish a more scientific understanding of insurance through case studies and professional tips, guiding the public in reasonable planning of coverage and clarifying claim boundaries [2] - The initiative seeks to reduce disputes arising from misunderstandings and enhance the sense of security and satisfaction among financial consumers [2]